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Tommy Walker
Works at ConversionXL
Attended New York Conservatory of Dramatic Arts
Lived in Dover, Nh
2,654 followers|485,317 views


Tommy Walker

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This is going to be a blast!
We are Conversion Rate Optimization Experts. Ask Us Anything.

We'll answer your questions on CRO Day, April 9th:

+Angie Schottmuller +Alex Harris +Bobby Hewitt +Chris Goward +Joanna Wiebe +Nichole Elizabeth DeMeré +Oli Gardner +Paul Shapiro +Peep Laja +Talia Wolf +Tommy Walker
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How I Raised Over $10,000 in 21 Days to Self-Publish My First Book
what I learned from my first successful crowdfunding campaign.

On June 8th of 2014 I launched the pre-order campaign for my first book, Content Warfare, on the Publishizer crowdfunding platform.

My goal for the pre-order campaign was to raise $10,000 to pay for the expenses of producing the most professional self-published hardcover book possible.

Twenty-one days later, my book project hit the $10,000 goal, breaking the previous funding record on Publishizer by two days.

This is called “Audience Activation” and it’s key to successfully crowdfunding any project...

Get the whole story here:

#contentmarketing   #crowdfunding   #selfpublishing  
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Tommy Walker

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In which I talk with +Tia Kelly & +Georgiana Laudi about #PageFights  
This is going to be fun. 
Google+ Business Spotlight (6/25/2014)
This week we welcome +Georgiana Laudi & +Tia Kelly from +Unbounce as well as +Tommy Walker from +ConversionXL to talk about their landing page "contest" Page Fights

Page Fights is a live on-air critique of landing pages that was done not just using Hangouts On Air, but also a broader array of social and web marketing. If you've ever wanted to learn how to expand on the idea of using Hangouts On Air for business, that doesn't use the "talking head" approach, this is the show to watch!

Register your landing page for the next round of Page Fights:

Learn more about Unbounce:

Learn more about ConversionXL:
Web: Blog:

Help us spread the word
Hashtag: #gplusspotlight  

Join our email list ( to get insider info on guests, and Google+ tips from co-hosts +Ben Fisher and +Stephan Hovnanian

#googleplus #hangoutsonair #googleplusbusiness  
This Hangout On Air is hosted by GPLUSSPOTLIGHT. The live video broadcast will begin soon.
Google+ Business Spotlight - Page Fights
Wed, June 25, 2014, 12:30 PM
Hangouts On Air - Broadcast for free

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Dan Freund's profile photoTommy Walker's profile photo
You coming Dan?!

I think you'll really enjoy it! 
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Act Now!

Ok, so even though you see it all the time, it's not as cheesy as you think. 

+Marcus Taylor of +Venture Harbour shares a very insightful story how incorporating Urgency, ALONG with other systematic conversion principals helped him increase sales by 332%
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Tommy Walker

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The human brain can infer meaning from text in about 1/300th of a second.

Especially if there is a need involved. 

Think this can apply to your copywriting? 

You bet your ass it can.
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Check out my picks of the top paid search articles of the year. Everything from AdWords to conversion rate optimization and industry news, my round-up of 2014’s best paid search articles offers tips, tricks, and insights to help you start your 2015 campaigns with a bang.

Authors and publications include:
+Rocco Alberto Baldassarre +Zebra Advertisement +Entrepreneur  +Frederick Vallaeys +Search Engine Land +Thue Madsen +kissmetrics +Tommy Walker  +ConversionXL +Oli Gardner +Unbounce +Brian Carter +Moz +Marty Weintraub +aimClear  +HubSpot +My Social Sherpa +Brian Swichkow +Forbes +Jeff Bercovici +Greg Finn
Yes, it's that time of year again already. You haven't even sat down for Thanksgiving dinner with friends or family, and already everybody is clamoring to
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They say content curation is the next phase of content marketing; when content shock starts to set in and you don't have the time to read it all. In that context this list is super useful.
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Really love the work +Jennifer Havice does for us :-) 
Just wrote a follow up to my customer persona post on the ConversionXL blog. The data is overwhelming that businesses need to be more in touch with what their customers need and want.

Customer journey maps are a nifty tool - in conjunction with building personas - to do just that. In this post, I gear the conversation more towards how to plot out the customer path through a website and how to put your qualitative and quantitative research to good use. 

Check it out here:
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Thanks Tommy!
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This is some great company to be included with. 
At the end of May, I wrote a round-up post of expert opinions on the latest big Google updates: Panda 4.0 and Payday Loan 2.0. Now that it's been a month o
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Wait, wait... So you mean to tell me that headlines & images - the same techniques the entire dying print industry has been relying on for years, is not the most important part of social media marketing? 
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Think about this before you start the work week again. 
Hashim Warren's profile photo
send this to my clients
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Consider every lead magnet you've ever signed up for. 

Of all those free courses and discount codes, e-books and how-to guides, how many of those companies did you actually become a customer of?

And how many of them do you still buy from?

Probably none. And that's down-right disappointing.

According to MarketingSherpa, 65% of companies do not have a lead nurturing program in place.

Main topics:

 - Don’t Forget About Me After I Give You My Email Address.
 - How Long Should Email Onboarding Last?
 - Structuring Your Onboarding Series
 - Welcoming New Leads & Customers
 - Tools Of The Trade
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Editor of ConversionXL - Host of Inside The Mind
Hi I'm Tommy. 

I'm an Online Marketing Strategist and the host of Inside The Mind a fresh new show about Online Marketing Strategy. 

Our Mission - To Mainstream online marketing by using humor, slick editing, expert knowledge and interviews with industry experts to explore the different facets of online marketing while making the subject approachable. 


Do you specialize in Search Engine Marketing, SEO, Customer Service, Email Marketing any other online marketing related field? 

Interested in being a guest on the show? Contact me and we can book you as a guest. 
Bragging rights
Fired over a pair of pants, started my own business, have been profitable ever since
  • New York Conservatory of Dramatic Arts
    Film Acting, 2003 - 2005
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Marketing @Shopify | Former Editor of ConversionXL | Host of Inside The Mind
  • ConversionXL
    Editor, 2014 - present
    Edit, develop, iterate, strategize
    Online Marketing Strategist, 2006 - present
    Online Marketing Executive, 2006 - 2007
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Dover, Nh - New York, New York - South Carolina
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Everything about this place is amazing. Presentation, staff, and oh my God the food and drink blow my mind. I had breakfast here twice the last time I was in the city, and was sad when TSA made me get rid of my juice when I tried to take some home last time. Will be returning now until forever.
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