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Tokara Solutions
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Delivering Business Value from CRM & Marketing Automation Software
Delivering Business Value from CRM & Marketing Automation Software

6 followers
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To fulfill their roles as both IT leaders and company-wide change-makers, CIOs are seeing a role shift, moving away from their position as strictly IT guardians and data overseers toward leaders of the entire, enterprise-wide digital strategy, especially positioned with the skill sets and insider knowledge required to lead a dynamic cloud adoption strategy. At the helm of this transformation, the CIO is the linchpin for success—not only outlining the company’s digital roadmap, but also steering the wheel. http://tokarasolutions.com/2016/08/03/cios-not-hidden-secret-smarter-cloud-adoption

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CRM and marketing automation are emerging as key players in the small business space, heralded for their ability to make marketing simpler, more effective, and more streamlined across a variety of online channels. The capacity to leverage these tools is quickly becoming a market differentiator, turning technology integration from a “nice-to-have” feature into one indispensable for addressing the myriad challenges and opportunities the small business sector routinely encounters. Moving forward, leaders in this space will be ones who successfully navigate the emerging tech landscape to identify the tools designed specifically to help them stand out, and optimize this functionality to turn small business into big profits. http://tokarasolutions.com/2016/07/26/small-business-marketing-trends-crm-marketing-automation-shaping-landscape-2016-beyond-ts-site

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While there are concrete advantages to moving operations to the cloud—opportunities leveraged by some of the top brands around the world—there is also significant hesitation to pull software applications completely away from legacy data centers and onto a public cloud computing model. Making the move to a cloud-based infrastructure is an enterprise-wide decision that requires careful thought at multiple leadership levels—total cost of ownership, workflow disruption, infrastructure capacity, and other considerations should be top of mind when evaluating this model against on-site environments. Learn more: http://tokarasolutions.com/2016/07/20/clearing-air-current-projected-state-public-cloud-computing-adoption

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While it can be difficult to pinpoint the exact, total price of cloud-based and on-premise CRM solutions due to the inclusion of multiple “soft costs” that make an apples-to-apples comparison nearly impossible, there are major differences between the two operational environments that can help drive a more informed financial decision-making process. Today we're taking a look at some key factors to consider when researching and analyzing these figures, leading to a clearer picture of how much each solution will cost your company—and how much you will gain. http://tokarasolutions.com/2016/07/12/cloud-vs-premise-crm-look-costs-compare

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When evaluating the potential of any CRM scenario, multiple factors should be added in for an accurate, overall picture of how either cloud-based or on-premise CRM will affect a company’s short- and long-term operational objectives. Today we're taking a look at a few key business drivers that should be considered to help ensure the ultimate decision is one that will boost profits, performance—and probability of success: http://tokarasolutions.com/2016/07/05/cloud-vs-premise-crm-key-business-drivers-review-scenario

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In addition to analyzing the specific features of cloud-based or on-premise CRM solutions, companies should also carefully consider how each option fits into their current business model, and to what degree it can help them achieve future goals, optimize operations, and reduce extraneous expenses. By looking internally, companies can weigh the pros and cons of each alternative and use this data to direct—and drive–their final decision.
http://tokarasolutions.com/2016/06/29/cloud-vs-premise-crm-key-considerations-keep-mind-choosing-path

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When deciding between a cloud-based or on-premise CRM deployment, it’s helpful to start at the beginning with a “primer on the basics”—an overview of the top terms in this space—to help frame the discourse and provide a basic understanding against which a more complex analysis can be accomplished. To this end, let’s take a look at some key terms that define the cloud vs. on-premise CRM conversation: http://tokarasolutions.com/2016/06/22/cloud-vs-premise-crm-defining-basics-framing-discussion

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From retailers and bankers to manufacturers and utilities, managers around the world are seeking the answer to one common, yet multi-faceted question—how can we attract dedicated and enthusiastic clients, keep them hooked for life, and defer them away from our rivals? The answer lies in gaining a detailed look at each person your business serves, then leveraging this data to drive more targeted and influential loyalty and retention programs—an initiative made possible only through a proven CRM solution. Learn more: http://tokarasolutions.com/2016/05/17/crm-management-improving-customer-understanding-stronger-executive-insight
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