The Marketing Arm
EVP, Digital Strategy & Innovation, 2011 - 2015
As Vice President of Digital Strategy for The Marketing Arm (NYSE: OMC), I oversee, create, and execute digital strategy and programs for the agency’s clients.4 areas of responsibility within this role including: * Lead digital, social and emerging media strategy for the Centralized Agency Resources (CAR) division of The Marketing Arm, servicing all business units* Social strategy and lead the creative/concepting team for TMAs social agency, Fanscape* Lead strategist/architect of TMAs embedded crowdsourcing practice with 2 platforms developed & launched, Flockstar & Crowdsworth* Provide industry POV's, speak & represent TMA digitally for media outlets & industry conferences* Current clients include: Bacardi Limited (Dewar's) Mars (Snickers), GameStop, AT&T, Hilton Worldwide, Frito-Lay, State Farm, American Airlines
SVP, Digital Strategy & Emerging Technology, 2010 - 2011
Red Urban is a progressive Omnicom (DDB) digital agency providing captivating digital solutions from conception through execution. * Partner with client brands & agency partners to define integrated & measurable digital/social/mobile strategies* Responsible for building social media practice within The Component Group (Omnicom) including creation of the Red Urban Digital Value Index* Provide insight & recommendations on how to leverage emerging technology (Mobile, Augmented Reality, 3D, Proximity Solutions, etc.) to drive specific results tied to acquisition, engagement & advocacy* Focused on extending digital into retail as well as enabling commerce & mobile loyalty* Responsible for Social Analytics service offering & analysis* Provide POV on emerging technologies & trends * Lead Social Audit & Strategy sessions focused on planning, application, strategy, integration & measurement* Responsible for media strategy, management & optimization via social channels* Extensive experience defining & deploying integrated domestic & international social media programs across multiple consumer social channels including: Facebook, (Custom Apps/Tabs, Promotions, commerce), YouTube (Custom & Integrated Channels) Twitter (Promotions, Tweet Chats), USTREAM.TV (Live Stream & Integration), Xbox Live (Cross Promotion, Avatars), Gaia Online, MySpace, etc... as well as 100's of Fortune 1000 deployments of Branded Social solutions from full-scale on-premise or cloud based communities (Forums, Blogs, Groups, Wiki's, etc..) as well as mobile web & apps as well as hyper-local proximity solutions in support of integrated campaigns * Experience identifying & activating blogger networks * Clients Included Volkswagen, Hasbro (Nerf, Playskool), Electronic Arts (EA Sports), Dr. Pepper/Snapple Group (Hawaiian Punch, Let's Play, Venom) Neiman Marcus and Topps
Chief Marketing Officer, 2009 - 2010
INgage Networks f/k/a Neighborhood America is a Social Media SaaS provider focused on comprehensive social solutions * Marketing Efforts led to growth during an economic downturn* Efforts opened new market segments while gaining significant traction with industry analysts and capturing market share from competitors* Analyst outreach program resulted in inclusion in many industry reports as well as delivering the first reference in Gartner's Magic Quadrant * Led creation of customer acquisition strategy including implementation of lead qualification methodology* Redefined digital strategy including the creation of a digital marketing department* Rebranded a 10 yr old company within a 6 week time period with internal resources to better prepare for global expansion* Created GTM strategies targeting specific vertical market segments (Finance, CPG, Healthcare)* Executed step function SEO & SMO improvements and drove value definition and MBO's to secure adequate budget* Efforts led to record increases in traffic, unique views and true visibility into logo account visits* Developed comprehensive GTM strategy aligning with Microsoft outlining joint international expansion* Incorporated market research and customer strategy focus to drive optimal value position with prospective customers as well as led strategic planning sessions with Fortune 25 organizations* Drove elements of product innovation including market position, GTM strategies and product enhancementsFormerly the CMO & VP, Sales. Sales responsibilities included:* Direct Sales ownership including development of sales methodology and GTM strategy for a geographically distributed sales force targeting enterprise and public sector accounts.* Channel/Alliance - Own the programmatic build-out of our channel sales strategy including strategic and programmatic direct partner interaction and enablement.
VP, Sales & Marketing, 2005 - 2009
Telligent is a recognized leader in the enterprise social collaboration space that provides social software & analytics. During my tenure revenue grew 7x with a 600% increase against revenue generated prior to my arrival. Results led to a $20 Million investment from Intel Capital. http://bit.ly/r4ixQResponsible for the sales & marketing as well as client engagement strategy, planning and execution of the various Product, Services and Advertising Sales business units of Telligent Systems. Led interactive/social strategy engagements with our Enterprise client base. Sales Responsibilities:* Built the team from 1 inside rep to a highly functioning Domestic & International sales force that consistenly exceeded quota* Drove profitability and revenue with consistent QoQ growth * Implemented sales standards & forecasting methodology* Defined client engagement standards & sales workflow* Engaged directly with clients & led interactive strategy sessions with a number of Fortune 1000 organizations* Focused on the development of strategic anchor accounts to drive high volumes of aggregate revenueChannel Responsibilities: * Instrumental in growing strategic partnership with Microsoft including Managed Partner Status & alignment with various industry specific sales organizations including: High Tech Manufacturing, Consumer Packaged Goods, Automotive, Health Care & Chemical. Marketing Responsibilities:* Defined Telligent, CodeSmith, SixFires GTM strategy for the various products & services* Team efforts drove awareness to a co-leadership position in the Q1 2009 Forrester Wave Report for Social Solutions* Owned Lead Generation & Brand Standards driving record lead throughput which directly contributed to bottom-line revenue* Defined PR strategy for online & offline outreach, case studies, press releases, analyst relations & media tours* Conducted competitive, target market & positioning analysis for the various product offerings
Founder/VP, Sales & Marketing, 2001 - 2005
Co-Founder & Partner in the creation of Smooth Fusion, Inc. Smooth Fusion specializes in web/mobile/social application development in support of agency (WPP, Interpublic, Omnicom) & client (Microsoft) initiatives. * Defined strategy for corporate marketing initiatives (Products & Services)* Defined Account Management process, strategy, and execution* Responsible for build-out and oversight of the northwest region including staffing and business development* Managed channel partner and supply chain relationships (E-commerce)* Managed strategic accounts (Microsoft) and relationships (Agencies - Y&R, Wunderman, DDB Direct) * Contributed directly to Microsoft Preferred Vendor Status* Founder/Partner in the formation of Smooth Fusion, Inc.
Full Moon Interactive
Director, Professional Services, 2000 - 2001
Fullmoon Interactive was a full service interactive agency and part of the eMarketplace network of internet properties. Clients included AOL, Dell, Citigroup, Gillette & American Express. * Managed the professional services of the Texas division of Full Moon Interactive* Defined strategic direction for professional service teams including analysis of utilization, and profitability* Built and maintained strategic teams to achieve organizational objectives
US Army Reserve
E-5 Sergeant, 1992 - 2000
Served as a 91B Combat Medic. Highlights included:* Graduating jump school (Ft. Benning)* Army Commendation Medal* 2 Army Achievement Medals* Primary Leadership Development Training* Battalion Soldier of the Year in 1994.
Chief Digital Officer, 2015 - present
Epsilon is a global leader in data, marketing and technology enablement. As the Chief Digital Officer for Epsilon’s agency business, Tom is guiding Epsilon agency clients as a trusted advisor and digital navigator to meet the business needs of today while integrating innovative new technologies and partners to prepare for the next evolution of digital marketing. Tom also oversees digital thought leadership for Epsilon's agency business and regularly publishes original content and provides media commentary for publications such as: Mashable, Digiday, Adweek, iMedia, International Business Times, ClickZ, Momentology, and many more. Tom regularly speaks on behalf of Epsilon's agency business at industry events and conferences. Recent speaking engagements include: Social Media Week Chicago (Keynote), iMedia Breakthrough, Digital Hollywood, Mobile Marketing Summit during Adweek, Ad Age Data, and MediaPost IOT Tom also oversees digital strategy and programs for agency clients and will be focused on merging the art + science of Epsilon’s robust agency service offerings.