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Tom De Baere
Works at HappiFish
Attended Master in Engineering / Electronics
Lives in Belgium
209 followers|97,167 views
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I’ve had the privilege to be part of multiple content marketing implementations in small companies, medium companies, and super-large companies.

But the basics always remain the same.

Today I want to share with you what those basics are.

Today, I want to share with you what really matters when developing your content marketing strategy.
What are the absolute crucial steps you need to go through when building your content marketing strategy? Learn from these 8 steps that come from years of experience, numerous books and thousands of blog posts.
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This is my rundown of what happened in 2014 when it comes to the digital marketing space.

Facebook Zero and similar happenings are forcing brands to change towards Relevance (yes, with a capital R) for their customers.

In this blog post I explain what is happening, why this is happening, and how brands can react.

Thanks for reading. Let me know what you think.

Warm regards,

Tom
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eerste blogje op Marketingfacts.nl...
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Wat er gebeurde in 2014 op het gebied van digitale marketing kun je het best vergelijken met de wet van Bernoulli. Die wet is heel eenvoudig te begrijpen: ga op een waterslang staan en draai dan de...
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Tom De Baere

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I'v did some digging around on how IBM, Dell and Adobe are organizing themselves to become a social business. This is what I learned...
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great report by +Altimeter Group, blog by +Lee Odden 
Content at scale is something many business leaders anticipate, but few know how to implement with any measure of quality. As companies come to appreciate the role of content as an essential bu...
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Content marketing in a multi-market, multi-product business can become very complicated.

In this blog post I offer some insight on how to solve that complexity, using pain based segmentation and simplification of your content marketing strategy.
Content marketing for a multi-market, multi-product business can become complicated. This post offers insight and examples on how to solve the complexity.
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NEW BLOG POST: this time a step-by-step guide on a couple of things you need to do BEFORE you start with content marketing. The end-results is a roadmap towards content marketing excellence. I hope it's useful !
Before you start with content marketing, you need to understand where your stand today. Here's a step-by-step guide to build your roadmap to content marketing excellence.
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What have I learned from 2 years publishing on Slideshare... a new blog post as of today.
A collection of best practices on Slideshare best practices + my personal experiences.
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What can small and medium business (SMB) learn from giants such as IBM, Adobe and Dell about becoming a social business?
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Sometimes you encounter brilliant, well researched, and extensive ebooks.

In this blog post I want to share some of the best ebooks I have found in 2014. Each and every piece is really useful, practical, visual, and something you want to save on your PC.

With the holiday period coming up, you might have some time to read some of them ;-).
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cool and glad you like it!
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HappiFish werft aan. Ken je iemand die in aanmerking zou komen? bedankt trouwens om deze vacature te delen #vacature #job
The digitalization and the evolution of purchasing behavior have put marketing organizations under pressure. Outbound, standardized, one shot campaigns on traditional media are no longer effective. Marketing approach and marketer’s skills must dramatically evolve to cope with the new challenges. In this challenging context we are looking for a Senior Inbound Marketing Manager that will lead and implement the inbound marketing project at one of th...
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People
Have him in circles
209 people
Jason Ho's profile photo
Armin Neumaier's profile photo
Gery Bilsen's profile photo
maikal kapo's profile photo
Dries Steyaert's profile photo
Chuck Kent's profile photo
IED Web Marketing's profile photo
Thomas Vackier's profile photo
Tim Smet's profile photo
Work
Occupation
Digital Marketer
Skills
digital marketing strategy, change management, social business, content marketing, content strategy
Employment
  • HappiFish
    Owner/Founder, present
    HappiFish helps organizations to change, so they can become more relevant to their customers. We do this by helping companies to change towards a culture of content, openness and authenticity, and by introducing new processes, skills and tools that empower the organization and its employees to be trusted by customers.
  • Newtec
    Director Marketing Communications, 2014
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Belgium
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Story
Tagline
Founder of HappiFish. Going for meaningful marketing in todays digital, content and social media connected world.
Introduction
My journey has taken me from understanding the real needs of customers, to being a product marketer all the way to where I am now: a modern marketer into digital marketing, content marketing, social media and marketing automation.
Bragging rights
Funboarding. Trying to find time to learn kiteboarding...
Education
  • Master in Engineering / Electronics
Basic Information
Gender
Male