Profile

Cover photo
Tom Bowen
Worked at Web Site Optimizers
Attended Indiana University School of Business
Lives in Dallas, Texas
166 followers|23,475 views
AboutPostsPhotosVideosReviews

Stream

Tom Bowen

Landing Pages  - 
Fill your visitors with confidence in your site by using the 4 methods to build trust with Social Proof.
1
Add a comment...

Tom Bowen

Conversion Rate Optimization  - 
 
Does your store do a good job of looking trustworthy?  How can you utilize Social Proof to improve that?  Here's how!  http://www.websiteoptimizers.com/blog/4-methods-utilize-social-proof-build-trust-website/?utm_medium=social&utm_source=google+plus&utm_campaign=personal+tweets
Fill your visitors with confidence in your site by using the 4 methods to build trust with Social Proof.
1
Add a comment...

Tom Bowen

Questions  - 
 
I love the integration between AdWords and Google Analytics.  Unfortunately, there does not seem to be such a feature between Google Shopping and GA.  I believe that traffic coming from Google Shopping shows up in the Organic traffic, although I'm not certain of that.  Does anyone out there break out Google Shopping traffic in their Google Analytics, and if so, how do you do it?  The only way I can think of is to tag all the links in the Google Shopping feed so that they use Campaign Tracking parameters.  I've read some posts where people create filters based on certain other parameters that indicate the visit came from Shopping, but I'm concerned that those parameters might change (or already have).  Thoughts?
1
1
Владимир Рассанов's profile photo
Add a comment...

Tom Bowen

Email Marketing  - 
 
Serve it in 60: Father’s Day Promo - good short post from Monitate blog.
http://monetate.com/2014/05/serve-in-60-fathers-day-promo/
Think back to the last generic “25% off everything!” offer you’ve ignored in favor of a helpful, relevant customer experience. How to build better exper
1
Add a comment...

Tom Bowen

Design  - 
 
Interesting opinions on Responsive Web Design vs. Mobile-Optimized sites by experts including me! http://www.websitemagazine.com/content/blogs/posts/pages/the-great-design-debate-responsive-or-optimized.aspx
2
Add a comment...

Tom Bowen

Case Studies  - 
 
What do companies like +Nordstrom +Pottery Barn and +Office Depot, Inc. do well or poorly when it comes to their email registration process?  Many of examples!
1
Jesper Knutsson's profile photoTom Bowen's profile photo
2 comments
 
Thanks Jesper, it was a fun exercise compiling the information.
Add a comment...
Have him in circles
166 people
John Ekman's profile photo
Tenna Merchent's profile photo
Jason Lindwall's profile photo
Jennifer Van Zant's profile photo
Brenda Newsom's profile photo
Terry Burgess's profile photo
Azimuth Risk Solutions, LLC's profile photo
Jerry Sandell's profile photo
Healthy Az Kids's profile photo

Tom Bowen

Discussion  - 
Fill your visitors with confidence in your site by using the 4 methods to build trust with Social Proof.
1
Add a comment...

Tom Bowen

Questions  - 
 
Anyone know why in GA Ecommerce tracking, some of the transactions are recorded a day late (or even sometimes a day early)?  For example, I can look at my online ordering system and know that on the 29th, Order #950 was placed at 10 am, order #951 was placed at 1:00 pm, and order #952 was placed at 2:00 pm.  But in Google Analytics, looking only at the 29th, I only see orders #950 and #952.  But if I look at the 30th, there is order #951.

If it were just a time zone thing, I would think that orders before or after would be affected equally, but that's not the case here.

I've seen this numerous times for different clients over the years, and have never had a good explanation for it.  Any takers?
2
Add a comment...

Tom Bowen

Shared publicly  - 
 
Interesting opinions on Responsive Web Design vs. Mobile-Optimized sites by experts including me! http://www.websitemagazine.com/content/blogs/posts/pages/the-great-design-debate-responsive-or-optimized.aspx 
1
Add a comment...

Tom Bowen

Shared publicly  - 
 
Has this happened to you?  Don't give up on pay per click unless you've had a pro handle your campaign.  I know too many business that are profitable purely because of AdWords.
http://overit.com/blog/pay-per-click-tried-it-didnt-work
1
Add a comment...
People
Have him in circles
166 people
John Ekman's profile photo
Tenna Merchent's profile photo
Jason Lindwall's profile photo
Jennifer Van Zant's profile photo
Brenda Newsom's profile photo
Terry Burgess's profile photo
Azimuth Risk Solutions, LLC's profile photo
Jerry Sandell's profile photo
Healthy Az Kids's profile photo
Education
  • Indiana University School of Business
    Decision Sciences, 1982 - 1986
  • SMU Cox School of Business
    MBA, 1991 - 1994
Basic Information
Gender
Male
Looking for
Friends, Networking
Story
Tagline
President of Web Site Optimizers
Introduction
At Web Site Optimizers, we specialize in web site usability & conversion optimization, custom web solution development, and search engine optimization.
Bragging rights
I am the luckiest man in the world!
Work
Occupation
Internet Marketing Consulting
Employment
  • Web Site Optimizers
    President
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Dallas, Texas
Links
Contributor to
I come here often. It's one of my favorite sandwiches in Dallas. I'm surprised at the comments on service, because that has always been one of the things that I think separates this store--the service here has always been above and beyond what I'd expect at a sandwich shop. My kids also love the box of toys to play with while waiting for our food.
Public - 6 months ago
reviewed 6 months ago
My experience is very similar to some of the other reviewers here. I've been taking cars there for at least ten years, and it had always been pretty good. However, today I took my car their for an inspection and they were just plain rude. Extremely rude after I asked why they let someone go ahead of me (they were too busy socializing) to start my inspection. I had even gotten their a few minutes before they opened to help ensure that I'd not have to wait. Fortunately, I just took the car across the street and was finished before the other person. After that experience and reading these other reviews, I'm finished with this place.
• • •
Public - 9 months ago
reviewed 9 months ago
Two Sisters just amazed me. If there is a firm in Dallas that treats their customers as well as Two Sisters treated us, I would love to find it. The food was of course fabulous. But their thoughtfulness and care for us as customers exceeded pretty much any customer experience I have had in many years. When we called to postpone our party because my wife was in the hospital, they not only let us apply our deposit to a future party, they sent over a complimentary dinner to the house to help me feed the kids. They are amazing.
• • •
Public - a year ago
reviewed a year ago
4 reviews
Map
Map
Map
We chose a cast stone mantel from Old World when we recently built our new house. They came recommended by a local interior designer and my wife and I contacted them and got a catalog. We liked several models, and Tom at their office helped us through the pros & cons of a couple different ones, helping us get the one that worked best for our room and budget. My builder said they took great care in the shipping of the mantel. He was a little worried since they were not one of his normal vendors. We get a lot of compliments on our fireplace, partly because of the great mantel from Old Word Stoneworks.
• • •
Public - a year ago
reviewed a year ago