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Tod Maffin

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Pinterest launches 3 new ad options: visitor retargeting, customer targeting & lookalike targeting. http://buff.ly/29Tv2XX
​Pinterest recently announced the ability to target ads based on information brands already have about their customers. Now, more than ever, targeting on Pinterest is critical to every marke
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Tod Maffin

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READ: A marketer's guide to live-stream video. http://buff.ly/2a6j9M3
Best practices for utilizing live video.
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NEW: Twitter is testing a feature showing users WHEN a specific account is more responsive. http://buff.ly/29BUcFA
Twitter is great for customer service. Despite this, it hasn't really done much to help users or businesses on its platform to get better at customer service.
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Social customer service—how messaging apps are changing the game.
When Joshua March built an app for the new Facebook Application Platform in 2007, “social customer service was not a phrase,” he says. But March, now CEO & Co-Founder of Conversocial, saw an early
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Snapchat is following Facebook's blueprints for ad sales.
Snapchat is rapidly building its ad sales team and ad technology infrastructure, and what’s emerging is a lot like the Facebook approach to an ad platform.
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The 10 Worst Social Media Marketing Decisions and What to Do Instead:
Have you seen any social media users make a mistake? Of course you have because we all do. Unfortunately, some of these mistakes can be quite damaging to your image, especially when they are easily av
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Millennial marketing—why chatbots are taking off: http://buff.ly/29PdHdZ
The growing popularity of messaging platforms, paired with rapid advances in A.I., is driving a new era of meaningful interaction with chabots. Just as browsers like Chrome and Firefox provide access to every web page, messaging platforms have begun to mirror that functionality to access branded conversational bots. A massive number of people -- 1.4 billion monthly users -- are now on messaging platforms and are spending an average of 23 minutes ...
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INTERESTING: Snapchat's building a new ad product that uses image recognition to make their content more relevant. http://buff.ly/2anRK7V
If I were to ask you which is the most exciting social network, what would you say? There’s a couple of ways you could take that, of course – what excites or interests you might not be the same for ot
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Our wishes have come true. http://buff.ly/29CEr4A
Buffer, a fan-favorite all-in-one social media app, can now be used to schedule Instagram posts ahead of time to make social easier on you.
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NEW: Twitter Is Testing A New Way To Feature Tweets http://buff.ly/29zJPT2
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5 Quick Wins for Your Digital Marketing Strategy
Have you considered what your business resolutions will be in 2016? Here are a few I’d recommend.
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Why your business should have a customer service handle on Twitter. http://buff.ly/29NmpfS
Do you ever go on a brand’s Twitter and see only customer service tweets? Do you have to scroll for ages before finding a positive reply or a tweet from their brand? It’s great that brands ar
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Introduction
Making the Digital World Human Again

Tod Maffin is one of North America’s leading digital marketing experts, specializing in viral and ROI-based campaigns for sectors from human resources to real estate to education.

Maffin, president of engageQ digital, is one of the country’s go-to commentators on the impact of accelerated technological change and innovation on the business and economic environment.

Maffin is recognized as a thought-leader in business innovation and strategy to trend-spotting and technological advancements. In January 1999, he launched MindfulEye, an artificial intelligence firm that developed the patented Lexant technology to perform syntactic analysis on public opinion comments posted on the Internet and aired in the media, thus providing a “mood monitor” of stocks. The launch of MindfulEye precipitated a meteoric rise in his popularity as a technology futurist.
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