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Tom Nixon
Works at Alchemy
Attended University of Michigan
Lives in Grosse Pointe Woods, MI
307 followers|5,853 views
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Tom Nixon

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The summer of #Brandemonium  is coming, courtesy of Alchemy:
A celebration of "Brandemonium": super fans of brands who take brand loyalty to a whole new level of brand advocacy and become marketing assets for brands.
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Tom Nixon

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My contribution to the #brand  evolution discussion on Advertising Week:
Tom Nixon shared his thoughts with Advertising Week regarding brand evolution, branding and what made Apple a successful legacy brand.
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What is the cue-response-reward loop, and how can your brand create one to dominate a market? Define the ritual, and you define the market!
How toothpaste played a role in forming habits that transcended across generations as way to revolutionize American hygiene.
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Congrats to my friend +Jim Clor and Cast, on the launch of a hilarious new comedy website....
 
And we're live! Come laugh and chat with us...today and everyday!
LaughChat is a community of fun for those who owned a ViewMaster, played with GI Joe, or those who mastered the game Operation. Chat and laugh at funny pics and videos.
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Tom Nixon

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For #TBT, the minimalist ad that started it all!
What Made Men So Mad? An early episode of Mad Men shows a group of advertising executives mulling what appears to be the then-latest print ad from Volkswagen. Though never fully expressed (as I recall), the feeling in the eye of the beholder seemed to be, "What is this? Where's the message? Where is the features list?" And the concept Continue Reading
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Tom Nixon

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The extended cut of my recent Q&A with Advertising Week on brand evolution:
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If reinvention is a smart play for the omnipotent Disney brand, what are you afraid of?
Disney, like the world's most iconic brands, is constantly evolving and reinventing to remain category leaders. To change the outcomes, change the inputs.
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How do you make serious business out of a crazy fun event? Authentic engagement!...as did Bars Leaks and Rislone at the Houston Art Car Parade, with a little assist from the Alchemy team.
Check out the Alchemy team at the Houston Art Car Parade last weekend, sponsored by Bar's Leaks and Rislone.
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Thing beyond redemption to maximize customer affinity.
To engage and connect with consumers effectively, brands need to develop customer loyalty programs that embrace both digital and traditional strategies.
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Congrats to Brent, and to Alchemists everywhere...
Alchemy's Chief Branding Alchemists, Brent Eastman, has been named a "Marketing Savant" as a winner of The Best of MichBusiness Awards.
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Fear as a marketing tactic? How has "The Truth" changed, and what can #marketers learn from its evolution? 
The fight against smoking hasn't changed - the approach has. Throughout the years the "truth campaign" has fought to end smoking, will they finally succeed?
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People
In his circles
173 people
Have him in circles
307 people
O.W.MOESY Willibald Oskar Mösenbacher's profile photo
Ai YAMAKAWA's profile photo
matthew rappaport's profile photo
GLC SOCAP's profile photo
Hisyam Zawawi's profile photo
Leon Huntley's profile photo
Simon Michel's profile photo
Brian Ambrozy's profile photo
ĐỒ GỖ CAO CẤP's profile photo
Work
Occupation
Brand Strategist
Skills
brand strategy, market research, branding, marketing, social media marketing, content marketing, public relations
Employment
  • Alchemy
    Chief Marketing Alchemist, 2013 - present
    Chief Marketing Alchemist at brand strategy and market engagement firm Alchemy, conjuring one part magic and one part science to convert base marketing elements into gold.
  • LV8 Communications
    President, 2012 - 2013
  • Identity
    Public Relations, 1999 - 2012
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Grosse Pointe Woods, MI
Previously
Detroit
Story
Tagline
I'll never tell.
Introduction
Mr. Nixon is the former emperor of a small nation known then as Alabama. Since those times, much has changed, including recipes for Borscht. He once had a dream in which spiders were stealing his cabbage and selling it for hooch money, but awoke to learn merely that he was out of hooch (and cabbage, ironically...but had plenty of spiders). His interests include music, literature, politics, fine dining and yelling derisive comments at pigeons in the public square. Many frequent his blogs to learn of his travels through Nairobi, and gain much insight from his musings and scrib-notes, including the proper temperature at which to broil mini-muffins. For a "real-time" account as to the whereabouts of his undergarments, please return to this site frequently. Admission is free on Friday afternoons.
Education
  • University of Michigan
  • De LaSalle
Basic Information
Gender
Male