5 Brain Triggers To Drive Conversions On Your Website Or Landing Page http://mklnd.com/1tm112tOne tip: keep it simple
"As many tests have shown, there is consistently a higher click-through rate for calls-to-action on simpler websites and landing pages than pages with too much text or too many options off the bat. The reason for this is because most of us suffer from choice paralysis.
In a series of studies by Columbia University, participants were placed in various scenarios in which they were presented with a series of options. In each study, half the participants were given six options, and the other half were given 24-30 choices. The six-choice groups were not only more likely to make a choice (i.e. convert), but also reported being more satisfied with the choice they did go with."