Market strategy is transforming due to the tectonic changes in market and customer behaviors that are driven by the digital economy.
- Canisius CollegeM.B.A. Marketing
How Creating a Buyer Persona Can Help You Grow Your Practice
A buyer persona is what you need to attract the people who value the style of services you provide.
How Can We Make Sure Our Buyer Persona Initiative is a Success? (5 Helpf...
When it comes specifically to buyer personas, there have been plenty of questions about how to pull off a successful initiative. This is one
Aligning Customer Objections to the Buying Process
Fix your sales problem in 5 easy steps – sounds great, doesn’t it? Formulaic approaches such as this are very tempting. Furthermore, they al
PowerViews with Tony Zambito: Buyer Predictability
Watch this video interview with Tony Zambito to learn how buyer predictability will shape the future for companies and increase revenue.
Creating content of integrity in the age of the customer
The combination of understanding the modern day purchase funnel and facilitating a comprehensive content marketing strategy is the key to bu
The coolest thing in b2b marketing is the opportunity to impact revenue:...
Carlos Hidalgo is a passionate, bang-his-fist-on-the-table thought leader on demand generation and lead management. I first met Carlos when
Marketing Is In The Throes of A Buyer Revolution | B2B Marketing Insider
Tony Zambito shares his views on the buyer revolution, the need to balance the art and science of marketing and the imperative to deeply und
Stop Old B2B Thinking, Start Putting Customers First
Companies that can have one-to-one conversations at scale and grow customer relationships will win.
The #1 Killer of 2013 Product Launches (and how to beat it)
Your new product launch is in jeopardy with 1980's approach to content. Embrace Buyer Process Mapping for a successful new product launch.
Recovering From the Miss: 4 Tactics to Make the Number this Quarter
Incorporate 1 of these 4 strategies into your quarterly sales strategy to make your number.
Should You Use Pinterest for B2B Marketing? Yes or No in 5 Minutes
As a Marketing Leader, you hear Pinterest in the news. The key question is should we be using Pinterest? Lets dive in.
Raising the Bar on Intelligence: Marketing's Ascendency in B2B Companies
There’s a big shift happening in B2B companies, and marketing better be ready. B2B companies have traditionally been very sales oriented. Bu