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Tony Zambito
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Attended Canisius College
Lived in San Jose
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Tony Zambito

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One of the recurring themes over the past three years is the yin and yang of attempts to engage customers and buyers through digital and content marketing.  The statistics on surveys from Forrester, McKinsey, IBM, Sirius Decisions, and others...
One of the recurring themes over the past three years is the yin and yang of attempts to engage customers and buyers through digital and content marketing.  The statistics on surveys from Forrester, McKinsey, IBM, Sirius Decisions, and others have all been surprisingly constant. Reflecting the fact of sixty-five to seventy percent of content goes unread or is found irrelevant.  Yet, in other surveys, consistently, more than eighty-five percent of...
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Tony Zambito

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One of the recurring themes over the past three years is the yin and yang of attempts to engage customers and buyers through digital and content marketing.  The statistics on surveys from Forrester, McKinsey, IBM, Sirius Decisions, and others...
One of the recurring themes over the past three years is the yin and yang of attempts to engage customers and buyers through digital and content marketing.  The statistics on surveys from Forrester, McKinsey, IBM, Sirius Decisions, and others have all been surprisingly constant. Reflecting the fact of sixty-five to seventy percent of content goes unread or is found irrelevant.  Yet, in other surveys, consistently, more than eighty-five percent of...
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Tony Zambito

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CMOs today can deliver on customer engagement through a disciplined goal-directed process.
CMOs today can deliver on customer engagement through a disciplined goal-directed process.
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Knowing the difference between information and insights can be the difference between winning and losing
Many CEOs today, as made evident by recent CEO surveys such as the IBM Annual CEO Survey, are emphasizing improving customer engagement for their corporations.  Realizing one essential priority is building a customer-centered organization able to compete in a fast-moving and dynamic digital economy.  Where holding onto customers in a multi-channel world becomes an important component of an overall customer strategy.What CEOs and the CMOs have com...
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Tony Zambito

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To be adequately informed, CEOs and CMOs must be aware of distinction between customer information and customer insights.
To be adequately informed, CEOs and CMOs must be aware of distinction between customer information and customer insights.
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Tony Zambito

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Tony Zambito delivered his first ever European masterclass on buyer personas to a group of senior marketeers and business developers in Amsterdam, April 2015. Brief interview with the buyer persona godfather about why buyer personas make the...
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Tony Zambito

Shared publicly  - 
 
One of the recurring themes over the past three years is the yin and yang of attempts to engage customers and buyers through digital and content marketing.  The statistics on surveys from Forrester, McKinsey, IBM, Sirius Decisions, and others...
One of the recurring themes over the past three years is the yin and yang of attempts to engage customers and buyers through digital and content marketing.  The statistics on surveys from Forrester, McKinsey, IBM, Sirius Decisions, and others have all been surprisingly constant. Reflecting the fact of sixty-five to seventy percent of content goes unread or is found irrelevant.  Yet, in other surveys, consistently, more than eighty-five percent of...
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Tony Zambito

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CMOs today can deliver on customer engagement through a disciplined goal-directed process.
CMOs today can deliver on customer engagement through a disciplined goal-directed process.
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Tony Zambito

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CMOs today can deliver on customer engagement through a disciplined goal-directed process.
CMOs today can deliver on customer engagement through a disciplined goal-directed process.
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Tony Zambito

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Knowing the difference between information and insights can be the difference between winning and losing. 
Many CEOs today, as made evident by recent CEO surveys such as the IBM Annual CEO Survey, are emphasizing improving customer engagement for their corporations.  Realizing one essential priority is building a customer-centered organization able to compete in a fast-moving and dynamic digital economy.  Where holding onto customers in a multi-channel world becomes an important component of an overall customer strategy.What CEOs and the CMOs have com...
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Perfectly stated. I work worth a lot of companies and their Analytics and Webmaster Tools, the aim of which is to gain Actionable Intelligence from all of the data by developing audience and behavioral insights. I've often referred to the data as a Rorschach Test, where if you just pull up the charts and graphs you find the results meet your mood.

But instead, I teach them to formulate good questions. Questions that work towards insights, and to find the answers to those questions, or the data that they can test Hypotheses against to reach insights.

The art of developing good questions leads to deeper insights. 
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B2B decisions are an outcome of goal-directed behaviors and activities.
B2B decisions are an utcome of goal-directed behaviors and activities.
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Goal-directed behaviors are the foundation of buyer personas.
In nearly every walk of life, goals are a major influence on what we do, think, feel, and the actions we take on a daily basis. For example, we may decide to skip the fudge brownie desert in light of health goals we are pursuing. On a much larger scale, goals are at work influencing choices and high stake decisions such as investments in new technology or services.One of the largest influences on the conceptual development of personas has been th...
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Have him in circles
492 people
Search Strategy Marketing's profile photo
Dr. William J. Ward (DR4WARD)'s profile photo
John Kypriotakis's profile photo
Keith Bossey's profile photo
Elizabeth Sosnow's profile photo
Jeff Dudley's profile photo
John Koehler's profile photo
Lattice Engines's profile photo
chelsea hitaki's profile photo
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Founder and Leading Authority in Buyer Personas
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  • Tony Zambito
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Previously
San Jose - Buffalo - Chicago - Cleveland
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Tagline
Founder and Leading Leading Authority in Buyer Personas
Introduction
Tony is the founder and leading authority in buyer personas for B2B Marketing. In 2002, Tony established the first buyer persona development methodology designed specifically for B2B Marketing and Sales. This innovation has helped leading companies gain a deeper understanding of their buyers resulting in improved lead generation and revenue performance. Tony has empowered Fortune 100 organizations with operationalizing buyer personas to communicate deep customer insights and tell the story of their buyer. He holds a B.S. in Business and an M.B.A. in Marketing Management.
Bragging rights
Founder of Buyer Persona Research and Development Methodologies in 2002, love jazz, love my two kids!
Education
  • Canisius College
    M.B.A. Marketing
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Male
Tony Zambito's +1's are the things they like, agree with, or want to recommend.
How Creating a Buyer Persona Can Help You Grow Your Practice
www.otimollc.com

A buyer persona is what you need to attract the people who value the style of services you provide.

How Can We Make Sure Our Buyer Persona Initiative is a Success? (5 Helpf...
www.customerthink.com

When it comes specifically to buyer personas, there have been plenty of questions about how to pull off a successful initiative. This is one

The art of marketing: Madlibs with @TonyZambito
www.funnelholic.com

Everyone is talking about buyer personas, so it is an honor to have Tony Zambito who built the original buyer persona development methodolog

Aligning Customer Objections to the Buying Process
www.salesbenchmarkindex.com

Fix your sales problem in 5 easy steps – sounds great, doesn’t it? Formulaic approaches such as this are very tempting. Furthermore, they al

Multiply your Content Marketing by 6X
www.salesbenchmarkindex.com

New Content Marketing best practices involve leveraging existing content to develop net new content. The best practice is to leverage existi

PowerViews with Tony Zambito: Buyer Predictability
blog.pointclear.com

Watch this video interview with Tony Zambito to learn how buyer predictability will shape the future for companies and increase revenue.

Creating content of integrity in the age of the customer
econsultancy.com

The combination of understanding the modern day purchase funnel and facilitating a comprehensive content marketing strategy is the key to bu

The coolest thing in b2b marketing is the opportunity to impact revenue:...
www.funnelholic.com

Carlos Hidalgo is a passionate, bang-his-fist-on-the-table thought leader on demand generation and lead management. I first met Carlos when

Marketing Is In The Throes of A Buyer Revolution | B2B Marketing Insider
www.b2bmarketinginsider.com

Tony Zambito shares his views on the buyer revolution, the need to balance the art and science of marketing and the imperative to deeply und

Marketing learns to speak the C-suite’s language
cmsoforum.mckinsey.com

Jonathan Gordon, a McKinsey partner and leader focused on the power of smart analytics to drive growth, talks about the future of marketing

Stop Old B2B Thinking, Start Putting Customers First
www.clickz.com

Companies that can have one-to-one conversations at scale and grow customer relationships will win.

Four Ways to Sell the Boss on Your Idea
www.salesbenchmarkindex.com

How do I sell the boss on the solution to fix the problem? What ways can I prioritize this problem to solution in his eyes?

The #1 Killer of 2013 Product Launches (and how to beat it)
www.salesbenchmarkindex.com

Your new product launch is in jeopardy with 1980's approach to content. Embrace Buyer Process Mapping for a successful new product launch.

Recovering From the Miss: 4 Tactics to Make the Number this Quarter
www.salesbenchmarkindex.com

Incorporate 1 of these 4 strategies into your quarterly sales strategy to make your number.

YouTube - Google+, Businesses and Beyond
www.youtube.com

Create AccountSign In. Home. BrowseMoviesUpload. Hey there, this is not a commercial interruption. You're using an outdated browser, whi

How the Big Deal Review Will Rescue 2013
www.salesbenchmarkindex.com

41% of b2b sales organizations missed the Q1 revenue target. Historically, 90% of companies who miss the first half, miss the year. If you .

Should You Use Pinterest for B2B Marketing? Yes or No in 5 Minutes
www.salesbenchmarkindex.com

As a Marketing Leader, you hear Pinterest in the news. The key question is should we be using Pinterest? Lets dive in.

Facebook vs Google+
facebookplusgoogle.com

Facebook and Google+ are battling it out for social media supremacy but who is winning right now?

Raising the Bar on Intelligence: Marketing's Ascendency in B2B Companies
www.linkedin.com

There’s a big shift happening in B2B companies, and marketing better be ready. B2B companies have traditionally been very sales oriented. Bu

How B2B Reps Use Social Debt to Get Sales Support
www.salesbenchmarkindex.com

B2B Sales Reps compete with their peers for sales support resources. Good Reps consistently secure resources and create their own virtual te