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Todd McDonald
Works at New Brew Media
Attended Azusa Pacific University
Lives in Medford, OR
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Todd McDonald

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Do social signals impact rankings? The Definitive Guide for 2014. I review the history of social signals and review what their current impact is likely to be based on the information we have.

The guide includes referenced information from +Bill Slawski +Matt Cutts +Danny Sullivan +Barry Schwartz and more.

http://bit.ly/1x2zAB8   #seo #socialmedia
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Todd McDonald

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Javascript and mobile SEO
Depending on how a page uses javascript, some of the mobile seo basic best practices may not hold true. Example:
Sometimes responsive web design pages will need the Vary HTTP header (even though most guides may say they don't).
I stick with what Google says and this article outlines the Google defined javascript methods and their associated recommendations.
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Todd McDonald

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Just read the intro lines here but agree
 
Marketers Are Making This Too Difficult

Happy to see marketers recognizing the disconnect between the C-Suite (operations side) and the CMO. The ops folks are always wondering how they can cut costs; the marketing folks are always making the point that it takes money to make money.

In the end, marketers must realize we have to speak the operations-side folks' language, recognizing that what they really want to know is three things as it regards our campaigns:

* What worked?
* What didn't?
* What's next?
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http://bit.ly/1hCwMhb - In this post, I take a look at the essential things I believe a content strategist needs to know about SEO to help them build a framework and better work with/utilize an SEO. Would love feedback and suggestions on how to improve this piece of content.
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Todd McDonald

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Very interesting use of Google glass. This is the type of stuff people don't think about with the new wearable technologies that are coming out.
The project coordinator envisions an ambulance crew someday using the eyeglass technology to provide real-time video and audio from the field.
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Todd McDonald

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When we publicly launched Freebase back in 2007, we thought of it as a "Wikipedia for structured data." So it shouldn't be surprising that we've been closely watching the Wikimedia Foundation's project Wikidata[1] since it launched about two years ago. We believe strongly in a robust community-driven effort to collect and curate structured knowledge about the world, but we now think we can serve that goal best by supporting Wikidata -- they’re growing fast, have an active community, and are better-suited to lead an open collaborative knowledge base.

So we've decided to help transfer the data in Freebase to Wikidata, and in mid-2015 we’ll wind down the Freebase service as a standalone project. Freebase has also supported developer access to the data, so before we retire it, we’ll launch a new API for entity search powered by Google's Knowledge Graph.

Loading Freebase into Wikidata as-is wouldn't meet the Wikidata community's guidelines for citation and sourcing of facts -- while a significant portion of the facts in Freebase came from Wikipedia itself, those facts were attributed to Wikipedia and not the actual original non-Wikipedia sources. So we’ll be launching a tool for Wikidata community members to match Freebase assertions to potential citations from either Google Search or our Knowledge Vault[2], so these individual facts can then be properly loaded to Wikidata. 

We believe this is the best first step we can take toward becoming a constructive participant in the Wikidata community, but we’ll look to continually evolve our role to support the goal of a comprehensive open database of common knowledge that anyone can use.

Here are the important dates to know:

Before the end of March 2015
- We’ll launch a Wikidata import review tool
- We’ll announce a transition plan for the Freebase Search API & Suggest Widget to a Knowledge Graph-based solution

March 31, 2015
- Freebase as a service will become read-only
- The website will no longer accept edits 
- We’ll retire the MQL write API

June 30, 2015
- We’ll retire the Freebase website and APIs[3]
- The last Freebase data dump will remain available, but developers should check out the Wikidata dump[4]

The Knowledge Graph team at Google

[1] http://wikidata.org
[2] http://www.cs.cmu.edu/~nlao/publication/2014.kdd.pdf
[3] https://developers.google.com/freebase/v1/
[4] http://dumps.wikimedia.org/wikidatawiki/
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Todd McDonald

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In case you missed it, there's some interesting data on anchor text value, link value, mention value and everything else. Always a good read from +Moz #seo #linkbuilding  
 
Rand Fishkin: Google Ranking Factors 2014

Deck from +Rand Fishkin's +Search Marketing Expo (SMX) Munich keynote this morning. I like that he starts out with appropriate cautions about correlation studies, but still maintains their value. 

Also results of a new test showing that anchor text and the geo-source of links probably still matter.

Rand ends with his usual "crackpot" theories about what Google may be using for certain rankings, this time: brand results.

#seo   #moz   #randfishkin   #plusonly  
Rand Fishkin's presentation from the SMX Munich Ranking Factors session on correlations seen with higher Google rankings, testing of anchor text, and some hy...
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Todd McDonald

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Are shiny objects killing your marketing? http://bit.ly/1FPlDa5 #seo #marketing #business
New Brew Media is a digital marketing consultancy located in Medford, Oregon.
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Win Minds, Not Rankings. In this post I cover what I feel is a stronger strategic approach to digital marketing than breaking things out into channels. If you're a business owner, think first about the customer and how to build them as an advocate. That will help you in more ways than anyone can even say in organic search. #seo   #digitalmarketing  #digitalstrategy #contentmarketinghttp://www.newbrewmedia.com/22-win-minds-not-rankings
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http://www.newbrewmedia.com/31-interview-the-future-of-search-in-a-semantic-world-with-david-amerland-and-terry-ribb

Take a look inside semantic search and how it's changing the search landscape with search experts +David Amerland and +Terry Ribb. The world of search is quickly adjusting and it's only going to be more important to develop branding and win the consumers mind #seo   #semanticsearch   #branding  
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As a branding person, I depend on SEO experts for guiding online strategies.  Todd is an expert I learn from.  I recommend his blog at NewBrewMedia.com 
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Have him in circles
47 people
Adam Audette's profile photo
Tae Kim's profile photo
kojo attobrah's profile photo
Dave Coppedge's profile photo
Kyla Becker's profile photo
Andy Baker's profile photo
Ben Goodsell's profile photo
Ryan Westfall's profile photo
Ben Goodsell's profile photo
Education
  • Azusa Pacific University
    Business, 2003 - 2008
Basic Information
Gender
Male
Work
Occupation
Founder, New Brew Media
Skills
SEO, Digital Marketing, Social Media, Digital Strategy, Business Development
Employment
  • New Brew Media
    Owner, 2013 - present
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Medford, OR
Previously
Bend, OR
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Contributor to
Absolutely fantastic. Would standout in other more night-life established places such as Bend, Ashland, or even Portland. For now, they are the best place in Medford by far. Great food, nice staff and sensational unique drinks. Love the atmosphere. Truly one of the few places I go in Medford consistently.
Public - 7 months ago
reviewed 7 months ago
I rarely write reviews, but I felt that I needed to here. I was very disappointed in the service that I received while poking around for a ring for my wife. I stopped recently specifically because they've been advertising a large sale and thought I would see if they had a type of diamond that my wife is interested in. Originally, I was treated very politely by a younger staff member who was friendly, helpful, and courteous. However, at some point in the conversation an older woman took over and after explaining why I was there (because of the sale), and what I was looking for, I was told they didn't have anything but that she could order something. After passing along my information and the price range I was working (which is not too low based on other diamonds that are similar that I've seen) in, I was quickly shutdown and rudely told I would never be able to get anything like that. I was also told that even "bargain basement" diamonds of a different, less unique cut, were not available in that range. Sorry to say but the communication I received was an insulting enough experience for me to not bother with ever returning. It's perfectly fine if what you can offer is not in my price range, but there are certainly more tactful ways of handling the situation.
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Public - a year ago
reviewed a year ago
2 reviews
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