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"Brand Laddering" - new cartoon and post on emotional brands and ridiculous marketing positioning
Brand Laddering is one of the most common marketing tools. To drive growth and loyalty, marketers frequently work to elevate benefits of the brand from technical to functional to emotional. But there'...
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Phil Jones's profile photoJan Friman's profile photoAmith F's profile photoAnthony Loos's profile photo
 
another good one that makes me think, Tom, you often achieve to make people smiler and ponder ;)
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