Profile

Cover photo
Tom Edwards
Works at The Marketing Arm
Attended University of Oklahoma
Lives in Dallas, TX 75201
8,082 views
AboutPostsPhotosVideos

Stream

Tom Edwards

Shared publicly  - 
 
Going Beyond the App and Extending the #Applewatch experience with Actionable Notifications #POV http://blackfin360.com/2015/04/15/going-beyond-the-app-with-actionable-notifications/
One incredibly useful iOS feature has flown under the radar for most branded applications. With a recent flurry of adoption from brands such as Walgreens, actionable notifications are quickly gaini...
1
Add a comment...

Tom Edwards

Shared publicly  - 
 
My latest article, 2015 Will See the Rise of #DarkSocial just posted via @MediaPost Social Media Insider. http://bit.ly/1wpd0fa #POV #smm
1
Add a comment...

Tom Edwards

Shared publicly  - 
 
Latest look at integrations between brands & gaming. Examples of Advergaming & Edutainment & industry comments http://bit.ly/1zVJbbZ #pov
Two of my passions are gaming and marketing. Whenever I have the opportunity for the two to intersect I am overjoyed. Previously, I have written on the topic of advergaming (imedia) and brand integ...
1
Add a comment...

Tom Edwards

Shared publicly  - 
 
The Apple Watch Giveaway - Impress Your Friends & Confuse Your Parents With The Hottest Wearable Of The Decade: The Apple Watch
1
Add a comment...

Tom Edwards

Shared publicly  - 
 
Followers are only a small piece when it comes to the value that @Pinterest can drive for content discovery. http://bit.ly/1pWpeK5 #sm #pov
Acquisition of fans, followers and likes was a staple of the early days of social marketing. The issue is that many organizations still map success to their follower count vs. focusing on the real ...
1
Add a comment...
 
Excited about @DestinyTheGame release tonight. Took a look at the 500M marketing $$$ leading to release http://bit.ly/1lO7SCI  #Destiny #POV
Since the day Destiny hints were given in HALO 3: ODST years ago (didn't understand at the time but was intrigued) and sprinkled throughout Bungie presentations to the first public leaks in late 20...
1
Add a comment...
 
POV & Recap of VR experiences at #SXSW2015 Virtual Reality A Reality At SXSW 2015 #SXSW #virtualreality #OculusRift

http://blackfin360.com/2015/03/17/virtual-reality-a-reality-at-sxsw-2015/
Another year, another SXSW Interactive is in the books. Each year I look to get inspired, reconnect with publishers and 3rd party partners and look for new or incremental innovation that can add va...
1
Add a comment...
 
Today my article Why Your Brand Will Love Snapchat in 2015 is the lead story for @iMediaTweet http://bit.ly/14XzTko  5 reasons to consider
February 22-25, 2015. Amelia Island, Florida This February, join senior level brand marketers and today's hottest solution providers for a three-day foray into the mind of today's consumer. Request your invitation today. Summit Info · iMedia Commerce Summit 2015. April 12-14, 2015 ...
1
Add a comment...

Tom Edwards

Shared publicly  - 
 
Was interviewed by @iMediaTweet about trends in 2015. The interview discusses data, content & channels http://bit.ly/1GWgQT1 #smm #pov
I was recently asked by the iMedia team to provide my thoughts on 2015. Here is a part of the interview covering the topic of content, channels and data. Follow Tom Edwards @BlackFin360
1
Add a comment...

Tom Edwards

Shared publicly  - 
 
Today is the last day to vote @iMediaTweet Agency Awards. I am a finalist & would greatly appreciate your support. http://bit.ly/1x29Zpz
1
Add a comment...
 
Apple had a big day but Samsung had some shrewd moves of their own. See all of the back and forth action http://bit.ly/Yx26v2 #socialmedia
Yesterday, all eyes & multiple hashtags were set on Cupertino, California for Apple's seismic announcements. I will admit that I am an Apple apologist and almost all of my hardware has the icon...
1
Add a comment...
 
Was recently asked by @MobileMktrDaily to provide commentary about the selfie... fad or here to stay. http://bit.ly/1oZuICi  #socialmedia
1
Add a comment...
Story
Tagline
SVP, Digital Strategy @ The Marketing Arm
Introduction
SVP, Digital Strategy @TheMarketingArm (NYSE: OMC) | Principal @ BlackFin360, Dad of 3. Post about Social/Digital/Mobile Marketing, Emerging Tech & Innovation
Bragging rights
Former mascot for the University of Oklahoma
Education
  • University of Oklahoma
    1994 - 1999
Basic Information
Gender
Male
Work
Occupation
Digital Strategy
Skills
Digital Marketing, Digital Strategy, Strategic Partnerships, Social Media, Strategy, Marketing Strategy, Social Media Marketing, Integrated Marketing, Social Networking, Mobile Marketing, Interactive Marketing, Digital Media, Start-Ups, Facebook, CRM, Mobile Devices, Innovation, Viral Marketing, User Experience, Content Strategy
Employment
  • The Marketing Arm
    SVP, Digital Strategy & Innovation, 2011 - present
    As Vice President of Digital Strategy for The Marketing Arm (NYSE: OMC), I oversee, create, and execute digital strategy and programs for the agency’s clients. 4 areas of responsibility within this role including: * Lead digital, social and emerging media strategy for the Centralized Agency Resources (CAR) division of The Marketing Arm, servicing all business units * Social strategy and lead the creative/concepting team for TMAs social agency, Fanscape * Lead strategist/architect of TMAs embedded crowdsourcing practice with 2 platforms developed & launched, Flockstar & Crowdsworth * Provide industry POV's, speak & represent TMA digitally for media outlets & industry conferences * Current clients include: Bacardi Limited (Dewar's) Mars (Snickers), GameStop, AT&T, Hilton Worldwide, Frito-Lay, State Farm, American Airlines
  • Red Urban
    SVP, Digital Strategy & Emerging Technology, 2010 - 2011
    Red Urban is a progressive Omnicom (DDB) digital agency providing captivating digital solutions from conception through execution. * Partner with client brands & agency partners to define integrated & measurable digital/social/mobile strategies * Responsible for building social media practice within The Component Group (Omnicom) including creation of the Red Urban Digital Value Index * Provide insight & recommendations on how to leverage emerging technology (Mobile, Augmented Reality, 3D, Proximity Solutions, etc.) to drive specific results tied to acquisition, engagement & advocacy * Focused on extending digital into retail as well as enabling commerce & mobile loyalty * Responsible for Social Analytics service offering & analysis * Provide POV on emerging technologies & trends * Lead Social Audit & Strategy sessions focused on planning, application, strategy, integration & measurement * Responsible for media strategy, management & optimization via social channels * Extensive experience defining & deploying integrated domestic & international social media programs across multiple consumer social channels including: Facebook, (Custom Apps/Tabs, Promotions, commerce), YouTube (Custom & Integrated Channels) Twitter (Promotions, Tweet Chats), USTREAM.TV (Live Stream & Integration), Xbox Live (Cross Promotion, Avatars), Gaia Online, MySpace, etc... as well as 100's of Fortune 1000 deployments of Branded Social solutions from full-scale on-premise or cloud based communities (Forums, Blogs, Groups, Wiki's, etc..) as well as mobile web & apps as well as hyper-local proximity solutions in support of integrated campaigns * Experience identifying & activating blogger networks * Clients Included Volkswagen, Hasbro (Nerf, Playskool), Electronic Arts (EA Sports), Dr. Pepper/Snapple Group (Hawaiian Punch, Let's Play, Venom) Neiman Marcus and Topps
  • Neighborhood America
    Chief Marketing Officer, 2009 - 2010
    INgage Networks f/k/a Neighborhood America is a Social Media SaaS provider focused on comprehensive social solutions * Marketing Efforts led to growth during an economic downturn * Efforts opened new market segments while gaining significant traction with industry analysts and capturing market share from competitors * Analyst outreach program resulted in inclusion in many industry reports as well as delivering the first reference in Gartner's Magic Quadrant * Led creation of customer acquisition strategy including implementation of lead qualification methodology * Redefined digital strategy including the creation of a digital marketing department * Rebranded a 10 yr old company within a 6 week time period with internal resources to better prepare for global expansion * Created GTM strategies targeting specific vertical market segments (Finance, CPG, Healthcare) * Executed step function SEO & SMO improvements and drove value definition and MBO's to secure adequate budget * Efforts led to record increases in traffic, unique views and true visibility into logo account visits * Developed comprehensive GTM strategy aligning with Microsoft outlining joint international expansion * Incorporated market research and customer strategy focus to drive optimal value position with prospective customers as well as led strategic planning sessions with Fortune 25 organizations * Drove elements of product innovation including market position, GTM strategies and product enhancements Formerly the CMO & VP, Sales. Sales responsibilities included: * Direct Sales ownership including development of sales methodology and GTM strategy for a geographically distributed sales force targeting enterprise and public sector accounts. * Channel/Alliance - Own the programmatic build-out of our channel sales strategy including strategic and programmatic direct partner interaction and enablement.
  • Telligent Systems
    VP, Sales & Marketing, 2005 - 2009
    Telligent is a recognized leader in the enterprise social collaboration space that provides social software & analytics. During my tenure revenue grew 7x with a 600% increase against revenue generated prior to my arrival. Results led to a $20 Million investment from Intel Capital. http://bit.ly/r4ixQ Responsible for the sales & marketing as well as client engagement strategy, planning and execution of the various Product, Services and Advertising Sales business units of Telligent Systems. Led interactive/social strategy engagements with our Enterprise client base. Sales Responsibilities: * Built the team from 1 inside rep to a highly functioning Domestic & International sales force that consistenly exceeded quota * Drove profitability and revenue with consistent QoQ growth * Implemented sales standards & forecasting methodology * Defined client engagement standards & sales workflow * Engaged directly with clients & led interactive strategy sessions with a number of Fortune 1000 organizations * Focused on the development of strategic anchor accounts to drive high volumes of aggregate revenue Channel Responsibilities: * Instrumental in growing strategic partnership with Microsoft including Managed Partner Status & alignment with various industry specific sales organizations including: High Tech Manufacturing, Consumer Packaged Goods, Automotive, Health Care & Chemical. Marketing Responsibilities: * Defined Telligent, CodeSmith, SixFires GTM strategy for the various products & services * Team efforts drove awareness to a co-leadership position in the Q1 2009 Forrester Wave Report for Social Solutions * Owned Lead Generation & Brand Standards driving record lead throughput which directly contributed to bottom-line revenue * Defined PR strategy for online & offline outreach, case studies, press releases, analyst relations & media tours * Conducted competitive, target market & positioning analysis for the various product offerings
  • Smooth Fusion
    Founder/VP, Sales & Marketing, 2001 - 2005
    Co-Founder & Partner in the creation of Smooth Fusion, Inc. Smooth Fusion specializes in web/mobile/social application development in support of agency (WPP, Interpublic, Omnicom) & client (Microsoft) initiatives. * Defined strategy for corporate marketing initiatives (Products & Services) * Defined Account Management process, strategy, and execution * Responsible for build-out and oversight of the northwest region including staffing and business development * Managed channel partner and supply chain relationships (E-commerce) * Managed strategic accounts (Microsoft) and relationships (Agencies - Y&R, Wunderman, DDB Direct) * Contributed directly to Microsoft Preferred Vendor Status * Founder/Partner in the formation of Smooth Fusion, Inc.
  • Full Moon Interactive
    Director, Professional Services, 2000 - 2001
    Fullmoon Interactive was a full service interactive agency and part of the eMarketplace network of internet properties. Clients included AOL, Dell, Citigroup, Gillette & American Express. * Managed the professional services of the Texas division of Full Moon Interactive * Defined strategic direction for professional service teams including analysis of utilization, and profitability * Built and maintained strategic teams to achieve organizational objectives
  • US Army Reserve
    E-5 Sergeant, 1992 - 2000
    Served as a 91B Combat Medic. Highlights included: * Graduating jump school (Ft. Benning) * Army Commendation Medal * 2 Army Achievement Medals * Primary Leadership Development Training * Battalion Soldier of the Year in 1994.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Dallas, TX 75201
Links
Contributor to