With the rise of digital, what will happen to salespeople? Only those that evolve will survive. How do you evolve ? In this blog post I explain the why, how and what on how to evolve as a sales organization.
The "how" of content marketing is usually what puzzles marketers the most. So many different ways to do things. In this detailled #longform blog post I explain how you can organize yourself for content... let me know what you think. #contentmarketing#organization#content
NEW BLOG POST: this time a step-by-step guide on a couple of things you need to do BEFORE you start with content marketing. The end-results is a roadmap towards content marketing excellence. I hope it's useful !
What are the absolute crucial steps you need to go through when building your content marketing strategy? Learn from these 8 steps that come from years of experience, numerous books and thousands of blog posts.
digital marketing strategy, change management, social business, content marketing, content strategy
HappiFish helps organizations to change, so they can become more relevant to their customers.
We do this by helping companies to change towards a culture of content, openness and authenticity, and by introducing new processes, skills and tools that empower the organization and its employees to be trusted by customers.
Founder of HappiFish. Going for meaningful marketing in todays digital, content and social media connected world.
My journey has taken me from understanding the real needs of customers, to being a product marketer all the way to where I am now: a modern marketer into digital marketing, content marketing, social media and marketing automation.
Funboarding. Trying to find time to learn kiteboarding...
Master in Engineering / Electronics
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