#imho, Maria Stempinski is wasted on the Tampa Bay Times and needs her own internet empire. She says...
"How do you become an expert? Here are six tips that can put you on the road to "knowing what to pay attention to and what to ignore." They will also help you use your expertise for the common good.
...in their reminder about the proper 'order of things' in content marketing. I've been using this illustration for years, so I'm sure we all picked it up from some other reference but the article they reference from John Batelle is one of the best and most thoughtful pieces I've come across in a long time... #contentmarketing
One student told me, "I don't need any human connection places. I have 200 friends on my phone I take home with me every night. I can call, text, or message them on all my social media platforms. So you're shouting to the wrong generation." At the risk of being thought of as an old parent, I listened and tried to understand what the new way of communicating might be, and how we're transforming the culture of communication at an alarming rate. I heard the testimonies of people who claim their Skype, their FaceTime or Google Hangout chats were a valuable replacement for face to face in person interaction. And I wondered, "Am I just missing it here?" But each time I talked to a new group, it solidified the message. Most people walking through the hallways of their high school, dorm rooms, cubicles of their corporations, or even young adults in marriage relationships, sit in silence when I talk about the loneliness we all feel. It was almost like they agreed in their silence, but were unable to find a place to admit their relational deficiency.
"One pending question companies still have is “why people rate”? Are they willing to be part of a community? Do they want to reward a company or be aggressive after a bad experience? Should I be afraid of ratings? A research conducted by Keller Fay Research in 2007 among 1,300 reviewers has shown that 90 percent write reviews in order to help others make better buying decisions. More than 70 percent want to help companies improve the products they build and carry. 79 percent write reviews in order to reward a company. 87 percent of the reviews are generally positive in tone. This study results have been confirmed with a Bazaarvoice study specific to the UK and confirm the J-Curve established in 2006 saying that 80% of reviews are positive."
- Northeast Wisconsin Technical CollegeAdjunct Professor, 2010 - presentI develop and teach classes in the areas of Content Management, Content Marketing, Search Engine Marketing, Social Media and Analytics...
- Living BusinessOwner, 2005 - presentI develop websites and consult on internet marketing issues...
- Apple Inc.1996 - 1999I was the B2B Apple rep for the State of Wisconsin...
- University of Illinois at Urbana-ChampaignGerman, 1983 - 1983PhD. Program
- Illinois State UniversityGerman, 1981 - 1982Master of Arts Degree
- Illinois State UniversityGerman, 1976 - 1981Bachelors Degree
#SXSWi 2014 Recap: High on Hashtags... - Todd Lohenry
Jimmy Fallon’s riff on hashtags is fast becoming a social meme. In case you’ve been living under a rock, here it is… This week at SXSW, some
Farhana Dhalla; Invitation to Divorce is NOT Your Fault...
Looking for the divine in your divorce?
One of those days...................................
Steve Layman: Selling, leasing, developing, re-developing, and investing in real estate for more than thirty years. View my complete profile