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Tom Jepson
Attended Essex University
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Tom Jepson

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My article on Google's upcoming Mobile-Friendly algorithm update. Give it a read and let me know what you think :)
With the 21st April drawing ever closer, its time to understand Google's new mobile friendly algorithm and how this could affect your website's visibility.
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Tom Jepson

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Google has recently rolled out the Call Only Campaigns feature. Find out how will this could affect your PPC strategy.
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Tom Jepson

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The comment after that is quite interesting too.
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Tom Jepson

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I think a lot of people forget Bing powers now web search on Apple’s Siri, Kindle Fire, Amazon Fire Phone, Xbox, Twitter and others.

Bing will continue to struggle to extricate itself from Google's shadow, but it shouldn't be ignored.
Bing Ads is often overlooked when it comes to PPC but could there be a compelling argument for giving it a try? We argue the case in Bing's favour.
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#DigitalDigest is out! Check out the top digital marketing stories from last week: Apple, Vine for Kids, Football & more!
In today's #DigitalDigest we take a look at Apple's massive profits, Vine for Kids and of course the Super Bowl's costly ad space.
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Tom Jepson

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A guide to getting started with the Google Certified Shop programme
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Introducing dynamic structured snippets

When making purchases online, the more information people have, the better decisions they can make. That’s why last year Google introduced Structured Snippets as part of organic search, a feature that incorporates relevant snippets of information into organic search results [http://goo.gl/5ukSGk].

Today, we’re introducing dynamic structured snippets: additional text that automatically shows with your search ads, highlighting industry-specific, structured information about your products and services. Whether it’s a list of shoe brands or the number of nonstop flights to New York City, this automated extension gives your customers a better sense of what to expect on your website before they click on your ad.

Dynamic structured snippets, like seller ratings, add value to your ads while saving you time and simplifying campaign management. They show for retail, hotel, and flight searches, with additional verticals to follow later this year. While automated extensions typically boost the average performance of an ad and are also a factor in Ad Rank [http://goo.gl/jJDnvC], advertisers have the option to disable [http://goo.gl/iKLmuk]. You can learn more about how ad extensions can improve ad performance in our best practice guide Consider, Convince, Convert [http://goo.gl/bHTeBN].

For more information about dynamic structured snippets, see the AdWords Help Center [http://goo.gl/wEKSJ3].
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Tom Jepson

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I just published a quick tutorial on how to track mobile click-to-call events in Google Analytics. 
Find out how many people are calling you from your website with this tutorial - a simple guide to tracking mobile click-to-call events in Google Analytics.
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Google has released it's latest AdWords feature, Upgraded URLs. How will this affect the way PPC ads are created and managed?
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Want to know what Structured Data is all about? With the update from Google's Testing Tool I explain the different formats that you can use
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Great comparison and great advice! #contentmarketing  
Content Marketing Inspiration Comes In Many Shapes and Sizes, Including The Octagon and Welterweight, explains High Position Digital Designer, Gavin Hyam.
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Great post by +Chris Ainsworth  on  how to add social profiles to your knowledge graph listings. #seo  
Find out how to specify your social profiles for inclusion within Google’s Knowledge panel for branded and related search queries.
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SEO, Guitarist, Amatuer Photographer and General Web Enthusiast.
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Black Belt, Guitarist, Amatuer Photographer, Web Dev, SEO, Design
Education
  • Essex University
    Internet Computing, computer science, electronic systems engineering, 2002 - 2005
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Online Marketing
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In a relationship
Tom Jepson's +1's are the things they like, agree with, or want to recommend.
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