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Tom Nixon
353 followers -
I'll never tell.
I'll never tell.

353 followers
About
Tom's posts

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Why don't brands think like suitors courting a damsel?

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Surprise surprise! #Millennials  are NOT the most influential market demographic.

Who is may surprise you...

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It's not #advertising, it's not #contentmarketing, it's Branded Content, and big brands are doing it masterfully.

Can you?

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It's time to totally rethink your #advertising strategy, and how you target audiences.

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I joined your loyalty program, I did not sign up for spam.

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If you're a startup and haven't answered these 6 questions, your launch may be doomed to failure. 

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"The fact is, getting a consumer to part with their hard-earned money in exchange for your product or service requires a slow, steady and constant chipping-away against a natural and ingrained aversion that consumer has to parting with said dollar. It's not easy, and it's not instant."

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Point/counterpoint: When the "retro" angle becomes outdated and stale.

How to do it right...and where it goes wrong...

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Fart Friday? That's a new one to me...
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