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Tom Megginson
348 followers -
Creative Director, Ad Blogger, Husband and Dad
Creative Director, Ad Blogger, Husband and Dad

348 followers
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My #SocialMarketing hero, +Neil Hopkins, points out the lesson many of us have learned the hard way: "Awareness is a pointless metric. Awareness is standing in the street shouting into a megaphone while tweeting about it."

http://www.wearecolab.co.uk/raising-awareness-is-pointless/

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Nonetheless, the dusty old ideas about family division of labour seem to work for the KFC brand, who claim a 40% jump in sales on Mother's Day.

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Ladies and Gentlemen:
Iggy Pop​, Commandeur de l'ordre de l'Art et des Lettres.

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I watch a lot of PSAs (and make quite a few myself), and I have to say that this one cut through my crusty old cynical social marketer carapace.

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Iggy Pop​ is 70 today. Rock on, Mr. Osterberg!

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"The man who attacked Parliament Hill called himself a Muslim, but he did not share my faith" 

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Good morning from The Only Band That Matters™

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Instead of killing four students and wounding nine, in this Coke ad in an alternative 1971, the Ohio National Guardsmen are stopped by a cold beverage. How would the friends and families of the dead and wounded students have felt about the trivialization of their tragedy?

That, I gather, is how many racialized people feel about this week's Pepsi ad in the context of Black Lives Matter.

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I’m not sure exactly what message the experience itself is trying to deliver: That men’s uncomfortable sexual attention is something women have to deal with at all times? Unfortunately, the laughs generated by the men’s reactions rely too much on homophobia.
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