First, Cotton Delo of Ad Age reported that a new study from Social@Ogilvy found that organic reach of content published on brand Facebook Pages is dropping quickly and steadily. Delo reports that the average reach of organic posts that brands publish on their Facebook Pages, which are not supported by any type of advertising investment, is half of what it was in October 2013 (down from 12.05% in October 2013 to just 6.15% in February 2014). Note that in 2012, Facebook stated publicly that average organic post reach was 16%. What’s causing the rapid decline? Speed and clutter could be the biggest factors according to the Social@Ogilvy report. News feeds move very quickly with a massive amount of content published by huge numbers of people. That means Facebook users can’t keep up with all of that content and non-ad-supported posts get lost. The report warns brand marketers to prepare for a time when organic reach on Facebook will be zero—a sentiment that Facebook supports. Delo shares a point made in a Facebook presentation given at last year’s fMC event in New York where Facebook warned brands to look at Page fans as, “a way to make paid advertising more effective, as opposed to a free distribution channel.”
#imho, Maria Stempinski is wasted on the Tampa Bay Times and needs her own internet empire. She says...
"How do you become an expert? Here are six tips that can put you on the road to "knowing what to pay attention to and what to ignore." They will also help you use your expertise for the common good.
One of the greatest benefits of social media marketing outside of SEO is the personal credibility it lends. Studies show that 92 percent of people trust a word-of-mouth recommendation from a friend… and internet users of today see no difference between a Facebook friend posting a recommendation and a friend in the grocery store telling them about a great product. And, since a Facebook post or comment has the potential to be seen by a much wider audience than a single interaction at the grocery store, the significance can become exponentially greater. This same string goes for other social media sites besides Facebook, such as Twitter, Instagram, Pinterest and Google+.
"One pending question companies still have is “why people rate”? Are they willing to be part of a community? Do they want to reward a company or be aggressive after a bad experience? Should I be afraid of ratings? A research conducted by Keller Fay Research in 2007 among 1,300 reviewers has shown that 90 percent write reviews in order to help others make better buying decisions. More than 70 percent want to help companies improve the products they build and carry. 79 percent write reviews in order to reward a company. 87 percent of the reviews are generally positive in tone. This study results have been confirmed with a Bazaarvoice study specific to the UK and confirm the J-Curve established in 2006 saying that 80% of reviews are positive."
- Northeast Wisconsin Technical CollegeAdjunct Professor, 2010 - presentI develop and teach classes in the areas of Content Management, Content Marketing, Search Engine Marketing, Social Media and Analytics...
- Living BusinessOwner, 2005 - presentI develop websites and consult on internet marketing issues...
- Apple Inc.1996 - 1999I was the B2B Apple rep for the State of Wisconsin...
- University of Illinois at Urbana-ChampaignGerman, 1983 - 1983PhD. Program
- Illinois State UniversityGerman, 1981 - 1982Master of Arts Degree
- Illinois State UniversityGerman, 1976 - 1981Bachelors Degree
#SXSWi 2014 Recap: High on Hashtags... - Todd Lohenry
Jimmy Fallon’s riff on hashtags is fast becoming a social meme. In case you’ve been living under a rock, here it is… This week at SXSW, some
Farhana Dhalla; Invitation to Divorce is NOT Your Fault...
Looking for the divine in your divorce?
One of those days...................................
Steve Layman: Selling, leasing, developing, re-developing, and investing in real estate for more than thirty years. View my complete profile