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Tony Zambito
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Attended Canisius College
Lived in San Jose
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Tony Zambito

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Tony Zambito delivered his first ever European masterclass on buyer personas to a group of senior marketeers and business developers in Amsterdam, April 2015. Brief interview with the buyer persona godfather about why buyer personas make the...
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Tony Zambito

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Essential to buyer personas is the understanding of goal-directed behaviors and decisions.
Essential to buyer personas is the understanding of goal-directed behaviors and decisions.
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Tony Zambito

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Essential to buyer personas is the understanding of goal-directed behaviors and decisions.
Essential to buyer personas is the understanding of goal-directed behaviors and decisions.
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Tony Zambito

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Stop the madness of buyer personas misconstrued as product requirements documents...
Product centricity is still kicking dust up in the perfect storm of changing buyer behaviors and transforming digital technologies. The dust up so thick, most organizations believe they may be responding to this perfect storm, yet, everything they do does scream products.A good case in point is what organizations believe they need to do or are told what to do with developing buyer personas. Unfortunately, companies are being misguided on the inte...
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Tony Zambito

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Buyer profiles, mislabeled as buyer personas, can end up being "corporatese" talking machines
Targets. Initiatives. Objectives. Analysis. Risks. Operations. Industry. Priorities. KPI. Success. Entry. Barriers. Products. Triggers. Requirements. Solutions. Markets. Criteria. Process. Profile.What do these words have in common?They are words you are most likely to see in corporate and company documents related to strategies or tactics of a corporation or private company. They are often found in the confusing array of marketing or sales strat...
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Tony Zambito

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Buyer profiles, mislabeled as buyer personas, can end up as corporatese talking machines
Buyer profiles, mislabeled as buyer personas, can end up as corporatese talking machines
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Tony Zambito

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Goal-directed behaviors are the foundation of buyer personas.
In nearly every walk of life, goals are a major influence on what we do, think, feel, and the actions we take on a daily basis. For example, we may decide to skip the fudge brownie desert in light of health goals we are pursuing. On a much larger scale, goals are at work influencing choices and high stake decisions such as investments in new technology or services.One of the largest influences on the conceptual development of personas has been th...
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Tony Zambito

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Essential to buyer personas is the understanding of goal-directed behaviors and decisions.
Essential to buyer personas is the understanding of goal-directed behaviors and decisions.
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Tony Zambito

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Essential to buyer personas is the understanding of goal-directed behaviors and decisions.
Essential to buyer personas is the understanding of goal-directed behaviors and decisions.
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Tony Zambito

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We are staging an intervention to stop the madness of product centricity in marketiny!
Stop the madness of turning buyer personas into a product requirements document. An intervention is being staged!
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Tony Zambito

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Buyer profiles, mislabeled as buyer personas, can end up as corporatese talking machines
Buyer profiles, mislabeled as buyer personas, can end up as corporatese talking machines
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Tony Zambito

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Buyer profiles, mislabeled as buyer personas, can end up as corporatese talking machines
Buyer profiles, mislabeled as buyer personas, can end up as corporatese talking machines
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People
Have him in circles
489 people
Steve Herz's profile photo
Robert Ferrucci's profile photo
Joe McNeill's profile photo
Bill Brelsford's profile photo
Sue Hay's profile photo
Tim Llewellyn's profile photo
Elizabeth Sosnow's profile photo
Elinor Stutz's profile photo
William Toll's profile photo
Work
Occupation
Founder and Leading Authority in Buyer Personas
Employment
  • Tony Zambito
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Previously
San Jose - Buffalo - Chicago - Cleveland
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Tagline
Founder and Leading Leading Authority in Buyer Personas
Introduction
Tony is the founder and leading authority in buyer personas for B2B Marketing. In 2002, Tony established the first buyer persona development methodology designed specifically for B2B Marketing and Sales. This innovation has helped leading companies gain a deeper understanding of their buyers resulting in improved lead generation and revenue performance. Tony has empowered Fortune 100 organizations with operationalizing buyer personas to communicate deep customer insights and tell the story of their buyer. He holds a B.S. in Business and an M.B.A. in Marketing Management.
Bragging rights
Founder of Buyer Persona Research and Development Methodologies in 2002, love jazz, love my two kids!
Education
  • Canisius College
    M.B.A. Marketing
Basic Information
Gender
Male
Tony Zambito's +1's are the things they like, agree with, or want to recommend.
How Creating a Buyer Persona Can Help You Grow Your Practice
www.otimollc.com

A buyer persona is what you need to attract the people who value the style of services you provide.

How Can We Make Sure Our Buyer Persona Initiative is a Success? (5 Helpf...
www.customerthink.com

When it comes specifically to buyer personas, there have been plenty of questions about how to pull off a successful initiative. This is one

The art of marketing: Madlibs with @TonyZambito
www.funnelholic.com

Everyone is talking about buyer personas, so it is an honor to have Tony Zambito who built the original buyer persona development methodolog

Aligning Customer Objections to the Buying Process
www.salesbenchmarkindex.com

Fix your sales problem in 5 easy steps – sounds great, doesn’t it? Formulaic approaches such as this are very tempting. Furthermore, they al

Multiply your Content Marketing by 6X
www.salesbenchmarkindex.com

New Content Marketing best practices involve leveraging existing content to develop net new content. The best practice is to leverage existi

PowerViews with Tony Zambito: Buyer Predictability
blog.pointclear.com

Watch this video interview with Tony Zambito to learn how buyer predictability will shape the future for companies and increase revenue.

Creating content of integrity in the age of the customer
econsultancy.com

The combination of understanding the modern day purchase funnel and facilitating a comprehensive content marketing strategy is the key to bu

The coolest thing in b2b marketing is the opportunity to impact revenue:...
www.funnelholic.com

Carlos Hidalgo is a passionate, bang-his-fist-on-the-table thought leader on demand generation and lead management. I first met Carlos when

Marketing Is In The Throes of A Buyer Revolution | B2B Marketing Insider
www.b2bmarketinginsider.com

Tony Zambito shares his views on the buyer revolution, the need to balance the art and science of marketing and the imperative to deeply und

Marketing learns to speak the C-suite’s language
cmsoforum.mckinsey.com

Jonathan Gordon, a McKinsey partner and leader focused on the power of smart analytics to drive growth, talks about the future of marketing

Stop Old B2B Thinking, Start Putting Customers First
www.clickz.com

Companies that can have one-to-one conversations at scale and grow customer relationships will win.

Four Ways to Sell the Boss on Your Idea
www.salesbenchmarkindex.com

How do I sell the boss on the solution to fix the problem? What ways can I prioritize this problem to solution in his eyes?

The #1 Killer of 2013 Product Launches (and how to beat it)
www.salesbenchmarkindex.com

Your new product launch is in jeopardy with 1980's approach to content. Embrace Buyer Process Mapping for a successful new product launch.

Recovering From the Miss: 4 Tactics to Make the Number this Quarter
www.salesbenchmarkindex.com

Incorporate 1 of these 4 strategies into your quarterly sales strategy to make your number.

YouTube - Google+, Businesses and Beyond
www.youtube.com

Create AccountSign In. Home. BrowseMoviesUpload. Hey there, this is not a commercial interruption. You're using an outdated browser, whi

How the Big Deal Review Will Rescue 2013
www.salesbenchmarkindex.com

41% of b2b sales organizations missed the Q1 revenue target. Historically, 90% of companies who miss the first half, miss the year. If you .

Should You Use Pinterest for B2B Marketing? Yes or No in 5 Minutes
www.salesbenchmarkindex.com

As a Marketing Leader, you hear Pinterest in the news. The key question is should we be using Pinterest? Lets dive in.

Facebook vs Google+
facebookplusgoogle.com

Facebook and Google+ are battling it out for social media supremacy but who is winning right now?

Raising the Bar on Intelligence: Marketing's Ascendency in B2B Companies
www.linkedin.com

There’s a big shift happening in B2B companies, and marketing better be ready. B2B companies have traditionally been very sales oriented. Bu

How B2B Reps Use Social Debt to Get Sales Support
www.salesbenchmarkindex.com

B2B Sales Reps compete with their peers for sales support resources. Good Reps consistently secure resources and create their own virtual te