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Tony Dimmock
Works at Dimmock Web Marketing
Lives in Hitchin
871 followers|162,752 views


Tony Dimmock

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Thanks +Kristin Drysdale. Also see +Ammon Johns comments below the video on the pro's & cons of scaling.

He makes some key points that will help guide your own goals & plans for digital marketing business growth..
Life and SEO

This is what happens when Real SEOs get REAL.

+Ammon Johns, +Anton Shulke, +Craig Campbell, +Dawn Anderson, +Muamer Mujevic+Randy Milanovic, +Tim Capper, and certainly not least of these #DigitalMarketing  experts, is +Tony Dimmock... talking about what it's REALLY like to be an SEO.

#businessstrategy   #business   #seo   #lifelessons           
10 comments on original post
Ammon Johns's profile photoKristin Drysdale's profile photo
Thanks for the heads up, +Tony Dimmock! I might add that it's so great to see you getting some good stage time! ;)
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Tony Dimmock

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The +Tony Dimmock Annotated SEO List of People to Follow
+Ammon Johns wanted a list of not just people to follow, but the reason why.
This is a Twitter list but it doesn't take much more than typing a name to find them on Google+.

People To Follow on Twitter

@Bill_Slawski– Semantic SEO, Machine Learning & Google Patents

@aaranged– Semantic SEO & Machine Learning

@dawnieando– Semantic SEO, Taxonomy, Ontology & Bot Crawl Optimisation

There are more resources from Tony at:
@DavidAmerland- Semantic SEO

@AlanBleiweiss– Forensic SEO Audits

@gfiorelli1– International SEO & Semantic SEO

@aleyda- International SEO & Keyword Research

@ZephSnapp- International SEO

@SEO_Copy- International SEO

@MaxMinzer– Local SEO & Google+ Community

@MikeRamsey- Business Building, Local SEO & Legal Marketing

@MBlumenthal– Local SEO

@CyrusShepard- Internet Marketing & SEO

@DocSheldon- Internet Marketing & SEO

@RandFish- Internet Marketing & SEO

@Ammon_Johns- Internet Marketing & SEO

@nick_eubanks- Internet Marketing, SEO & Keyword Research

@ajkohn- Crawl Optimisation, Internet Marketing & SEO

@dohertyjf- Business Leadership, Internet Marketing & SEO

@theamitsinghal- All-things Google

@RonellSmith– Content Strategy

@KaneJamison- Content Strategy

@matthewbarby- Content Strategy, Social Media & Blogging

@Hallstigerts- Marketing Nous & Social Media

@JulieJoyce– Link Acquisition

@Marie_Haynes– Link Penalties & Recovery

@ShahMenz– Link Penalties & Recovery

@WilReynolds– Business Building & RCS ("Real Company Stuff")

These peeps all post super-useful tweets, so if you're not already following them do so, because they know their onions :)

UPDATE Search Engine Watch's Graham Charlton recently published this monster Twitter list of SEO's and key industry people to follow.

As my professional and personal journey continues within the industry, I'll continue to add more resources that I find useful over time. Watch this space!
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Dawn Anderson's profile photo
Thanks for the mention +Tony Dimmock :)
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Tony Dimmock

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Tomorrow, join +Dawn Anderson +Jan-Willem Bobbink +Rohan Ayyar +Tony Dimmock and I ( +Ammon Johns ) for this SEMrush roundtable discussion on the topic of ClickBait.

We'll be discussing whether the short-term traffic clickbait can gain you is worth the long-term trust it will cost you. We'll talk about journalistic integrity, publisher responsibility, and of course, the all-important customer.
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Tony Dimmock

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If you hadn't read about the original reasonable surfer, it may cause you to think differently about PageRank; which could be good for you. What features might be looked at in deciding how much PageRank a link might pass along?
How might Google Rank pages differently based upon features associated with links pointed to those pages from other pages?
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What The Hell Is Content? 

This might sound like an odd question – we all know what content is, right? #SEO Consultant +Gianluca Fiorelli explains his theory that too many marketers focus on content formats rather than the message they are trying to portray and the consequences that can have on the success of content marketing campaigns.


+David Amerland: "Quality content is created the moment you translate the passion you feel for your  business and your desire to be the best into content that simply resonates with your audience, helps them achieve something with it, in their lives and addresses their questions and needs".

+Gina Fiedel: "Content has to be reliable, have the ability to be substantiated or at the least, supported by experience. And then, of course, there is the most obvious difference that a content producer must be sensitive to the needs and concerns of their readership and customers and apply everything to some kind of gain for them".

Omi Sido: "When it comes to blogging, the content that you create has two goals: one is to bring more traffic to your website and the second one is to inform or entertain your audience".

+Rand Fishkin: "It's got to create an emotional response. I want to feel awe. I want to feel surprise. I want to feel joy, anticipation, or admiration for that piece of content in order for it to be considered 10x".

+Teodora Petkova: "Readers don’t need yet another list that has been created for the sake of meeting a target of 6 content pieces per month. They need substance, and it is you and your story that are the substance".

+Eric Enge: "You need to find a way to create pieces of content that are clearly differentiated from the other content that’s available in your market space".

+Frank Gainsford: "Generating digital trust for your online content is not an easy task, as it is made up of a very large collection of many small tasks, some of which seem rather mundane and irrelevant AS TRUST SIGNALS.  These small things make up the bulk of the trust factors that search engines use when evaluating your online content". 
Watch the video here:

#contentmarketing   #content   #blogging   #digitalmarketing  
14 comments on original post
Tadeusz Szewczyk (Tad Chef)'s profile photo
I don't like murderer content. I don't want to kill people with content.
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Tony Dimmock

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Did you miss #BrightonSEO

See video from the AFTERNOON sessions held at the Dome Conference Hall by +Authoritas (H/T +Kelvin Newman)
William Rock's profile photoTony Dimmock's profile photo
Thanks +William Rock, yes I had a great time. I haven't watched the +SEMrush interviews yet but when I get a chance I'll take a look. You too :)
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The Business of Digital Marketing

In a few days time, I'll be discussing the business of digital marketing and SEO with +WebPromoExperts (дистанционное обучение), +Tony Dimmock, +Dawn Anderson+Tim Capper, and +Craig Campbell  (couldn't originally find his G+ profile).

This is going to be a frank, no-hold-barred talk about all of the business issues of starting, running, growing, and managing a business in SEO or other forms of digital marketing (including social media management).

We'll talk about getting started, about getting clients, about managing clients, and of course, about pricing models. In essence, we'll talk about the Marketing of Marketing.

This should be the start of a very good discussion, and if you have specific questions you'd like answered, register for the event and post them on the page.
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Tony Dimmock

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How to Run a World Class Agency by +Anastasia Sidko on +SEMrush's #SEOCafe .

Tips by +Bill Slawski, +David Jenyns (including audio), +Express Writers, +James Norquay, +Peter Mead, myself (including my "Pre-qualifying & winning SEO clients" presentation) & others
Many people think that running your own business means being your own boss and wielding authority. But the truth is, it goes far beyond authority, and power and has nothing to do with luck. A business owner must have an overall mission and, at the sa...
Peter Mead's profile photoTony Dimmock's profile photo
Indeed +Peter Mead, keeping on top of it all can be a real challenge. You may find this book club useful as it includes quite a few books on biz building and client development - - I run it with +Dawn Anderson :)
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Join me, +Dawn Anderson​, +Ammon Johns​, +Jan-Willem Bobbink​ & +Rohan Ayyar​ for a special +SEMrush​ roundtable webinar on 5th May.

Topics to be covered: click-bait, publisher responsibilities, editorial vetting & the proliferation of misinformation.

We're all fed up with it, so what can publishers do about it? It's time for discussion..
Join SEMrush and 5 industry experts for a round table discussion of clickbait in content marketing and SEO.
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Tony Dimmock

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Lovely to see this resurface. Excellent recap by +Bruce Clay, Inc.​ of our chat (from 2014)
Making the SEO Services Agency–Client Relationship a Success

This in-depth article has advice for both the agency seeking clients and the business looking to hire a consultant who will be the right fit. Our senior technical writer +Paula Allen compiled this from a conversation with experienced marketers +Ammon Johns, +Tony Dimmock, +Bill Slawski, +Barrie Moran, and Carlos Fernandez of +ISOOSI Research Engine  — voices that continue to inspire and instruct. What you read here may save you and your business a lot of frustration and wasted money/time by helping you AVOID pairing up with the wrong client/consultant for your needs.

Businesses looking for the right SEO will learn:
   • 7 tips for choosing the right SEO services company
   • How to make the consulting relationship pay off

Agencies/Consultants will find out:
   • 7 tips for choosing the right clients (P.S.: It's OK to say no.)
   • How to make your client relationships successful

Read the full article:

#SEO   #SEOservices   #consulting
What makes the relationship between an SEO services company and a business client succeed? From the courtship phase to a relationship built on trust & mutual success, here are tips for choosing the right partner and making it work.
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Bruce Clay, Inc.'s profile photo
Timeless conversation! Thanks for resharing, +Tony Dimmock 
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Looking for #BrightonSEO  April 2016 Videos, Slides & Presentations? +Nick Wilsdon's done you proud. Check this out!

Featuring: +Rob Bucci, +Nichola Stott, +Jan-Willem Bobbink, +Erica McGillivray, +Samantha Noble, +Seriously PR, +Jon Earnshaw, +Dawn Anderson, +Laura Hampton, +Barry Adams, +Stephen Kenwright, +Impression Digital, +Greg Gifford, +Aferdita Pacrami, Hannah Butcher (from & +Mike Essex
BrightonSEO 2016 is the largest SEO conference in the UK, held twice a year. You can watch the videos of the events and download the speaker presentations
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Google Geek, Online Search Sanguine & Lover of Books
As owner of Dimmock Web Marketing I oversee all aspects of SEO, internet marketing, web usability and design projects including local SEO, website structuring and navigation to online promotion, PPC advertising, social media sharing and conversion strategy.

Previously, I spent most of my working life within sales account management, then completely changed direction to form my own internet marketing company.

By applying my knowledge and insight of business and corporate operations to online marketing, I understand the challenges and concerns most businesses face. 

What floats my boat? Helping businesses grow their brand online, generate leads, increase sales and improve company profit through website marketing.

You can also find out more about me on my blog :)
Bragging rights
Have 3 kids, run a successful business & support the best football team in the world - Liverpool
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Barnet - Finchley, Hendon, East Finchley, Hatfield
Company Director
Internet Marketing, SEO, Website Usability, Project Management, Training
  • Dimmock Web Marketing
    Company Director, 2008 - present
    Owner of Dimmock Web Marketing
Basic Information
Tony Dimmock's +1's are the things they like, agree with, or want to recommend.
SEO Training Courses & Classes. Beginner & Advanced Workshops Hi...

SEO Training Courses & Classes. Beginner, Advanced & Refresher Workshops. Telephone & Skype Help, Advice & Tuition Avail. Learn from Hertfor

Why Your Brand Shouldn't Fear Assigning Authorship

Developing employees as trusted authorities in your industry via their content can have great benefits for your brand. So why do so many bra

Pre-Qualifying Clients – What’s the big “deal”? -

Tony Dimmock explains how and why to pre-qualify new clients before investing time and effort that may waste your and your company's resourc

How Storytelling Can Do Wonders in Blogging - Kumail Hemani

“… and so Abraham Lincoln brought about a huge change for his people. He was an inspiration, a hero and a leader who led his soldiers despit

The Essentials of Community Building by Mack Fogelson

Community building has three essential building blocks: The Tools, The Process, and The Measurement. Get those here in our guide, Webinar, a

How Link Building Changed in 2013

Google rolled out several algorithmic updates and other significant changes, and there was much discussion around penalties and disavowing l

Outspoken Media, Inc.

The secret to "social media fatigue" is that we need to stop calling it that! Seriously. We have "social media fear" or "social media disapp

A Five-Item To-Do List to Get Started on Your Google Plus Page

Social Media - Google is integrating Google+ directly into its ecosystem, which means marketers are eventually going to have to pay attentio

Tips For Being A Local Search Superhero

Local search doesn’t have to be the arch-villain that you keep fighting but never really beat. With some knowledge, hard work, and a few too

Web Psychology - Whiteboard Friday

Behind nearly all of our marketing efforts is a hope that our customers will react and behave in a certain way. In that sense, psychology is

How Google Might Use the Context of Links to Identify Link Spam

With Google’s Penguin update, it appears that the search engine has been paying significantly more attention to link spam as attempts to man

The Role of #Hashtags in Social Media and Search

Hashtags can be extremely powerful. When you optimize conversations, content, and updates with hashtags, they become more visible to others

Hummingbird Unleashed

There are many misconceptions about Google's Hummingbird update. What exactly did the update do, and how is it different from Penguin and Pa

Authorship Is Dead, Long Live Authorship

The demise of the Authorship Project at Google signals a change from solely relying on markup to using entity extraction to assign Authorshi

34% Of Local SEOs Make Less Than $30,000/Year. Why?

As the local search industry evolves and becomes more complex, the role of local search consultants and agencies becomes more critical. Comp

A [Poorly] Illustrated Guide to Google's Algorithm

My ill-advised attempt to illustrate the Google algorithm and all its major parts. Inspired by a bad joke on Twitter that led to some very u

Matt Cutts At Pubcon 2013: Moonshots, Machine Learning & The Future ...

This morning Matt Cutts, head of Google’s webspam team, gave a keynote speech at Pubcon in Las Vegas. The keynote comes on the heels of a sc

Colin has an in-depth knowledge and understanding of lawn maintenance and weed control and we continue to appreciate his advice in all-things green - thanks for all your help!
Public - 2 years ago
reviewed 2 years ago
Went to lunch here during a nearby conference and the food, hospitality and service was excellent. Highly recommended Brighton-based Spanish restuarant :)
Public - 3 years ago
reviewed 3 years ago
We stayed at the Baytree Hotel & Bed and Breakfast in Torquay a short while ago. Only a short walk from the sea and harbour, we thoroughly enjoyed our stay. The owner gave helpful tips for sightseeing the local attractions incl Brixham and Paignton, plus the local theatre and nightlife. Family room was spacious, food was superb plus fast Wifi access :) If you're looking to stay in Torbay or the English Riviera, the Baytree Hotel is a must - highly recommended!
Quality: ExcellentFacilities: ExcellentService: Excellent
Public - 4 years ago
reviewed 4 years ago
In very short notice, The White Box Cake Company (Hitchin, Hertfordshire) made a wonderful Nintendo DS birthday cake for our eldest boys 9th birthday. The attention to detail, colour and style was fantastic. And the taste was sensational... so much so that, by the evening, the cake had been fully eaten, with a few requests for seconds. We cannot recommend The White Box Cake Company highly enough. For service, creativity, cost and yummy taste, there's simply no better birthday cake, celebration cake or wedding cake company in Hitchin - well done and keep it up!
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Public - 5 years ago
reviewed 5 years ago
14 reviews
We called out Advanced Heating & Plumbing (Watford) to investigate our gas boiler that had not been working properly. We were concerned that our family would not have adequate central heating throughout the cold winter months. A Corgi / Gas-Safe engineer visited (on time, uniformed and with ID) and thankfully resolved the problem with minimum fuss and disruption. Another local emergency plumber had told us that we needed a new boiler installation, but we didn't think this was the case. Thanks to the Advanced Heating & Plumbing engineer's honesty, hard work and professional approach, we now have a fully working boiler. We've also booked them in for a power flush to alleviate any further sludge problems. Highly recommended and very helpful :)
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Public - 4 years ago
reviewed 4 years ago
Xi Software (Welwyn Garden City, Hertfordshire) provide IT Systems Management solutions, open source Linux / UNIX software applications and support services. We've worked with them closely for a number of months now and we're highly impressed to say the least. Their IT knowledge, expertise and guidance is second to none and as a leader in the field of print management and batch job scheduling, they are real innovators. Having formed in 1986, they've stayed the test of time and I couldn't recommend them highly enough.
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Public - 4 years ago
reviewed 4 years ago
Public - 5 years ago
reviewed 5 years ago