Profile

Cover photo
Tony Zambito
Worked at Tony Zambito
Attended Canisius College
Lived in San Jose
482 followers|47,133 views
AboutPostsPhotosVideos+1's

Stream

Tony Zambito

Shared publicly  - 
 
Buyer profiles, mislabeled as buyer personas, can end up as corporatese talking machines
Buyer profiles, mislabeled as buyer personas, can end up as corporatese talking machines
1
Add a comment...

Tony Zambito

Shared publicly  - 
 
Buyer profiles, mislabeled as buyer personas, can end up as corporatese talking machines
Buyer profiles, mislabeled as buyer personas, can end up as corporatese talking machines
1
Add a comment...
 
CMOs can lead marketing transformation via Persona-Based Customer Strategy
For decades, business executives have faced disruptive forces and changes. Brought on by technology, population changes, war, economic collapse, and radical innovation. Due to the disruptive force of the new digital economy, business leaders and CMOs are facing a new phenomenon different than ever experienced before. The rapid changes in digital technologies are overlapping with equally rapid changes in customer behaviors.This powerful combined f...
1
Add a comment...
 
CMOs can lead the charge in customer centricity through the use of persona-based customer insights and customer strategy.
CMOs can transform marketing by developing a Persona-Based Customer Strategy
1
Add a comment...
 
Make deep and thorough customer understanding the center of business, marketing, and customer strategy with Buyer Personas.
Make deep and thorough customer understanding the center of business, marketing, and customer strategy with Buyer Personas.
1
Add a comment...
 
To engage in corporate growth conversations, CMOs can use buyer personas to align marketing with business growth strategies.
1
Add a comment...
In his circles
241 people
Have him in circles
482 people
BuyerGraphics's profile photo
Keith Bossey's profile photo
montasar ouali's profile photo
Brian S. Mazar's profile photo
Sylvester Hansen's profile photo
Benson Garner's profile photo
‫علي الموسى‬‎'s profile photo
Ian Rhodes's profile photo
Erin McCoy's profile photo

Tony Zambito

Shared publicly  - 
 
Buyer profiles, mislabeled as buyer personas, can end up as corporatese talking machines
Buyer profiles, mislabeled as buyer personas, can end up as corporatese talking machines
1
Add a comment...
 
CMO's can transform marketing via Persona-Based Customer Strategy  
For decades, business executives have faced disruptive forces and changes. Brought on by technology, population changes, war, economic collapse, and radical innovation. Due to the disruptive force of the new digital economy, business leaders and CMOs are facing a new phenomenon different than ever experienced before. The rapid changes in digital technologies are overlapping with equally rapid changes in customer behaviors.This powerful combined f...
1
Add a comment...
 
CMOs can transform marketing by developing a Persona-Based Customer Strategy
CMOs can transform marketing by developing a Persona-Based Customer Strategy
1
Add a comment...

Tony Zambito

Shared publicly  - 
 
One significant change in the past few years is the top of mind presence of the customer on the part of CEOs. The mandate of “getting closer to the customer” has never been stronger. Various surveys point to CEOs linking business growth to increasing customer engagement efforts, growing their customer base, and improving customer retention.With existing customers and prospective buyers metamorphosing into more digitally inclined buyers, organizat...
1
Add a comment...
 
CMOs can be part of the business growth strategy conversation through the use of buyer persona development.
On the minds of many CEOs for this year and beyond is making business growth a top priority. From the likes of surveys by IBM and Gartner to surveys by the multitude of research firms across the globe, the one consistent driver identified by CEOs is that of business growth. Coming out of the doldrums of the near global economic meltdown beginning in 2008, businesses are bent on growing.Alignment is a tricky word. For marketers, it has meant gravi...
1
Add a comment...
 
Marketing leaders will need to align with business growth strategies to not only be effective but to also be part of the ongoing growth strategies conversation.
1
Add a comment...
People
In his circles
241 people
Have him in circles
482 people
BuyerGraphics's profile photo
Keith Bossey's profile photo
montasar ouali's profile photo
Brian S. Mazar's profile photo
Sylvester Hansen's profile photo
Benson Garner's profile photo
‫علي الموسى‬‎'s profile photo
Ian Rhodes's profile photo
Erin McCoy's profile photo
Work
Occupation
Founder and Leading Authority in Buyer Personas
Employment
  • Tony Zambito
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
San Jose - Buffalo - Chicago - Cleveland
Links
Contributor to
Story
Tagline
Founder and Leading Leading Authority in Buyer Personas
Introduction
Tony is the founder and leading authority in buyer personas for B2B Marketing. In 2002, Tony established the first buyer persona development methodology designed specifically for B2B Marketing and Sales. This innovation has helped leading companies gain a deeper understanding of their buyers resulting in improved lead generation and revenue performance. Tony has empowered Fortune 100 organizations with operationalizing buyer personas to communicate deep customer insights and tell the story of their buyer. He holds a B.S. in Business and an M.B.A. in Marketing Management.
Bragging rights
Founder of Buyer Persona Research and Development Methodologies in 2002, love jazz, love my two kids!
Education
  • Canisius College
    M.B.A. Marketing
Basic Information
Gender
Male
Tony Zambito's +1's are the things they like, agree with, or want to recommend.
How Creating a Buyer Persona Can Help You Grow Your Practice
www.otimollc.com

A buyer persona is what you need to attract the people who value the style of services you provide.

How Can We Make Sure Our Buyer Persona Initiative is a Success? (5 Helpf...
www.customerthink.com

When it comes specifically to buyer personas, there have been plenty of questions about how to pull off a successful initiative. This is one

The art of marketing: Madlibs with @TonyZambito
www.funnelholic.com

Everyone is talking about buyer personas, so it is an honor to have Tony Zambito who built the original buyer persona development methodolog

Aligning Customer Objections to the Buying Process
www.salesbenchmarkindex.com

Fix your sales problem in 5 easy steps – sounds great, doesn’t it? Formulaic approaches such as this are very tempting. Furthermore, they al

Multiply your Content Marketing by 6X
www.salesbenchmarkindex.com

New Content Marketing best practices involve leveraging existing content to develop net new content. The best practice is to leverage existi

PowerViews with Tony Zambito: Buyer Predictability
blog.pointclear.com

Watch this video interview with Tony Zambito to learn how buyer predictability will shape the future for companies and increase revenue.

Creating content of integrity in the age of the customer
econsultancy.com

The combination of understanding the modern day purchase funnel and facilitating a comprehensive content marketing strategy is the key to bu

The coolest thing in b2b marketing is the opportunity to impact revenue:...
www.funnelholic.com

Carlos Hidalgo is a passionate, bang-his-fist-on-the-table thought leader on demand generation and lead management. I first met Carlos when

Marketing Is In The Throes of A Buyer Revolution | B2B Marketing Insider
www.b2bmarketinginsider.com

Tony Zambito shares his views on the buyer revolution, the need to balance the art and science of marketing and the imperative to deeply und

Marketing learns to speak the C-suite’s language
cmsoforum.mckinsey.com

Jonathan Gordon, a McKinsey partner and leader focused on the power of smart analytics to drive growth, talks about the future of marketing

Stop Old B2B Thinking, Start Putting Customers First
www.clickz.com

Companies that can have one-to-one conversations at scale and grow customer relationships will win.

Four Ways to Sell the Boss on Your Idea
www.salesbenchmarkindex.com

How do I sell the boss on the solution to fix the problem? What ways can I prioritize this problem to solution in his eyes?

The #1 Killer of 2013 Product Launches (and how to beat it)
www.salesbenchmarkindex.com

Your new product launch is in jeopardy with 1980's approach to content. Embrace Buyer Process Mapping for a successful new product launch.

Recovering From the Miss: 4 Tactics to Make the Number this Quarter
www.salesbenchmarkindex.com

Incorporate 1 of these 4 strategies into your quarterly sales strategy to make your number.

YouTube - Google+, Businesses and Beyond
www.youtube.com

Create AccountSign In. Home. BrowseMoviesUpload. Hey there, this is not a commercial interruption. You're using an outdated browser, whi

How the Big Deal Review Will Rescue 2013
www.salesbenchmarkindex.com

41% of b2b sales organizations missed the Q1 revenue target. Historically, 90% of companies who miss the first half, miss the year. If you .

Should You Use Pinterest for B2B Marketing? Yes or No in 5 Minutes
www.salesbenchmarkindex.com

As a Marketing Leader, you hear Pinterest in the news. The key question is should we be using Pinterest? Lets dive in.

Facebook vs Google+
facebookplusgoogle.com

Facebook and Google+ are battling it out for social media supremacy but who is winning right now?

Raising the Bar on Intelligence: Marketing's Ascendency in B2B Companies
www.linkedin.com

There’s a big shift happening in B2B companies, and marketing better be ready. B2B companies have traditionally been very sales oriented. Bu

How B2B Reps Use Social Debt to Get Sales Support
www.salesbenchmarkindex.com

B2B Sales Reps compete with their peers for sales support resources. Good Reps consistently secure resources and create their own virtual te