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Help! I've been attacked by DDoS!
What is a DDos anyway?

DDoS is short for Distributed Denial of Service.

DDoS is a type of web attack by hackers intent on causing the website, server or network to become unavailable for its users. Multiple compromised systems are used to crash or flood a single system with requests, which causes the attacked server to shut down.

Its been likened to a gang crowding into and blocking the doorway of your business so that your customers cannot enter!
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Would you ever think about not maintaining your car, house or health? The same is true with your website! Regularly updating and maintaining your website will give you get maximum return on your online investment.

Here are 10 key reasons why do you need Website Maintenance services:

To generate additional interest and bring in new visitors and traffic
To stay looking fresh and up-to-date which conveys air of success
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How to Keep Your Online Property Safe!
 
Have you ever gone to a shop where the owner does not have the keys, doesn’t control the stock and doesn’t own the business name? No way Hosea!
 
If you have company registration, land and/or a shop you certainly make sure you have the necessary deeds and papers. They are all valuable property of which you need to keep ownership secure.
 
In a similar way Domain Names (the company registration), Hosting (the land) and your Website (the shop front) have cost you money and are valuable property. You need to have adequate records.
 
When it comes to online property many ISPs and Web Providers and Designers do not provide you with the keys to your property, taking advantage of a general ignorance and a fear of loosing all those usernames and passwords.
 
What do you need?
 
Check to see if you have these, as a starting point:
 
1.     Hosting – This is where you ‘house’ our site; it’s like renting a property and you need the address and keys. If you are paying a goodly sum for your hosting and your provider will not supply you with these details then you may be ‘renting’ his space, ie he is reseller. That’s ok if you don’t mind paying a possibly inflated price, but it may be time to ask yourself if you could get a much better deal elsewhere, with full control over ‘your property’ and ability to put up more sites.
o   Link to Control Panel
o   Username
o   Password
 
2.     Domain Name – This is the name of your website/s, like your registered business name. These names are ‘registered’ with a Domain Registrar and you often pay for that registration yearly. Sometimes people are not given these details but what happens if you forget the business who organized it for you, or they go out of business?
o   Link to your account with Registrar
o   Username
o   Password
 
3.     Website – This is your online ‘business’ property like a shop front. Even if you are renting you still need the keys and control over what happens there! If it is a WordPress site or other CMS you need:
o   Administrator Role to get into the site
o   Username
o   Password
If your website is a custom built site you need all the html/php/other files on DVD or CD (called a gold master)
Print them and file them
 
You can of course store these details on your computer. But computers can crash and electronic files lost. So why not take a couple of minutes to print them out and store them in a folder along with your other business registration papers.
 
Make it a company policy that all usernames and passwords get automatically printed and file.
 
Protect your online property!
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How can you be found online? Hint #4 Beyond Google
Google+ Pages is not the only Social Media outlet that you can take advantage of to build your reputation, reach your potential and current customers, increase your visibility on online, and ultimately grow sales.

Facebook has a huge network of members now allows you to build
business pages and advertise to specific target audiences. Like Google+ Pages, it can also be used as another free web page with the advantage of being able to interact with new people, build relationships, and discover new opportunities for more business.

Twitter for Business can be a great way to augment customer service, build business is your prospects are online, direct peoples attention, find out their opinion and learn from others.  Listen for your name, your competitor’s names, and words that relate to your business to find out what is on your customers minds.

Pinterest Business Page will help you look more professional and credible. Do you already have or can produce a steady stream of high quality images, video or related visual content, including infographics? Can it be niche-specific? Will it help your customers express themselves? If yes to any or all of these, it may be time to explore the opportunities through a Pinterest Page.
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How can you be found online?
Hint #3 Respond & stay engaged. If people are acknowledged and engaged with they will more likely keep coming back. So comment on their comment! Connect to their social media pages and comment on their posts whenever you can. How will you stay active on Google+ (and other social media outlets) without wasting time?
Schedule Your Time. Assign yourself, someone in your businesses, or your outsourced marketing guru, these tasks:
·       5 minutes – Respond to a post
·       5 minutes - Comment on your own posts
·       10 minutes - Read posts by others on their page and comment
·       10 minutes - Look for information your followers would like
·       10 minutes - Share a new post
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How can you be found online? Hint #2 – Verify and populate your Google+ Business Page. It’s free web space favoured by Google, often shown in search results even before customers click on your website link, so use it to the full. It as your ‘other website’ so be sure to optimise information about your business, timings, address, contact information, as well as lots of pictures and videos.
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How can you be found online?
Hint #1 - Claim your Google+ Business Page
Why? Because it’s by Google, the No.1 search engine in the world!
They show up in search results – extra advertising for free!
They influence the search ranking of your website
It makes you stand out from the crowd (your competition)
It’s an easy opportunity to connect with more people, incl potential customers
It’s a great way to get into social media
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Can They Find You?
Can potential customers find you online? Does your website look professional? Perhaps, you're too busy with building your business and looking after customers to worry about your site? Don't have enough in-house expertise to create and maintain your online assets? Wondering if you need to get into social media?
Why not ask us for some free advice today!
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How to Handle Negative Reviews?
Have you had a negative review? Did you know that research and experience shows that if you handle complaints well, you may be able to increase customer loyalty? So, if you do get a critical review or mention in a forum or on social media what should you do? Here’s a list that may help:
1. Don’t panic, which is often the first reaction!
2. Engage quickly
3. Try to recover/repair the service
4. Apologise for their experience.
5. Tell them you welcome an opportunity to discuss further to look for a way to work it out together.
6. Continue to monitor social media.
7. Manage your online presence though blogging, social media and SEO. Try to get the pages that you control to show at the top of the lists.
Your Google Places could be hit by a negative review, but as an owner you can manage the page as outlined here.
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People make judgements about you by what they see at your website. If you look professional they will be more inclined to trust you and do business with you. How are you looking?
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