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Tony Dimmock
Works at Dimmock Web Marketing
Lives in Hitchin
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Tony Dimmock

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The +Tony Dimmock Annotated SEO List of People to Follow
+Ammon Johns wanted a list of not just people to follow, but the reason why.
This is a Twitter list but it doesn't take much more than typing a name to find them on Google+.

People To Follow on Twitter

@Bill_Slawski– Semantic SEO, Machine Learning & Google Patents

@aaranged– Semantic SEO & Machine Learning

@dawnieando– Semantic SEO, Taxonomy, Ontology & Bot Crawl Optimisation

There are more resources from Tony at: http://goo.gl/VC1KRd
@DavidAmerland- Semantic SEO

@AlanBleiweiss– Forensic SEO Audits

@gfiorelli1– International SEO & Semantic SEO

@aleyda- International SEO & Keyword Research

@ZephSnapp- International SEO

@SEO_Copy- International SEO

@MaxMinzer– Local SEO & Google+ Community

@MikeRamsey- Business Building, Local SEO & Legal Marketing

@MBlumenthal– Local SEO

@CyrusShepard- Internet Marketing & SEO

@DocSheldon- Internet Marketing & SEO

@RandFish- Internet Marketing & SEO

@Ammon_Johns- Internet Marketing & SEO

@nick_eubanks- Internet Marketing, SEO & Keyword Research

@ajkohn- Crawl Optimisation, Internet Marketing & SEO

@dohertyjf- Business Leadership, Internet Marketing & SEO

@theamitsinghal- All-things Google

@RonellSmith– Content Strategy

@KaneJamison- Content Strategy

@matthewbarby- Content Strategy, Social Media & Blogging

@Hallstigerts- Marketing Nous & Social Media

@JulieJoyce– Link Acquisition

@Marie_Haynes– Link Penalties & Recovery

@ShahMenz– Link Penalties & Recovery

@WilReynolds– Business Building & RCS ("Real Company Stuff")

These peeps all post super-useful tweets, so if you're not already following them do so, because they know their onions :)

UPDATE Search Engine Watch's Graham Charlton recently published this monster Twitter list of SEO's and key industry people to follow.

As my professional and personal journey continues within the industry, I'll continue to add more resources that I find useful over time. Watch this space!
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Thanks for the mention +Tony Dimmock :)
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Tomorrow, join +Dawn Anderson +Jan-Willem Bobbink +Rohan Ayyar +Tony Dimmock and I ( +Ammon Johns ) for this SEMrush roundtable discussion on the topic of ClickBait.

We'll be discussing whether the short-term traffic clickbait can gain you is worth the long-term trust it will cost you. We'll talk about journalistic integrity, publisher responsibility, and of course, the all-important customer.

https://www.semrush.com/webinars/panel-discussion-clickbait/
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Lovely to see this resurface. Excellent recap by +Bruce Clay, Inc.​ of our chat (from 2014)
 
Making the SEO Services Agency–Client Relationship a Success
http://goo.gl/CUShNE

This in-depth article has advice for both the agency seeking clients and the business looking to hire a consultant who will be the right fit. Our senior technical writer +Paula Allen compiled this from a conversation with experienced marketers +Ammon Johns, +Tony Dimmock, +Bill Slawski, +Barrie Moran, and Carlos Fernandez of +ISOOSI Research Engine  — voices that continue to inspire and instruct. What you read here may save you and your business a lot of frustration and wasted money/time by helping you AVOID pairing up with the wrong client/consultant for your needs.

Businesses looking for the right SEO will learn:
   • 7 tips for choosing the right SEO services company
   • How to make the consulting relationship pay off

Agencies/Consultants will find out:
   • 7 tips for choosing the right clients (P.S.: It's OK to say no.)
   • How to make your client relationships successful

Read the full article: 
http://goo.gl/CUShNE

#SEO   #SEOservices   #consulting
What makes the relationship between an SEO services company and a business client succeed? From the courtship phase to a relationship built on trust & mutual success, here are tips for choosing the right partner and making it work.
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Bruce Clay, Inc.'s profile photo
 
Timeless conversation! Thanks for resharing, +Tony Dimmock 
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Looking for #BrightonSEO  April 2016 Videos, Slides & Presentations? +Nick Wilsdon's done you proud. Check this out!

Featuring: +Rob Bucci, +Nichola Stott, +Jan-Willem Bobbink, +Erica McGillivray, +Samantha Noble, +Seriously PR, +Jon Earnshaw, +Dawn Anderson, +Laura Hampton, +Barry Adams, +Stephen Kenwright, +Impression Digital, +Greg Gifford, +Aferdita Pacrami, Hannah Butcher (from +White.net) & +Mike Essex
BrightonSEO 2016 is the largest SEO conference in the UK, held twice a year. You can watch the videos of the events and download the speaker presentations
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Did you miss #BrightonSEO

See video from the AFTERNOON sessions held at the Dome Conference Hall by +Authoritas (H/T +Kelvin Newman)
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William Rock's profile photoTony Dimmock's profile photo
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Thanks +William Rock, yes I had a great time. I haven't watched the +SEMrush interviews yet but when I get a chance I'll take a look. You too :)
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Excellent insights here from +Omi Sido (based on my comment on Friday's +Moz blog about SEO's working with small businesses). 

I've added further thoughts below - hope this helps SEO's Learn to say "NO!" 
 
How to learn to say no

This comment by +Tony Dimmock is so good that I cannot stop myself from sharing it here for you #SEO folks out there fighting small business owners on a daily basis. 

Not a long time ago a client compared the price of my services with the price of a WordPress theme. Seriously? I think your wife pays more when she goes to the hairdresser and whatever the length of her hair is she will have to go there again in a month's time.

By optimising your web pages, by teaching you how to create #content or how to identify your competitors I am giving you something that gonna last a lot longer than the contract between you and me. In a way, I will be making money for you long after you stop paying for my services.

Another way of looking at it will be that people don’t just become SEOs. Like any other professional career we have to study, we have to spend a lot of time keeping ourselves updated (the constant changes from +Google, new devices, new software - really big subject that deserves a separate article). 

Why do people think that being an SEO is an easy job?!

Even if you do not know anything about #SEO just try to imagine that we have to be proficient and constantly up-to-date in more than one subject - technical (solid HTML, understanding of back-end codes and frameworks etc.), social media including content creation, PR skills, illustration and diagramming skills, good math. And this is just the beginning of the list…

It is very clear to me that in this digital era SEO should be the heart of every company. And not because we gonna fix your meta tags descriptions or URL structure, but because we are your connection to the future.

How to Make the SEO Case to Small Businesseshttps://goo.gl/A5LQBK
------------------------------------------------------------------------------------------------------------

+Tony Dimmock 
A very important topic by +Rand Fishkin  (thanks for sharing your 5 step process buddy).

+Gianluca Fiorelli's top comment ended with “How to learn to say no”, so I thought I’d share my experiences with clients and help you ladies and gents out a bit.

First a bit of background: when I started my company several years ago, I used various account management and pre-qualifying skills, that I’d developed from my previous career as an IT sales guy. However, when I started out in sales, my pre-qualification mindset sucked (http://goo.gl/JiZjTE). Big time.

Part of my challenge was that, in the early days, I often spoke gobbledygook and would jargon the hell out of prospects. As most of them weren’t SEO-minded, they'd give me the Jim Carrey treatment (http://goo.gl/6qXDQh) and rightly so.

Over the course of time, I learned that pre-qualifying in (and out) clients was specifically a mindset (http://goo.gl/LAZzGM) that I needed to develop – and you do too.

Two of the biggest challenges we face?

- Investing our time and energy with potential clients (https://goo.gl/bwh0aq) that are best-fits
- Weeding out potential bad-fits (https://goo.gl/qmxDod) that will cost you (lots of) time and money

The problem is, we hate saying “No!” (I did). But why?

- We’re SEO’s dammit! We see all the possibilities, but why can’t they?!
- We connect so well with a client contact during the pre-qualifying stage, but the deal falls through on financial grounds
- We need the order to pay for [insert rent, mortgage, car, kids education, you name it]
- We just hate the thought of being rejected (https://goo.gl/yT2uQI)

We’ve all been there right? Yours truly more times than I’ve probably had roast meals :(
Here’s why you need to get good at using that wonderful word “No!”:

- Long after the deal is done, you’ll hate yourself if you didn’t follow your gut instinct that yelled “No! They’ll make you go INSANE!”

-If working with them is time intensive, you’ll probably end up working way more hours than you're billing them for (http://goo.gl/AyDdU4) – and this creates resentment (a toxic disease of the human mind that screws with your creativity and productivity – I’ve been there)

-There’s a sh?t ton of best-fit clients that desperately need your expertise, your experience, your heart and your soul to help them thrive (or survive) as a business – don’t waste all your energy on vampires or energy-stealers

-Worst-fit clients often don’t pay on time. Are you willing to have your cash-flow messed up because of them? Think real hard about this..

Here’s a few more resources to help you on your way:

- Overcoming SEO business-building challenges (from my blog - http://goo.gl/hMf5UE)

- How to deal with challenging clients (via +Moz - https://goo.gl/w7fR9R)

- The account managers guide to effective communication and client retention (via BuiltVisible - https://goo.gl/h2x2SV)

- Thoughts on great SEO Supplier and client relationships (another by BuiltVisible - https://goo.gl/B9LXoi)

Bottom line? Get damn good at asking open and closed questions (Paul Cherry book: Amazon UK http://goo.gl/6Du0Ns /Amazon US http://goo.gl/a09sJ4) and upping your soft-skills game (https://goo.gl/mN9jhk). 

Yes, you can great at using the word “No!” ;-) ---------------------------------------------------------------------------------------------------------------

Watch the video and read all comments here: https://goo.gl/A5LQBK

#digitalmarketing  
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Tony Dimmock

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How to Run a World Class Agency by +Anastasia Sidko on +SEMrush's #SEOCafe .

Tips by +Bill Slawski, +David Jenyns (including audio), +Express Writers, +James Norquay, +Peter Mead, myself (including my "Pre-qualifying & winning SEO clients" presentation) & others
Many people think that running your own business means being your own boss and wielding authority. But the truth is, it goes far beyond authority, and power and has nothing to do with luck. A business owner must have an overall mission and, at the sa...
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Indeed +Peter Mead, keeping on top of it all can be a real challenge. You may find this book club useful as it includes quite a few books on biz building and client development - https://plus.google.com/u/0/communities/100258102655058670052 - I run it with +Dawn Anderson :)
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Join me, +Dawn Anderson​, +Ammon Johns​, +Jan-Willem Bobbink​ & +Rohan Ayyar​ for a special +SEMrush​ roundtable webinar on 5th May.

Topics to be covered: click-bait, publisher responsibilities, editorial vetting & the proliferation of misinformation.

We're all fed up with it, so what can publishers do about it? It's time for discussion..
Join SEMrush and 5 industry experts for a round table discussion of clickbait in content marketing and SEO.
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If you hadn't read about the original reasonable surfer, it may cause you to think differently about PageRank; which could be good for you. What features might be looked at in deciding how much PageRank a link might pass along?
How might Google Rank pages differently based upon features associated with links pointed to those pages from other pages?
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What The Hell Is Content? 

This might sound like an odd question – we all know what content is, right? #SEO Consultant +Gianluca Fiorelli explains his theory that too many marketers focus on content formats rather than the message they are trying to portray and the consequences that can have on the success of content marketing campaigns.

Meanwhile:

+David Amerland: "Quality content is created the moment you translate the passion you feel for your  business and your desire to be the best into content that simply resonates with your audience, helps them achieve something with it, in their lives and addresses their questions and needs". http://goo.gl/KVkeS6

+Gina Fiedel: "Content has to be reliable, have the ability to be substantiated or at the least, supported by experience. And then, of course, there is the most obvious difference that a content producer must be sensitive to the needs and concerns of their readership and customers and apply everything to some kind of gain for them". http://goo.gl/J0e0kC

Omi Sido: "When it comes to blogging, the content that you create has two goals: one is to bring more traffic to your website and the second one is to inform or entertain your audience". http://goo.gl/udXd8X

+Rand Fishkin: "It's got to create an emotional response. I want to feel awe. I want to feel surprise. I want to feel joy, anticipation, or admiration for that piece of content in order for it to be considered 10x". https://goo.gl/ZVZeM5

+Teodora Petkova: "Readers don’t need yet another list that has been created for the sake of meeting a target of 6 content pieces per month. They need substance, and it is you and your story that are the substance". http://goo.gl/fBQYRw

+Eric Enge: "You need to find a way to create pieces of content that are clearly differentiated from the other content that’s available in your market space". http://goo.gl/6frtLm

+Frank Gainsford: "Generating digital trust for your online content is not an easy task, as it is made up of a very large collection of many small tasks, some of which seem rather mundane and irrelevant AS TRUST SIGNALS.  These small things make up the bulk of the trust factors that search engines use when evaluating your online content". http://goo.gl/MqX53v 
 
Watch the video here: http://goo.gl/rpTBkj

#contentmarketing   #content   #blogging   #digitalmarketing  
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I don't like murderer content. I don't want to kill people with content.
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Did you miss #BrightonSEO

See video from the MORNING sessions held at the Dome Conference Hall by +Authoritas (H/T +Kelvin Newman)
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Google Will Crawl and Use Image Title Attribute Tag

It does indeed appear that Googlebot-images reads and ranks img=”title:x” for the text in the img = “title:x” after all.

Very nice test here by +Dawn Anderson to show what is and isn't used by Google Images for ranking.

#seo  
The topic of ‘Does Googlebot still see and use img=”title” for ranking of images in Google Images?”, recently came up in discussion in a post on SERoundtable, based on a Twitter conversation between Google’s John Mueller and myself. To add context, I had been auditing a project and came across the use of ‘onmouseover’ for …
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People
Have him in circles
860 people
Scott Masse's profile photo
Md Anowar Hossain's profile photo
huong minh's profile photo
Ellison Printing's profile photo
nirav virani's profile photo
David Stuart's profile photo
Hunter Willis's profile photo
Janssen Ghia Ano-os's profile photo
Brett Dickinson's profile photo
Work
Occupation
Company Director
Skills
Internet Marketing, SEO, Website Usability, Project Management, Training
Employment
  • Dimmock Web Marketing
    Company Director, 2008 - present
    Owner of Dimmock Web Marketing
Basic Information
Gender
Male
Story
Tagline
Google Geek, Online Search Sanguine & Lover of Books
Introduction
As owner of Dimmock Web Marketing I oversee all aspects of SEO, internet marketing, web usability and design projects including local SEO, website structuring and navigation to online promotion, PPC advertising, social media sharing and conversion strategy.

Previously, I spent most of my working life within sales account management, then completely changed direction to form my own internet marketing company.

By applying my knowledge and insight of business and corporate operations to online marketing, I understand the challenges and concerns most businesses face. 

What floats my boat? Helping businesses grow their brand online, generate leads, increase sales and improve company profit through website marketing.

You can also find out more about me on my blog :)
Bragging rights
Have 3 kids, run a successful business & support the best football team in the world - Liverpool
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Hitchin
Previously
Barnet - Finchley, Hendon, East Finchley, Hatfield
Tony Dimmock's +1's are the things they like, agree with, or want to recommend.
SEO Training Courses & Classes. Beginner & Advanced Workshops Hi...
www.dimmockwebmarketing.co.uk

SEO Training Courses & Classes. Beginner, Advanced & Refresher Workshops. Telephone & Skype Help, Advice & Tuition Avail. Learn from Hertfor

Why Your Brand Shouldn't Fear Assigning Authorship
moz.com

Developing employees as trusted authorities in your industry via their content can have great benefits for your brand. So why do so many bra

Pre-Qualifying Clients – What’s the big “deal”? -
themeld.co.uk

Tony Dimmock explains how and why to pre-qualify new clients before investing time and effort that may waste your and your company's resourc

How Storytelling Can Do Wonders in Blogging - Kumail Hemani
www.kumailhemani.com

“… and so Abraham Lincoln brought about a huge change for his people. He was an inspiration, a hero and a leader who led his soldiers despit

The Essentials of Community Building by Mack Fogelson
mackwebsolutions.com

Community building has three essential building blocks: The Tools, The Process, and The Measurement. Get those here in our guide, Webinar, a

How Link Building Changed in 2013
searchenginewatch.com

Google rolled out several algorithmic updates and other significant changes, and there was much discussion around penalties and disavowing l

Outspoken Media, Inc.
outspokenmedia.com

The secret to "social media fatigue" is that we need to stop calling it that! Seriously. We have "social media fear" or "social media disapp

A Five-Item To-Do List to Get Started on Your Google Plus Page
www.marketingprofs.com

Social Media - Google is integrating Google+ directly into its ecosystem, which means marketers are eventually going to have to pay attentio

Tips For Being A Local Search Superhero
moz.com

Local search doesn’t have to be the arch-villain that you keep fighting but never really beat. With some knowledge, hard work, and a few too

Web Psychology - Whiteboard Friday
moz.com

Behind nearly all of our marketing efforts is a hope that our customers will react and behave in a certain way. In that sense, psychology is

How Google Might Use the Context of Links to Identify Link Spam
www.seobythesea.com

With Google’s Penguin update, it appears that the search engine has been paying significantly more attention to link spam as attempts to man

The Role of #Hashtags in Social Media and Search
searchenginewatch.com

Hashtags can be extremely powerful. When you optimize conversations, content, and updates with hashtags, they become more visible to others

Hummingbird Unleashed
moz.com

There are many misconceptions about Google's Hummingbird update. What exactly did the update do, and how is it different from Penguin and Pa

Authorship Is Dead, Long Live Authorship
www.blindfiveyearold.com

The demise of the Authorship Project at Google signals a change from solely relying on markup to using entity extraction to assign Authorshi

34% Of Local SEOs Make Less Than $30,000/Year. Why?
searchengineland.com

As the local search industry evolves and becomes more complex, the role of local search consultants and agencies becomes more critical. Comp

A [Poorly] Illustrated Guide to Google's Algorithm
moz.com

My ill-advised attempt to illustrate the Google algorithm and all its major parts. Inspired by a bad joke on Twitter that led to some very u

Matt Cutts At Pubcon 2013: Moonshots, Machine Learning & The Future ...
searchengineland.com

This morning Matt Cutts, head of Google’s webspam team, gave a keynote speech at Pubcon in Las Vegas. The keynote comes on the heels of a sc

Colin has an in-depth knowledge and understanding of lawn maintenance and weed control and we continue to appreciate his advice in all-things green - thanks for all your help!
Public - 2 years ago
reviewed 2 years ago
Went to lunch here during a nearby conference and the food, hospitality and service was excellent. Highly recommended Brighton-based Spanish restuarant :)
Public - 2 years ago
reviewed 2 years ago
We stayed at the Baytree Hotel & Bed and Breakfast in Torquay a short while ago. Only a short walk from the sea and harbour, we thoroughly enjoyed our stay. The owner gave helpful tips for sightseeing the local attractions incl Brixham and Paignton, plus the local theatre and nightlife. Family room was spacious, food was superb plus fast Wifi access :) If you're looking to stay in Torbay or the English Riviera, the Baytree Hotel is a must - highly recommended!
Quality: ExcellentFacilities: ExcellentService: Excellent
Public - 3 years ago
reviewed 3 years ago
In very short notice, The White Box Cake Company (Hitchin, Hertfordshire) made a wonderful Nintendo DS birthday cake for our eldest boys 9th birthday. The attention to detail, colour and style was fantastic. And the taste was sensational... so much so that, by the evening, the cake had been fully eaten, with a few requests for seconds. We cannot recommend The White Box Cake Company highly enough. For service, creativity, cost and yummy taste, there's simply no better birthday cake, celebration cake or wedding cake company in Hitchin - well done and keep it up!
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Public - 4 years ago
reviewed 4 years ago
14 reviews
Map
Map
Map
We called out Advanced Heating & Plumbing (Watford) to investigate our gas boiler that had not been working properly. We were concerned that our family would not have adequate central heating throughout the cold winter months. A Corgi / Gas-Safe engineer visited (on time, uniformed and with ID) and thankfully resolved the problem with minimum fuss and disruption. Another local emergency plumber had told us that we needed a new boiler installation, but we didn't think this was the case. Thanks to the Advanced Heating & Plumbing engineer's honesty, hard work and professional approach, we now have a fully working boiler. We've also booked them in for a power flush to alleviate any further sludge problems. Highly recommended and very helpful :)
• • •
Public - 3 years ago
reviewed 3 years ago
Xi Software (Welwyn Garden City, Hertfordshire) provide IT Systems Management solutions, open source Linux / UNIX software applications and support services. We've worked with them closely for a number of months now and we're highly impressed to say the least. Their IT knowledge, expertise and guidance is second to none and as a leader in the field of print management and batch job scheduling, they are real innovators. Having formed in 1986, they've stayed the test of time and I couldn't recommend them highly enough.
• • •
Public - 4 years ago
reviewed 4 years ago