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Tony Dimmock
Works at Dimmock Web Marketing
Lives in Hitchin
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Tony Dimmock

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BIG NEWS -> Today +Google Webmasters introduce their new Search Analytics reporting tool

* Updated & better version of "Search Queries Report"
* Compare traffic on desktop vs mobile
* Compare metrics in different countries 
* Compare two different time frames
* Search Analytics data is much more accurate than Search Queries and it is calculated differently

#seo   #google   #webmastertools  
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+SEMrush's latest #semrushchat  post, featuring +Annie Cushing -> "Data-Driven Marketing - Using Data to Measure Your Marketing Efforts" - as ever, full of insight & help :)
 
Data-Driven Marketing
How To Use Data To Measure Your Marketing Efforts

Analytics defines if your online marketing strategy is working or not. Measuring the results is critical to any activity, and especially when it comes to digital marketing. 
Easier said than done, obviously :) 

We hope you'll find valuable insights in our recap of the latest SEMrush chat with the queen of web analytics, amazing +Annie Cushing and other digital marketing experts! 

Questions: 
1. If there were only three metrics you could obtain from a website, which ones would you choose?
2. What’s your favorite report in Google Analytics and why?
3. What mistakes wreak the most havoc in @googleanalytics reports?
4. How do you recommend keeping track of changes to your site?
5. Do you have a favorite report to measure social media?
6. How do you measure word-of-mouth marketing?

Tips by +Annie Cushing +Tony Dimmock +Ian Lurie +Mention +Sergio Redondo +Matthew Young +Vertical Leap +Martin Kelly SEO +Kyle Ferretti  +DOZ +Broke Bloke Blogs +Kirill Ougarov +Chelsea Hunersen +Mike Goracke +Medium Blue Search Engine Marketing +Eric Lander and others! 

#webanalytics   #marketingtips   #digitalmarketing   #semrushchat  
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Thank you for sharing this, Tony! just got to this notification, Liza is on vacation, so I'm a bit overloaded at the moment :( - Olga 
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+Bill Slawski's 2007 post discusses Google's Doorway algo patent, with an update announced today that his post covers (he's always ahead of the curve!)
 
A new Doorway Page Penalty at Google?  There is one algorithm in a patent that I remember that addresses this. I wrote about it a few years ago at:

Google Patent on Web Spam, Doorway Pages, and Manipulative Articles
http://www.seobythesea.com/2007/11/google-patent-on-web-spam-doorway-pages-and-manipulative-articles/
Google will take algorithmic action on more doorway pages in the near future. The new algorithm adjustment will impact these pages trying to increase their search footprint.
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You're welcome +Bill Slawski. Always good to try and understand the "why"  :)
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Echoing +Gabriella Sannino's comments, another +SEMrush  #chat  session Content Writing Secreats stacked full of nuggets backed up (as usual) by an excellently curated post (H/T +Elena Terenteva) . Well done guys and girls :)
 
Great insight and comments during +SEMrush last #chat  session. Thanks +Elena Terenteva for putting this together!
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Another golden-nugget Twitter chat run by +SEMrush.

Who else thinks these fab guys and girls have taken Twitter engagement, fun, personal touch and sharing up 10 levels?
 
How To Integrate SEO into The Marketing Mix
Recap of SEMrush Twitter chat

Last week we discussed how to inject SEO into your marketing DNA. Participants along with our special guest was +Mike Moran, author, international speaker and digital marketing expert, shared tons of useful advice and great thoughts! 

Questions: 
1. How is SEO in 2015 different from years past? 
2. What SEO benefits could community building and social media bring? 
3. What are some ways you can synch SEO with your company's PR activities?
4. SEO and PPC: how should they work together? 
5. What are the common problems and mistakes companies face when integrating SEO in the marketing mix? 
6. How will the marketing mix evolve in the future? What trends will we see in 2015?

Tips by: +Mike Moran +Unbounce +Adam Dince +Carrie Morgan +Tony Dimmock +Andrew Dennis +Danny Richman +Jenny F. +Brandon Seymour +Michael Stricker +Paul Shapiro +Thom Craver +Nicholas Chimonas +Tim Capper +Beth Kahlich +Kunle Campbell +Reva Minkoff +Anthony Randall +Boris Krumov +Donna Snow +Martin Kůra +Matthew Young +Samuel Scott and many others!  

Dive into a mix of SEO, great insights, high-level expertise and fun!

#semrushchat   #seotips   #marketingmix  
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+Annalisa Hilliard What really gets me is that +SEMrush go the extra mile in making people feel validated, listened to and part of a huge community, which we are of course, but they show it :) "Knowing" and "showing" are two very different things ;)
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Thinking of hiring an SEO? Don't do anything until you've read +SEMrush's #SEMRushChat  No BS Guide. Featuring me, +Andrew Dennis, +Bruce Clay, Inc. Internet Marketing, +Kristi Kellogg, +Mike Blazer, +Steve Masters & more

Includes an SEO Interview Questions check-list too :)
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+Paula Allen thank you! hope you join us this week as well! :) Topic: How to rock social media in 30 minutes a day! 
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Good post by +Paul Jarvis (H/T +Patrick Coombe)  -> Why you shouldn’t take a client’s money

Which of the four reasons to not work with a client do you find most common in your business?
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H/T to +Sha Menz for sharing. Please help #Ride4Dana  (+Dana Lookadoo) in any way you can..
Wife, friend to many, and well-known and respected Sacramento area cyclist, Dana Lookadoo, was seriously injured while riding her road bike in November of 2013. To learn more details about her injury and situation, read "Dana's Story." Her friends and fellow cyclists are putting together a ...
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+SEMrush are at it again! Sharing nuggets of lead generation gold-dust. Well done +Elena Terenteva, +Elizaveta Perstneva & +Olga Andrienko

Bottom line: real-world conversions matter, not vanity metrics
 
Lead Generation Tips & Tricks
Ways to generate leads, best tools to use for it and 21 mistake you should avoid

There are many ways to generate leads - via email and content marketing, social, PR, paid ads and more. Over 100 marketers took part in our Twitter chat last week and shared their lead generation secrets along with our guest experts +Jaydip Parikh and +Malhar Barai , digital marketing experts, speakers, bloggers & the founders of #SEOtalk Twitter chat. 

Questions: 
1. What are the key ingredients for a successful lead generation campaign?  
2. How can you generate leads with email marketing? 
3. How can marketers use social media to generate leads?
4. What are some lead generation metrics marketers should focus on? 
5. What are common lead generation problems and mistakes that marketers make?
6. Lead generation toolkit: what tools should marketers use to improve their results? 
7. What lead generation strategy had the highest impact on your marketing results in 2014?

Tips by +Mention +Tony Dimmock +Andrew Dennis +Jesse Stoler +David Rosam +Andrea Fine +The Media Octopus +Sha Menz +Julia McCoy +Nem Radenovic +Brad Roberts +Larry Prevost +David Cohen +Reva Minkoff +Kyle Ferretti +ThinkSEM Consulting, LLC +SEOcial +Kirk Williams +Broke Bloke Blogs +Martin Kelly SEO and other experts! 

Recap is written by +Elena Terenteva, images created by +Elizaveta Perstneva and +Olga Andrienko 

#leadgeneration   #leadgenerationtips   #semrushchat  
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Thank you, Tony! wouldn't have done it at without your input. 
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Good post by +Patrick Coombe at +Elite Strategies. Remember folks: offline to online is unduplicatable ;)
 
Running out of ideas to build backlinks? Take a look at my most recent post, that has not only worked out well for me but a number of my clients as well :)
In many businesses, philanthropy is an essential part of operations. Here is how you can leverage philanthropy to gain backlinks.
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You're welcome +Patrick Coombe. Just an extension of your good post buddy :)
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My new blog: www.tonydimmock.com - enjoy the resources ;-)
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The 1st #ConsultancyChat  (@ConsultancyChat) Twitter chat is coming soon! Which topics would you like to see covered? Complete this super-quick survey :)
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+Tony Dimmock Hope you will launch it soon! (Y)
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In his circles
666 people
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651 people
Malcolm Maybury's profile photo
Chad Eisenhart's profile photo
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Md. Kamruzzaman's profile photo
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Work
Occupation
Company Director
Skills
Internet Marketing, SEO, Website Usability, Project Management, Training
Employment
  • Dimmock Web Marketing
    Company Director, 2008 - present
    Owner of Dimmock Web Marketing
Basic Information
Gender
Male
Story
Tagline
Google Geek, Online Search Sanguine & Lover of Books
Introduction
As owner of Dimmock Web Marketing I oversee all aspects of SEO, internet marketing, web usability and design projects including local SEO, website structuring and navigation to online promotion, PPC advertising, social media sharing and conversion strategy.

Previously, I spent most of my working life within sales account management, then completely changed direction to form my own internet marketing company.

By applying my knowledge and insight of business and corporate operations to online marketing, I understand the challenges and concerns most businesses face. 

What floats my boat? Helping businesses grow their brand online, generate leads, increase sales and improve company profit through website marketing.

You can also find out more about me on my blog :)
Bragging rights
Have 3 kids, run a successful business & support the best football team in the world - Liverpool
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Hitchin
Previously
Barnet - Finchley, Hendon, East Finchley, Hatfield
Tony Dimmock's +1's are the things they like, agree with, or want to recommend.
Free Call & SMS Scheduler
market.android.com

Ever feel the need to just discard your regular call scheduler because it all looks so cluttered and overloaded? Remember the last time you

Need A Quick House Sale? | Find Out WHO Really PAYS The HIGHEST Price!
www.theadvisory.co.uk

FREE Quick house sale advice from ex-industry insiders. Award winning house selling advice from experts will show you which fast house buyer

CAD Design Engineering Services - 2D - 3D CAD Services
www.jensen-consulting.co.uk

We offer cost-effective engineering design services in 2D and 3D CAD such as Mechanical & Product Design.

SEO Training Courses & Classes. Beginner & Advanced Workshops Hi...
www.dimmockwebmarketing.co.uk

SEO Training Courses & Classes. Beginner, Advanced & Refresher Workshops. Telephone & Skype Help, Advice & Tuition Avail. Learn from Hertfor

Why Your Brand Shouldn't Fear Assigning Authorship
moz.com

Developing employees as trusted authorities in your industry via their content can have great benefits for your brand. So why do so many bra

Pre-Qualifying Clients – What’s the big “deal”? -
themeld.co.uk

Tony Dimmock explains how and why to pre-qualify new clients before investing time and effort that may waste your and your company's resourc

How Storytelling Can Do Wonders in Blogging - Kumail Hemani
www.kumailhemani.com

“… and so Abraham Lincoln brought about a huge change for his people. He was an inspiration, a hero and a leader who led his soldiers despit

The Essentials of Community Building by Mack Fogelson
mackwebsolutions.com

Community building has three essential building blocks: The Tools, The Process, and The Measurement. Get those here in our guide, Webinar, a

How Link Building Changed in 2013
searchenginewatch.com

Google rolled out several algorithmic updates and other significant changes, and there was much discussion around penalties and disavowing l

Outspoken Media, Inc.
outspokenmedia.com

The secret to "social media fatigue" is that we need to stop calling it that! Seriously. We have "social media fear" or "social media disapp

A Five-Item To-Do List to Get Started on Your Google Plus Page
www.marketingprofs.com

Social Media - Google is integrating Google+ directly into its ecosystem, which means marketers are eventually going to have to pay attentio

Tips For Being A Local Search Superhero
moz.com

Local search doesn’t have to be the arch-villain that you keep fighting but never really beat. With some knowledge, hard work, and a few too

Web Psychology - Whiteboard Friday
moz.com

Behind nearly all of our marketing efforts is a hope that our customers will react and behave in a certain way. In that sense, psychology is

How Google Might Use the Context of Links to Identify Link Spam
www.seobythesea.com

With Google’s Penguin update, it appears that the search engine has been paying significantly more attention to link spam as attempts to man

The Role of #Hashtags in Social Media and Search
searchenginewatch.com

Hashtags can be extremely powerful. When you optimize conversations, content, and updates with hashtags, they become more visible to others

Hummingbird Unleashed
moz.com

There are many misconceptions about Google's Hummingbird update. What exactly did the update do, and how is it different from Penguin and Pa

Colin has an in-depth knowledge and understanding of lawn maintenance and weed control and we continue to appreciate his advice in all-things green - thanks for all your help!
Public - a year ago
reviewed a year ago
Went to lunch here during a nearby conference and the food, hospitality and service was excellent. Highly recommended Brighton-based Spanish restuarant :)
Public - a year ago
reviewed a year ago
We stayed at the Baytree Hotel & Bed and Breakfast in Torquay a short while ago. Only a short walk from the sea and harbour, we thoroughly enjoyed our stay. The owner gave helpful tips for sightseeing the local attractions incl Brixham and Paignton, plus the local theatre and nightlife. Family room was spacious, food was superb plus fast Wifi access :) If you're looking to stay in Torbay or the English Riviera, the Baytree Hotel is a must - highly recommended!
Quality: ExcellentFacilities: ExcellentService: Excellent
Public - 2 years ago
reviewed 2 years ago
In very short notice, The White Box Cake Company (Hitchin, Hertfordshire) made a wonderful Nintendo DS birthday cake for our eldest boys 9th birthday. The attention to detail, colour and style was fantastic. And the taste was sensational... so much so that, by the evening, the cake had been fully eaten, with a few requests for seconds. We cannot recommend The White Box Cake Company highly enough. For service, creativity, cost and yummy taste, there's simply no better birthday cake, celebration cake or wedding cake company in Hitchin - well done and keep it up!
• • •
Public - 3 years ago
reviewed 3 years ago
14 reviews
Map
Map
Map
We called out Advanced Heating & Plumbing (Watford) to investigate our gas boiler that had not been working properly. We were concerned that our family would not have adequate central heating throughout the cold winter months. A Corgi / Gas-Safe engineer visited (on time, uniformed and with ID) and thankfully resolved the problem with minimum fuss and disruption. Another local emergency plumber had told us that we needed a new boiler installation, but we didn't think this was the case. Thanks to the Advanced Heating & Plumbing engineer's honesty, hard work and professional approach, we now have a fully working boiler. We've also booked them in for a power flush to alleviate any further sludge problems. Highly recommended and very helpful :)
• • •
Public - 2 years ago
reviewed 2 years ago
Xi Software (Welwyn Garden City, Hertfordshire) provide IT Systems Management solutions, open source Linux / UNIX software applications and support services. We've worked with them closely for a number of months now and we're highly impressed to say the least. Their IT knowledge, expertise and guidance is second to none and as a leader in the field of print management and batch job scheduling, they are real innovators. Having formed in 1986, they've stayed the test of time and I couldn't recommend them highly enough.
• • •
Public - 3 years ago
reviewed 3 years ago