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Tom De Baere
Works at HappiFish
Attended Master in Engineering / Electronics
Lives in Belgium
211 followers|97,993 views
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Tom De Baere

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With the rise of digital, what will happen to salespeople? Only those that evolve will survive. How do you evolve ? In this blog post I explain the why, how and what on how to evolve as a sales organization.
What are the new tasks salespeople will have to take on to evolve in the digital world?
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Tom De Baere

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The "how" of content marketing is usually what puzzles marketers the most. So many different ways to do things. In this detailled #longform  blog post I explain how you can organize yourself for content... let me know what you think. #contentmarketing   #organization   #content  
In this detailled blog post you learn how small, medium and large organization can organize for content marketing, and this for strategy, organization, people and processes.
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Content marketing in a multi-market, multi-product business can become very complicated.

In this blog post I offer some insight on how to solve that complexity, using pain based segmentation and simplification of your content marketing strategy.
Content marketing for a multi-market, multi-product business can become complicated. This post offers insight and examples on how to solve the complexity.
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NEW BLOG POST: this time a step-by-step guide on a couple of things you need to do BEFORE you start with content marketing. The end-results is a roadmap towards content marketing excellence. I hope it's useful !
Before you start with content marketing, you need to understand where your stand today. Here's a step-by-step guide to build your roadmap to content marketing excellence.
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Tom De Baere

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What have I learned from 2 years publishing on Slideshare... a new blog post as of today.
A collection of best practices on Slideshare best practices + my personal experiences.
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Tom De Baere

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What can small and medium business (SMB) learn from giants such as IBM, Adobe and Dell about becoming a social business?
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Tom De Baere

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For my new blog post, I dig into the world of e-commerce. In this step-by-step guide I hope to provide some insight how you can embed content marketing into your e-commerce strategy. 

Happy reading, and I hope you like it!
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Tom De Baere

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I’ve had the privilege to be part of multiple content marketing implementations in small companies, medium companies, and super-large companies.

But the basics always remain the same.

Today I want to share with you what those basics are.

Today, I want to share with you what really matters when developing your content marketing strategy.
What are the absolute crucial steps you need to go through when building your content marketing strategy? Learn from these 8 steps that come from years of experience, numerous books and thousands of blog posts.
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Tom De Baere

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This is my rundown of what happened in 2014 when it comes to the digital marketing space.

Facebook Zero and similar happenings are forcing brands to change towards Relevance (yes, with a capital R) for their customers.

In this blog post I explain what is happening, why this is happening, and how brands can react.

Thanks for reading. Let me know what you think.

Warm regards,

Tom
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Tom De Baere

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eerste blogje op Marketingfacts.nl...
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Wat er gebeurde in 2014 op het gebied van digitale marketing kun je het best vergelijken met de wet van Bernoulli. Die wet is heel eenvoudig te begrijpen: ga op een waterslang staan en draai dan de...
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Tom De Baere

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I'v did some digging around on how IBM, Dell and Adobe are organizing themselves to become a social business. This is what I learned...
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People
Have him in circles
211 people
Kristof Geilenkotten's profile photo
Jacques De Baere's profile photo
fiorenza mella's profile photo
Jacq Mabayoje's profile photo
Els De Jaegher's profile photo
maikal kapo's profile photo
Marketo's profile photo
Jan-Maarten Plomp's profile photo
Jeff Molander (Social Selling Tips)'s profile photo
Work
Occupation
Digital Marketer
Skills
digital marketing strategy, change management, social business, content marketing, content strategy
Employment
  • HappiFish
    Owner/Founder, present
    HappiFish helps organizations to change, so they can become more relevant to their customers. We do this by helping companies to change towards a culture of content, openness and authenticity, and by introducing new processes, skills and tools that empower the organization and its employees to be trusted by customers.
  • Newtec
    Director Marketing Communications, 2014
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Belgium
Links
Story
Tagline
Founder of HappiFish. Going for meaningful marketing in todays digital, content and social media connected world.
Introduction
My journey has taken me from understanding the real needs of customers, to being a product marketer all the way to where I am now: a modern marketer into digital marketing, content marketing, social media and marketing automation.
Bragging rights
Funboarding. Trying to find time to learn kiteboarding...
Education
  • Master in Engineering / Electronics
Basic Information
Gender
Male