Because it shows a pattern for Apple. Because it shows them to be just another company, maybe driven more by control and greed and the ability to distort reality. Because it means that their product is just another product in a line. The iPad 3 is just another product by a company that with all the factors I listed are not really worthy of this much attention. I think we used to watch these announcements because we had Steve Jobs to awe us, yet today these updates are pretty mundane. We know the make up of the item before it is released and we know how the competition moves.
My point is that these are just announcements that we shouldn't be spending so much time on because they are just another company trying to compete and they are not necessarily as benevolent as we might wish.
My other point is that they charge greatly for their hardware which is really in a catch up state, so we shouldn't be to surprised to see yet another iPhone 4S-type lackluster announcement.
Better graphics? No. Beter display? yes. Better multitasking? No. More RAM? Maybe, but probably not. Better store integration? Not likely, as what more could they do? Quad core CPU? OK, happening in all markets. Lower price? Not likely as that is a threat to their basic business model--they don't want price wars--they want to be able to keep their prices as high as possible for as long as possible--and that's pretty much the only reason for all the lawsuits--keeping prices high.