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Tom Rolfson
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Lives in SE Wisconsin
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Internet Pioneer, Developer, Domain Investor & Broker
    The guy pulling levers and ropes behind the curtain, 1991 - present
  • ProLink
    Social Network Development, 1991 - 2011
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July 25
Other names
Major Instigator, Master Of The Internet (
Expect Success! *Then continue to take the action to make it happen.
Tom Rolfson is a serial entrepreneur, an investor, a producer, and marketer.  Well, so are a lot of people.  The difference with Tom is, he’s the one who has the vision, he’s the one who does it first.

Tom is an innovator.  He pioneered taking the first bulletin board technology and putting it into commercial use.  He taught the United States Secret Service about the very first online credit card fraud committed on his Bulletin Board System (ProLink) in 1991.  Also that year, he launched his first social network and co-founded the world’s first privately-held global social network.  Three years later he had his first dot com (which predates, Yahoo, Amazon, and MSN).  And he was even the first person to sell concert tickets online in 1994.  Yes, even before Ticketmaster.  Tom sold his first dot com business in 1995.  That’s before there ever was a Google.  He has assisted local, state and federal authorities apprehend those who commit identity theft.  He has also helped to catch sexual predators, and pedophiles.  
Born and raised in Wisconsin, it’s no surprise his blood runs green and gold for the Packers.  His urge to create was honed early on and by the age of 16 he had created and developed his very first corporation.  He can not only create a business, but can build a house, a hot rod, or a classic show car such as his beloved blue ’65 Impala.

Red is his favorite color of late, the red of Google Plus (Google+). Since Google+ went live in June 2011, Tom Rolfson has been a leading visionary regarding the group video chat hangout technology.  He invested in the very first Daria Musk concert which took place July 23, 2011.  That landmark event brought Tom’s know-how to the right place at the right time.

Starting in September of 2011, Tom has assisted companies as large as Dell and as small as an independent pottery maker on how to use Google+ hangouts for tech support and marketing.

He was a driving force behind the hangout in October of 2011 where environmentalists from all over the globe hung out to discuss conservation issues, including one panelist joining from his vehicle on the plains of Africa.   Halloween of 2011 had Tom organizing the Google+ Halloween Hangout costume party and worldwide concert event.  His direction and investment made prizes available to the participants.
Tom sees the Google+ Hangout technology as a game-changer and took it to Las Vegas in December of 2011.  There, he streamed a hangout from a hospitality suite overlooking the strip so professional touring musicians could be showcased for booking agents attending the International Fairs and Expos Conference.

Tom helped raise thousands of dollars for cancer-related charities (including Locks of Love) in May 2012 with the Global Hangout-A-Thon in which two people shaved their heads and one running a marathon.
Boardwatch Magazine said he was one of the first 100 people to make a living online.  He was just one of a handful of those who saw the potential of combining business to social media and cutting edge technology.   And it all started when his father taught him how to connect with mainframe computers in 1973 (at the age of 12).  Boardwatch was right then.  And they’re still right.  

Tom Rolfson continues to make a very successful living online in business and people.  He knows how to bring them all together and make them work seamlessly.    He is very involved with Google + as cited in recent articles in Forbes,  Inc, NBC, and WebProNews.
Bragging rights
I started marketing online and registered my first domain name in July '94. (Before there were AOL, Yahoo, MSN, eBay or Amazon .coms)
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SE Wisconsin
Wisconsin - Florida
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Tom Rolfson

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Happy Thanksgiving to all!

I want to express my most heartfelt thanks to all the wonderful people who've helped me get through the last year. It's certainly been the most challenging of my life and I don't know how I could have made it without my family and so many wonderful friends. Whether you're one of those near who've helped me get through the daily tasks, driven me to one of the many doctor appointments, hospital visits or countless physical therapy appointments... or one of the many who through calls, Hangouts, email or thread posts has offered encouragement, hope and prayers... THANK YOU ALL - You mean the world to me.

If I could ask one thing of everyone who reads this: Take a moment today to reach-out to one or two others who have helped you and give them thanks. For someone out there today a simple "You matter to me." may mean far more than you or I will ever know.

Happy Thanksgiving,

- Tom
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You're very welcome, +Tom Rolfson.
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Three spinal surgeries that have implanted 15 pieces of titanium are why you haven't seen me in Hangouts for the last year, as soon as I can figure-out how to get my hands...err... back... onto one of these, you'll see my smiling face again. 

Any creative marketing genius friends have ideas or suggestions on how I might work with this company for testing, promo video or endorsement for in-kind trade or discount? 

#DearSuperSecretSanta?  ;)
An engineer's back injury led to a five-year experiment in designing the perfect desk for worker productivity and health.
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+Tom Rolfson  Good friends and laughter may help too :) It's no fun ,that's for sure :(  I'm not unfamiliar with some lower back probs but so far have managed with it massage , acupuncture and some slight muscle manipulations from a great local therapist here.All the best with it Tom Cheers
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Over the weekend I took my sweetheart car shopping. Something most people consider a drag, I have fun with... I have to thank my old friend BJ Gallo (New Car Sales Manager) and Mark Marquez (the Rep we worked with) at +John Amato Hyundai Superstore for great service and putting together a spectacular deal on this 2015 Genesis Coupe. If you haven't driven one, go check it out... they're a blast. With 348HP and 8-speed auto with paddle shift you can relax and cruise or use the power and gearing for a lot of fun. 

#Hyundai   #Genesis  
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More great (and some amusing) features for Hangouts!
Hangouts: now smarter, faster, and a lot more fun

If you’re like me, you want to stay connected with friends and family without technology getting in the way. Hangouts lets you focus on the people you love talking to, so your conversations feel as in-the-moment and natural as they do in real life.

Today we’re updating the Hangouts app for Android to make it easier to express yourself, and have more fun along the way:
    - Like the saying goes, a sticker is worth a thousand words. From penguins to pirates, koalas to cats, 16 new sticker packs (and more to come!) have tons of ways to say what’s on your mind.
    - Give your video calls some extra flair with video filters including sepia, vignette, black & white, and more. Just swipe during a video call to try these new styles. 

We’re also making it easier to start conversations with friends and family:
    - Confirm your phone number so your friends who already have your digits can more easily find and message you in Hangouts.
    - Know when your friends are ready to chat right now with “last seen” timestamps, so you never have to type, “You there?”

Hangouts is also introducing the start of something new -- smart suggestions right in your conversations:
    - When you’re trying to meet up with friends in real life and someone asks, “Where are you?”, Hangouts can now understand what you need and offer to help.  You’ll see a one-tap option to share your location right in the conversation, without you needing to hunt around in a map, drop a pin and send your position. 

Try all the new features by updating the Hangouts app on your Android device  ( - rolling out to the Play Store over the next few hours). Note that “last seen” timestamps will roll out in waves over the next few weeks, so you may not see this feature for all your contacts right away. Today’s updates will also be available on the Hangouts iOS app soon. 

P.S. We’ve added a few other surprises to this Hangouts update, but we’ll let you find them on your own. Woot!
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Dear Santa...
The internet had something of a temper tantrum last week when word came that Daniel Craig will drive—gasp!—a Fiat 500 in the upcoming James Bond film Spectre. Well, the internet can return to discussing more important matters—namely, that lightsaber—now that we have official confirmation that 007 will spend at least some time driving an Aston…
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New to Inbox ?  Take a moment to read +Shawn Willden's excellent review and tips for more power and efficiency.

#Inbox   #Tips  
Google Inbox

Here's my take on Inbox, after living with it for a while... and getting it configured correctly.

My first impression was that it was really clean, and I liked the consistency between web and mobile views, but I found it difficult to manage the large volume of e-mail I get on my work account (my personal account is a Google Apps domain, and Inbox isn't yet available for Apps accounts). It was taking me far too long to get through my e-mail, so, reluctantly, I went back to the regular Gmail interface which felt complicated and cluttered in contrast, but had the singular virtue that I mostly managed to keep up with my hundreds of daily e-mails.

Then I ran across some tips for how to use Inbox, spent some time thinking about it and setting it up and now I have to say I think it's awesome. It's so awesome that my inbox is often completely empty. I've always liked the idea of keeping a clean inbox, conceptually, but never really been able to do it.

Here's what makes the difference:

1. Snooze. The lack of snooze was the single biggest reason I haven't been able to keep a clean inbox in the past. I didn't know "snooze" was the missing killer feature, but it was.

The reason is that there are always some e-mails in my inbox which I need to respond to, but can't address right now, either because I don't have the necessary information, or because they require work but I have other priorities right now, or whatever. So I had to leave them in my inbox as reminders until I could get to them. With Inbox, I snooze them to an appropriate time, so they're gone but will come back later when (hopefully) I can address them.

This "gone but not forgotten" state can be overused by procrastinators (like me), but, frankly, if I'm going to procrastinate I'll do it regardless. This way having a bunch of procrastinated stuff in my inbox doesn't cause me to fail to notice other stuff I really need to get to because it's hidden in the clutter. That happened to me, and not infrequently. With snooze I can make a specific decision about when I'm going to address something, and it gets out of the way until then.

2. Bundles. In particular deferred bundles (my name for them). You create a filter (which Inbox makes super easy, more on that below) that applies a label to some set of messages, then have Inbox "bundle" messages with that label together. That's nice, because it lets me deal with related messages all at once. Since I know the context (e.g. from the OpenSSL mailing list), it's easy to quickly scan the subject headings to see if I care about any of them.

I could do this with the old UI, of course, but it requires deciding when creating the filter whether I want the messages to show up in my inbox or not. If I don't have the filter "archive (skip the inbox)", then they all show up as individual messages in the inbox. If I do have the filter archive, then they don't clutter the inbox, but I have to click on the label to see them.

This always meant that I ended up not paying attention to non-inbox messages because I had to go look for them, so labels that might contain fairly important stuff had to stay in the inbox. Priority Inbox helped with that by picking out the stuff I was most likely to be interested in. But sometimes it missed important things, and they got ignored.

With bundles those messages show up in the inbox as a single entry, so I get reminded to look at them, but they don't clutter my inbox. Even better, I can tell Inbox not to show me a bundle every time a new message arrives. Without that option, bundles which receive many messages per day keep reappearing throughout my work day, meaning I can't just deal with them in large batches. With it, I set those bundles to only appear once per day. So my inbox silently accumulates them and then shows the bundle at 7 AM. Each morning I look at everything that has accumulated since the prior day, pin the messages I care about and bulk-archive the rest with a single click (or tap). Then I can address the pinned messages.

This method is so efficient that I've moved all of my low-priority mailing lists, the ones I used to just automatically label and archive to glance at once in a blue moon, into daily bundles. I read and respond to more of my e-mail, but spend less time doing it. In fact it's so much more efficient that although Inbox does support automatic prioritization (by moving stuff into a "low priority" bundle), I haven't even bothered to figure out how that works yet.

With the old UI, I leaned heavily on automatic prioritization, and that sometimes screwed me. Not often, because it's pretty darned good, but sometimes. I accepted that as the cost of doing business because without prioritization my e-mail load was unmanageable. With Inbox, my e-mail is manageable even without it, just by bundling related messages and letting me handle them en masse -- but I'm actually looking at all of it, at least the subjects, which I didn't really do before.

Deferred e-mail bundles are the bomb. Seriously.

3. Simple filter construction. One of the things that most annoyed me about Inbox when I first looked at it was that I couldn't figure out how to build filters. I'm sure they'll add that to the menus eventually, but I found it really annoying to have to jump back to the old UI... and then I discovered that Inbox not only provides a method for creating filters, it's dramatically easier and much faster. So much that filter creation has gone from being a chore (and, for many less-technical people, a black art) to so breezily easy that I do it without thinking about it.

How do you do it in Inbox? You just move a message to a label. Then Inbox asks if you always want to do that, and you click "Yes". Done.

Of course, this method doesn't have the power of Gmail filters, but nine times out of ten I don't need that much power, and Inbox is really quite good at building the filter that I would have built. For the cases where it isn't, no problem, just go to the old UI and edit the filter. I haven't yet had to do that, though.

4. Mobile/web consistency. I'm actually surprised at how much impact this has, but it really does, at least for me. I do most of my e-mail in a web browser on a 24" monitor, rotated 90 degrees so I have more vertical space. When you have a lot of e-mail to deal with, the screen real estate is valuable. With the Gmail web and Android UIs, though, I found I never really used the mobile e-mail client much. It just didn't fit my normal e-mail workflow. Having nearly identical interfaces on all devices, however, means that I can and do manage a lot of my e-mail from my phone or tablet now. It just feels natural and seamless to move back and forth.

This, of course, is the fundamental point of Material Design. Interfaces should be consistent across different devices and screen sizes, and MD is carefully designed to make that work seamlessly. It works.

The bottom line: I'm a fan of Inbox. I get more done, faster, and I feel like I'm in better control of my e-mail than I have been for quite a while. My work e-mail, at least. We'll see how it works for my personal e-mail when Apps domains can start using it. I think it will be just as good there.

BTW, I have invites available. If you want one, give me your e-mail address.
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One of the most informative posts on SEO I've seen in a long time. Read it, learn from it. 
“The internet has become more competitive and it’s simply getting more difficult to rise above the rest. Forget about blaming changes to Google’s algorithm — there are just a lot more people creating great content and it’s just getting harder to get found. According to this data compiled by Qmee from PCMag data, there are over 800,000 websites launched every day and over 2,000,000 blog posts written [not to mention hours of video and tons of tweets] — and that’s in 2013 data!”
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+Tom Rolfson thanks for sharing...
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Proud way that Milwaukee shows respect and standing with France.
Replica going up in front of Milwaukee's City Hall.
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Vivent les cheeseheads!
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Attn: Green Bay Packer fans this might be the game of the year. Now you can win 10 tickets and more.... Good luck!

*Please remember the guy who told you about the contest...  I'd love to be there. 

#GreenBayPackers   #Thanksgiving   #PackersVsBears  
Enter to win 10 tickets to the Packers vs. Bears game at Lambeau Field on 11/26, in addition to a fully catered Thanksgiving tailgate spread, merchandise, and a $500 Pro Shop gift card!
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+Joshua Gabaldón Enter, win the package, send me the tix... I can drive.  :)
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Just a quick note of thanks and apologies as I haven't been able to reply to everyone for all the well-wishes.

The surgery went well, I've got a pretty zipper that runs the entire length of my neck and will need to wear a brace for 3 months. So... while you won't see me in any Hangouts - know that I'll be watching many of you expecting to see lots of great programs.

Thanks again for all the awesome and genuine wishes/offers to help and be well!
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Tom I am so happy you came out of surgery okay my friend.  Wishing you the best..
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Do you have an establishment that offers live entertainment?

Please consider adding this to your customer receipts. 
Best bar/ restaurant bill design ever? YES
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Hi stephen Dickson you add me
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Who still needs a +Inbox by Gmail invite? 

If you're already using it- what do you like least or most? 
Inbox by Gmail is a new app from the Gmail team. Inbox is an organized place to get things done and get back to what matters. Bundles keep emails organized. See the Highlights without opening emails. Plan or procrastinate with Snooze, and get things done with Reminders.
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Hi u add me
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