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Tony Faustino
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I Align A Buyer's Problem With Content Marketing & SEO Decisions. President, Faustino Marketing Strategies. All posts & opinions are mine.
I Align A Buyer's Problem With Content Marketing & SEO Decisions. President, Faustino Marketing Strategies. All posts & opinions are mine.

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Great article by +eMarketer quoting research by Econsultancy about the marketing challenges in defining the online customer journey. But, I think "actioning the insights we get" may actually be the dark horse barrier because respondents cited this challenge 11% higher compared to the 2016 Econsultancy​ survey. #MarketingAttribution
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An important article by +Julia McCoy on the connections between the buyer persona / user intent, writing, and search engine optimization (SEO). #buyerpersona #writing #SEO
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#MustRead Machine Learning and Search: Doing #SEO When the Future Is Now by +Eric Enge
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#MustRead from +Joe Pulizzi and +Content Marketing Institute. Another "read between the lines" insight: How are marketers getting insights from buyers BEFORE going too far down the road on #contentmarketing and #SEO decisions?

Content-driven SEO starts first with the buyer's problems in mind.
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[PHOTOS] Personalized invitations using +LinkedIn's #mobileapp  became available on December 17th. Here are step-by-step instructions (with photos) showing how to personalize / customize our LinkedIn invites with our #iphone  or #android   #smartphone .  Hat Tip: +Stuart Rosenthal & +Imrich Tatiersky 
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