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Tom De Baere
221 followers -
Founder of HappiFish. Going for meaningful marketing in todays digital, content and social media connected world.
Founder of HappiFish. Going for meaningful marketing in todays digital, content and social media connected world.

221 followers
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What is the future of marketing? Not far away, but only 5 years from now. Not the future according to futurists and dreamers, but realistic: what can we expect with great likelihood?
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We are now at the dawn of the Fourth Digital Transformation. The disruption brought by digital is impacting existing business models like never before. And it is not likely to stabilize any time soon. The next wave of digital transformation is just around the corner…

In this blog post I want to cover the following subjects:
- the fading of classic interfaces and the rise of new customer touchpoints
- the new-middle-man platforms, introducing new middle-man functions
- how to build a platform strategy that embraces this change.
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Some CMO's have the feeling that they are becoming CIO's. That feeling is only to become stronger and stronger.

Why? That's what this blog post is about....
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Marketing leaders in B2B and B2C might see what is coming. But do they really see what is coming? That's what this blog is about...
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In the beginning of 2016 I look back at 2015, and share with you some of the best marketing ebooks that where published in 2015. Hope you enjoy this NEW BLOG POST. Thx!
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old year is gone, new year has come... In this blog post I share my view on how the big internet forces have been positioning themselves in 2015... Enjoy the read!
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A culture of content goes far beyond enabling and empowering content creators outside of marketing.

A culture of content is an organizational environment and attitude that embraces and evangelizes the importance of content marketing and internal knowledge-sharing across the entire enterprise.

A business that achieves an internal culture of content is one that inspires employees—not just those in marketing—to create content for both internal and external consumption. If brands want to succeed as publishers long-term, their commitment to storytelling has to start with their company’s culture.

The question is: how do you do that? In this blog post I want to take you through a number of steps that introduce a genuine culture of content.
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My new blog post on how to transform a marketing organization to embrace digital at the core. I hope you like it.... 
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My newest blog post. 42% of brands have not digital customer journey. They only updated digital touchpoints with new social and mobile technologies. 

What should it be? What is it? How do you get there? Some of the answers I hope to give in this blog post... I hope you like it.
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