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Tommy Walker
Editor of ConversionXL - Host of Inside The Mind
Editor of ConversionXL - Host of Inside The Mind


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This is going to be a blast!
We are Conversion Rate Optimization Experts. Ask Us Anything.

We'll answer your questions on CRO Day, April 9th:

+Angie Schottmuller +Alex Harris +Bobby Hewitt +Chris Goward +Joanna Wiebe +Nichole Elizabeth DeMeré +Oli Gardner +Paul Shapiro +Peep Laja +Talia Wolf +Tommy Walker

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Check out my picks of the top paid search articles of the year. Everything from AdWords to conversion rate optimization and industry news, my round-up of 2014’s best paid search articles offers tips, tricks, and insights to help you start your 2015 campaigns with a bang.

Authors and publications include:
+Rocco Alberto Baldassarre +Zebra Advertisement +Entrepreneur  +Frederick Vallaeys +Search Engine Land +Thue Madsen +kissmetrics +Tommy Walker  +ConversionXL +Oli Gardner +Unbounce +Brian Carter +Moz +Marty Weintraub +aimClear  +HubSpot +My Social Sherpa +Brian Swichkow +Forbes +Jeff Bercovici +Greg Finn

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Really love the work +Jennifer Havice does for us :-) 
Just wrote a follow up to my customer persona post on the ConversionXL blog. The data is overwhelming that businesses need to be more in touch with what their customers need and want.

Customer journey maps are a nifty tool - in conjunction with building personas - to do just that. In this post, I gear the conversation more towards how to plot out the customer path through a website and how to put your qualitative and quantitative research to good use. 

Check it out here:

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How I Raised Over $10,000 in 21 Days to Self-Publish My First Book
what I learned from my first successful crowdfunding campaign.

On June 8th of 2014 I launched the pre-order campaign for my first book, Content Warfare, on the Publishizer crowdfunding platform.

My goal for the pre-order campaign was to raise $10,000 to pay for the expenses of producing the most professional self-published hardcover book possible.

Twenty-one days later, my book project hit the $10,000 goal, breaking the previous funding record on Publishizer by two days.

This is called “Audience Activation” and it’s key to successfully crowdfunding any project...

Get the whole story here:

#contentmarketing   #crowdfunding   #selfpublishing  

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In which I talk with +Tia Kelly & +Georgiana Laudi about #PageFights  
This is going to be fun. 
Google+ Business Spotlight (6/25/2014)
This week we welcome +Georgiana Laudi & +Tia Kelly from +Unbounce as well as +Tommy Walker from +ConversionXL to talk about their landing page "contest" Page Fights

Page Fights is a live on-air critique of landing pages that was done not just using Hangouts On Air, but also a broader array of social and web marketing. If you've ever wanted to learn how to expand on the idea of using Hangouts On Air for business, that doesn't use the "talking head" approach, this is the show to watch!

Register your landing page for the next round of Page Fights:

Learn more about Unbounce:

Learn more about ConversionXL:
Web: Blog:

Help us spread the word
Hashtag: #gplusspotlight  

Join our email list ( to get insider info on guests, and Google+ tips from co-hosts +Ben Fisher and +Stephan Hovnanian

#googleplus #hangoutsonair #googleplusbusiness  

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Wait, wait... So you mean to tell me that headlines & images - the same techniques the entire dying print industry has been relying on for years, is not the most important part of social media marketing? 

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Think about this before you start the work week again. 

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Act Now!

Ok, so even though you see it all the time, it's not as cheesy as you think. 

+Marcus Taylor of +Venture Harbour shares a very insightful story how incorporating Urgency, ALONG with other systematic conversion principals helped him increase sales by 332%
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