Google’s ‘Mobile-Friendly’ Algorithm Update Due 21st April 2015
Google telegraphed to website owners in November last year that they wanted all websites appearing in their search results to be easily viewed on mobile and tablet devices.
Google said that it can be a “frustrating experience for mobile searchers” to end up on a website that is not mobile responsive.
They have been dropping hints that they understand mobile experience for some time now and recently launched ‘mobile usability reports’ to help webmasters find issues with web sites on mobile devices and tablets.
After extensive testing they added the label ‘mobile–friendly’ to their mobile search results to communicate this to their searchers.
Websites that achieved this rating have had the GoogleBot screen the website detecting, amongst other things, the following: if they contain software that is not common on mobile devices, the use of text that is readable without zooming, if links far enough apart so that the correct one can be easily tapped and if content sizes to the screen so users don’t have to scroll horizontally or zoom.
Google has given webmasters more than enough time to make the necessary adjustments prior to this update occurring on 21st April 2015. Google has made it very clear that websites that fall outside their compliance requirements will simply not appear in the search results.
Google’s algorithm update, designed solely to deliver enhanced mobile user experience, is a significant update and its full impact will not be fully known until it is rolled out around the globe.
Business owners cannot simply say they are using a great theme on their website, it also has to deliver outstanding user experience on all devices.
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