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Tokara Solutions
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Delivering Irresistible 1:1 Customer Journeys—at Scale
Delivering Irresistible 1:1 Customer Journeys—at Scale

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After years of what felt like incremental improvements in CRM and marketing automation tools, 2018 ushers in a new age of innovation for marketers, bringing technologies that sounded futuristic just a few years ago into the mainstream, making them accessible to companies of all sizes, and using them to drive innovation and disrupt their competition. http://ow.ly/WToS30ko7sF
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As digital marketing has matured, more players have emerged from more places, seeking broader audience bases and more fully filling screens of all sizes with things that—as recipients of marketing writ large—we generally wish we didn’t need to wade through en route to the communications that are actually important to us and our businesses. http://ow.ly/mb6c30ko7lm
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While news stories may still be focusing on what GDPR means for tech giants like Google and Facebook, there’s no question it also has serious implications for marketers (and companies) who simply use CRM and marketing automation tools—regardless of where they’re physically located. http://ow.ly/YRO530ko7c8
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To fulfill their roles as both IT leaders and company-wide change-makers, CIOs are seeing a role shift, moving away from their position as strictly IT guardians and data overseers toward leaders of the entire, enterprise-wide digital strategy, especially positioned with the skill sets and insider knowledge required to lead a dynamic cloud adoption strategy. At the helm of this transformation, the CIO is the linchpin for success—not only outlining the company’s digital roadmap, but also steering the wheel. http://tokarasolutions.com/2016/08/03/cios-not-hidden-secret-smarter-cloud-adoption
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CRM and marketing automation are emerging as key players in the small business space, heralded for their ability to make marketing simpler, more effective, and more streamlined across a variety of online channels. The capacity to leverage these tools is quickly becoming a market differentiator, turning technology integration from a “nice-to-have” feature into one indispensable for addressing the myriad challenges and opportunities the small business sector routinely encounters. Moving forward, leaders in this space will be ones who successfully navigate the emerging tech landscape to identify the tools designed specifically to help them stand out, and optimize this functionality to turn small business into big profits. http://tokarasolutions.com/2016/07/26/small-business-marketing-trends-crm-marketing-automation-shaping-landscape-2016-beyond-ts-site
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While there are concrete advantages to moving operations to the cloud—opportunities leveraged by some of the top brands around the world—there is also significant hesitation to pull software applications completely away from legacy data centers and onto a public cloud computing model. Making the move to a cloud-based infrastructure is an enterprise-wide decision that requires careful thought at multiple leadership levels—total cost of ownership, workflow disruption, infrastructure capacity, and other considerations should be top of mind when evaluating this model against on-site environments. Learn more: http://tokarasolutions.com/2016/07/20/clearing-air-current-projected-state-public-cloud-computing-adoption
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While it can be difficult to pinpoint the exact, total price of cloud-based and on-premise CRM solutions due to the inclusion of multiple “soft costs” that make an apples-to-apples comparison nearly impossible, there are major differences between the two operational environments that can help drive a more informed financial decision-making process. Today we're taking a look at some key factors to consider when researching and analyzing these figures, leading to a clearer picture of how much each solution will cost your company—and how much you will gain. http://tokarasolutions.com/2016/07/12/cloud-vs-premise-crm-look-costs-compare
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