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Tom De Baere
Works at HappiFish
Attended Master in Engineering / Electronics
Lives in Belgium
154 followers|68,438 views
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my thoughts on the future of Native Advertising in a new blog post...
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Honored to be on the same program as +Jay Baer   at the +i-SCOOP  Content Marketing Conference Antwerp 2014 in June 2014
Discover the speakers of the 2014 Content Marketing Conference in Antwerp, Belgium, organized by Fusion Marketing Experience.
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Looking forward to it +Tom De Baere  !
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Somehow I've been thinking a lot about advertising lately. You might have seen that in a couple of my shares or recent blog posts. 

Although I am absolutely not a fan of advertising, it still remains very much a part of our current world. 

Anyway, here's a little bit of my thoughts in a new blog post, influenced by futurist Gerd Leonhard.
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 My new blog post about the rise of Smart Content Marketing, in which marketing is changing from an art to a science... check it out and tell me what you think.
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my latest presentation Slideshare about how Content Marketing is transforming from an art to a science.... as presented during the recent #trendsnight  in Belgium.
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Have him in circles
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This has been one of my biggest challenges as a marketer. Why do I have so little contact with customers. Always occupied with marketing operations, and inward looking discussions.

Why don't we spend more time as marketers to listen to the needs of customers? 

I'll tell you: because we can't. 

Our job is to facilitate the listening. Here are some thoughts around that idea in a new blog post.
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Tom De Baere

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Now that's a great way to start the day ! +SlideShare 
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I like my pizza a little on the dark side.

#starwars #hansolo #darthvader and #pizza
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People
Have him in circles
154 people
Thomas Van den Elzen's profile photo
JP De Clerck's profile photo
Michel Hoetmer's profile photo
Jeff Molander's profile photo
Simon Costain's profile photo
Arleen Harry's profile photo
Robbert van den Heuvel's profile photo
Jennifer G. Hanford's profile photo
Koen Delvaux's profile photo
Work
Occupation
Marketer
Skills
digital marketing strategy, change management, social business, content marketing, content strategy
Employment
  • HappiFish
    Owner/Founder, present
    HappiFish helps organizations to change, so they can become more relevant to their customers. We do this by helping companies to change towards a culture of content, openness and authenticity, and by introducing new processes, skills and tools that empower the organization and its employees to be trusted by customers.
  • Newtec
    Director Marketing Communications, 2014
Places
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Currently
Belgium
Links
Story
Tagline
Founder of HappiFish. Going for meaningful marketing in todays digital, content and social media connected world.
Introduction
My journey has taken me from understanding the real needs of customers, to being a product marketer all the way to where I am now: a modern marketer into digital marketing, content marketing, social media and marketing automation.
Bragging rights
Funboarding. Trying to find time to learn kiteboarding...
Education
  • Master in Engineering / Electronics
Basic Information
Gender
Male