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Tony Zambito
608 followers -
Founder and Leading Leading Authority in Buyer Personas
Founder and Leading Leading Authority in Buyer Personas

608 followers
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An over-reliance on data analytics can mean companies may miss valuable insights from their best source - customers and buyers.
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Business by data alone can cause companies to miss out on valuable buyer insights.
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Is your account-based marketing powered by the right buyer insights?
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3 forces business and marketing leaders will need to integrate and master.
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3 forces business and marketing leaders will need to master in the future of B2B Marketing
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If your #buyerinsights are stuck in the past, it is time to reboot how to gather essential #buyerinsights.
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5 signs that tell B2B senior executives it is time to reboot their #buyerinsights.
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