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Tom Megginson
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Tom Megginson

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It's really weird seeing US brands saying "Happy Memorial Day." I can't imagine Canadian brands saying "Happy Remembrance Day."
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Tom Megginson

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And I mean that literally. It’s shaming and it’s shameful, really.
And I mean that literally. It’s shaming and it’s shameful, really. This campaign, by LatinWorks, Austin for “League Against Obesity” (Liga Contra la Obesidad y el Sobrepeso in Guatemala) shows heroes that boys traditionally dream of becoming. There’s a fighter pilot, a firefighter, and and astronaut. The punchline is that the heroes are obese.   I find this campaign problematic on …
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Perfect.
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"It's something that I've been mulling over in my mind for the past year. My periods personally are so crazy and painful. [They] eliminate my entire existence for a week."
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The "Trigger Warning" in the headline was a spoiler, but I really don't want to re-victimize anyone who has been brutalized by a partner.
(The "Trigger Warning" in the headline was a spoiler, but I really don't want to re-victimize anyone who has been brutalized by a partner.) Salon reports that the Cleveland Cavaliers, a National Basketball Association team, d...
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Tom Megginson

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The first thought that crossed my mind, when people started asking me about this new anti-FGM (Female Genital Mutilation) campaign by Ogilvy, UK, was “didn’t Amnesty do it first”?
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The “TW: VAW” in the title stands for “Trigger Warning: Violence Against Women.” It is there because I don’t want victims of violence to be re-traumatized by surprised by the “after” photos. It’s a courtesy. But bar patrons get no warning. Nor do Twitter followers of charities. Nor people walking past billboards.

Something to think about when using images of victims.
  People are talking about this new campaign by Ogilvy & Mather, Tokyo, for the Yaocho bar chain in Japan. But there’s another conversation we need to have about campaigns that address violence. It has become common practice to shock viewers with images of battered women. The general strategy is that violence is shocking, and by exposing it in unexpected ways we …
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Yeah, I think this concept needed some work.
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"Finally, a beer you can..."
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It's so awesome to be the agency for my homeland of Southeastern Ontario.
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Note: This is my own work, so I’m sharing it here simply as an example of a social marketing strategy. Feel free to critique it in the comments. (Reposted in edited form from our agency blog, Change Marketing.) Three years ago, we launched our first anti-harassment campaign for York Region Transit. (York Region  is part of the Greater Toronto Area in …
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In his circles
187 people
Have him in circles
350 people
suraj gupta's profile photo
mohamed elidrissi's profile photo
étapes:'s profile photo
John Crowley's profile photo
Bret Schnitzer's profile photo
dreamscapeparties's profile photo
Clifford Hicks's profile photo
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Work
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Creative Director
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  • Acart Communications
    Creative Director, 2002 - present
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Creative Director, Ad Blogger, Husband and Dad
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You can argue all you want about gas grilling vs. charcoal, wood smoke vs. pellets, rub vs. sauce, ribs vs. brisket. The great thing about Capital Appliance & BBQ is that they apparently have it all. For a charcoal head like me, there's a whole room where you can check out the different models of grillers and smokers. Many of these brands and models are things you'll never see in the big boxes or hardware stores. The focus here is on people who are serious about grilling, smoking, and low and slow cooking. Prices range from <$200 to literally thousands. This is one of the few places where you can experience true BBQ envy while checking out the more high-end and exotic models. Need to grill a whole pig? Cold smoke salmon? Feed an army? It's awesome just imagining what you could do with this stuff. One of the units looks like an old steam locomotive. Another is a large wooden cooking box, made famous by Chinese railway workers in Cuba. And then there's the legendary Big Green Egg. The service is really friendly, with people who love grilling as much as you do. Maybe even more. After all, they get to make amazing BBQ at work, in the demo kitchen in the back of the store. (It smells amazing, BTW.) Ask them about some of the neat accessories, too, like the rock salt tablet for grilling. I walked out of there with an upgrade to my simple Weber charcoal kettle. But they know I'll be back. Just visiting the store is an adventure in shopping for outdoor cooking fanatics.
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Public - 11 months ago
reviewed 11 months ago
1 review
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