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Todd Lohenry
Worked at VITAL WorkLife
Attended University of Illinois at Urbana-Champaign
Lives in Algoma, WI
2,262 followers|1,194,079 views


To the man with a hammer, every problem is a nail

It was interesting to me to track the impact of the Forbes article announcing the death of Google+ last week. It made me think deeply about Google+, why I use it and why it's the perfect social network/tool for me...

Over the past 10 years, I have developed a #thoughtleadership  workflow that works well for me and the thinkers I coach. I call it the 'elevation workflow' because it helps with elevation in the serps. It consists of 9 different stages which you can see in the image.

This morning I came to the conclusion that if I could only use one tool for thought leadership, it would be Google+ as Plus covers all these activities in one place. Of course I could do more -- and I do -- but if I could only use one tool to find and share great information so that I get found, Google+ is that one tool for me. If this kind of thinking intrigues you, please watch this short screencast I put together on the topic and engage with me in the comments below -- I'm very interested in YOUR perspective on this type of thinking. Google+ is MY hammer. See

Oh, and should you find yourself in need of an internet mechanic to set up such a workflow for yourself, I'm happy to help you with that, too! #googleplus   #thoughtleadership   #seo  
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Email and Minimalism
I'm a big fan of minimalists like +Joshua Fields Millburn+Ryan Nicodemus and +Courtney Carver. Courtney recently posted a Q&A on email minimalizing strategies in which she touched on one of my favorites -- send less email -- although I have yet to find anyone who shares my favorite which is never give your email address to anyone from whom you do not wish to receive email. I know, duh! Right?
Earlier this week I posted a riff on 7 tips for higher productivity in Gmail and had not posted it yet so here is a link to both Courtney's Soundcloud file along with my screencast on Gmail productivity. In my experience, weekends can be a great time to learn a new hack that will serve you well in the following week. Maybe these tips will improve your quality of life! Have a great weekend...
#gmail #minimalism #lifehack #nb
I’m a big fan of Courtney Carver’s blog and recently, she posted on the topic of email in her Q&A. A follower asked: I am lost in my work emails. I always answer the urgent ones first. Email takes a lot of time to read and to process the emotions and the thinking that comes with …
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Finally! Some much needed love for PressThis -- one of the best features of WordPress imho... #nb #wordpress #curation
WordPress 4.2 “Powell” is here Named in honor of jazz pianist Bud Powell, version 4.2 of WordPress is available for download or update in your WordPress… - Dustin W. Stout - Google+
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Recommended TEDx Talk

If you're interested in #thoughtleadership, I highly recommend this TEDx Talk by +Dorie Clark, the author of Stand Out. It may just be the jumpstart you need to get going... #nb
This talk was given at a local TEDx event, produced independently of the TED Conferences. If you want to make an impact, it takes more than just smarts and h...
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Have you heard about Google's 'Let's put our cities on the map' campaign?
Last week I was lamenting to my friend +John Chvatal the plight of small business owners in my town who need to get found but don't have the wherewithall to do it. That very same day, he alerted me to a case study done by +Debi Davis et al about putting Eagle, CO on the map and she followed it up with an excellent Hangout on Air in which she, as well as other people involved in the program, talked about what it took to put a town on the map so that business owners could increase their chances of getting found in Google search.
Later this week, I'll be presenting this info to our chamber of commerce and looking for their collaboration in putting our town on the map but I'm prepared to move ahead without them if they don't get the vision. I'm very passionate about supporting the small business owners who serve us throughout the winter and I'd like to help them get more than their fair share of business while the summer sun is shining.
I'm in the process of developing a #searchengineoptimization workflow that can be triggered with a smartphone -- something all business owners seem to have these days even if they don't have or don't want a computer. Stay tuned for more details as I continue to deploy Google Plus Pages using the Google My Business program supported by great middleware like +Friends+Me and microsites like +Tumblr or full-blown +WordPress sites. #googlemybusiness #seo #seomarketing
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+Debi Davis I took my sampling from the town's chamber of commerce website and looked at every restaurant listed. There is so much work/opportunity in this.....
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This is happening NOW if you're someone who wants to put businesses or towns on the map! #nb  
The purpose of a case study is to explore and experiment on a focused area of interest in order to develop theories, gain insights, and formulate conclusions that can be useful in advancing a body of knowledge.

On November 8, 2014, the #EagleCO  Team* was formed for the purpose of learning how to introduce local businesses in a single town to Google Plus through the familiar territory of Google Maps.  That, at least was the starting point. 

This team of Google professionals – that’s what we’ve come to call ourselves as a result of this experience – has documented what we did and what we learned. The case study was published on April 15, 2015. (see link below)

+Mia Voss, known for her ability to get to the heart of the matter, will moderate a candid conversation with members of the team in a discussion about how the case study was conceived, the challenges encountered, the processes tested, the discoveries made, and plans for applying all of this going forward.

None of this could have been accomplished without the support and encouragement of our various Google Plus networks and relationships.  If you’re receiving an invitation to this event, it is because you have shown interest in this project at some point: you have viewed or commented on an episode of the #PYBShow  featuring the project, you have commented on or shared a G+ post about it, or you have followed the +EagleCO Vail2015 page that was created for the project.

We invite you to be part of this event by commenting, asking questions, or just cheering us on. This is, above all else, a celebration of a goal that has been achieved through collaboration and dedication that was all made possible by the fabulousness of Google Plus. (Yes, “fabulousness” is a real word!) 

*Team members:+Alexandra Riecke-Gonzales +Cherie Manifest +Debi Davis +Louisa Chan +Lucie Nolette +Marilyn Ritter +Mary Stovall +Nina Trankova +Peter Lunn +Rey Ley +Sanjiv Manifest +Sheila Hensley +Tim Sweeney +troy mc laughlin +Vin Brown 

Case study:
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+Debi Davis I don't know if you remember me, Debi, but we worked together with Ronnie Bincer on Kestrel at the EAA last summer. I'm grateful to +John Chvatal for sharing your work with me in time to participate. Our little resort town can benefit a lot from what you shared...
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Rethinking blogging using Google+ and Wordpress. #noblog   #seo   #getfound  
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Thanks +John Chvatal 
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No one speaks more impactfully than +Dike Drummond about the topic of #stress  and #burnout  for #physicians . More importantly, however, is that he's not just flogging the same tired prevalence studies -- he offers solutions and hope for health care providers...
Physician Burnout - the post that started it all at
I wrote this 3 years ago when all you could find on Google was prevalence studies. It has been #1 on Google for Physician Burnout ever since and just as relevant today.

Today there are no more prevalence studies on that search page and we have 6300 physician members in 63 countries around the world. So thankful ... and we are just getting started.
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Is Google+ Dead or Dying?

Great gratitude to +Mark Traphagen for sharing this! I love +Mike Elgan's rational 'defense' of the platform. A good discussion worth taking the time to view and consider...
This Week in Google on "Is Google+ Dead or Dying?" Fascinating and lively discussion starts at 40:54 by +Leo Laporte, +Mike Elgan, +Danny Sullivan and… - Mark Traphagen - Google+
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+Alex Schleber I do think the attempted measurement of using view counts is a pretty crude one. That test did show that there is not some huge groundswell of people who NEVER post publicly, and only post privately. However, I can't treat it as conclusive.

An important note I saw elsewhere, was that on Twitter when people who reply to tweets, that gets seen as a separate post. Not so on Google+.

So there remain difficulties in making an apples to apples comparison.

Nonetheless, I stand by my opinion that with G+ we have a network that is smaller than Twitter. How much smaller is hard to say.

On the other hand, I'd say that the conversations over here are much more in depth and valuable than those on Twitter.
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Helping small business owners get on the map
A little over a week ago, +John Chvatal made me aware of a case study done by +Debi Davis around putting a town and its small businesses literally and figuartively on the map so they could get found when visitors to the town are looking for entertainment alternatives.
Yesterday, the group of people who worked on the case study met via Hangout on Air and shared their insights. You can see a recording of that event below. I learned a lot from their insights and I plan to share them with our chamber of commerce as well as the small business owners in our town as I'm very passionate about helping small business owners get found in Google.
One of the things I've seen in my work is that many small business owners are busy and they don't have a lot of time to learn new technogies, therefore I've developed a workflow for the typical small business owner with a smartphone so that they take pictures, apply metadata and have their content flow to a Google Plus Page, a Facebook Page, a Twitter account and a Website automagically! I include a brief demonstration of the workflow in this video. I hope it stimulates some solution-oriented thinking for those who view it.
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+Nel Pa LOL. We have a 'chamber of commerce' that is supposed to help small business owners with these kind of ideas but they are not very progressive in their thinking. Here in the States If we wait for government to help, all the small business owners will soon be gone!
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Minor adjustments

I turned my desk 90 degrees this morning so I could enjoy this view of Lake Michigan from my computer and take 10 second 'vacations' between projects. I feel peace pouring over me already.

What minor adjustment could you make today that would make all the difference in your world. What are you waiting for?

#peace   #peaceofmind   #makethechange  
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I don't blame you for changing things up a bit.
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Nice pic...
Business Aviation News, Photograph of the week: Canary Wharf above the clouds, Top 6 luxury experiences in St Vincent and the Grenadines 
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In his circles
228 people
Have him in circles
2,262 people
Michael Brown's profile photo
Elaine Torres's profile photo
Scottish Tourer, Motorhome Hire Scotland's profile photo
上村幸雄's profile photo
Md. Forhadur Reza's profile photo
Netsonic's profile photo
emylle micaele silveira's profile photo
Muhammad Ijaz's profile photo
Costiuc Alexandru's profile photo
  • University of Illinois at Urbana-Champaign
    German, 1983 - 1983
    PhD. Program
  • Illinois State University
    German, 1981 - 1982
    Master of Arts Degree
  • Illinois State University
    German, 1976 - 1981
    Bachelors Degree
Basic Information
Marketing, Sales, Technology and Productivity for Search
This is the primary Google+ account for the only Todd Lohenry in the alpha quadrant. You found me! My focus is on marketing, sales, technology and productivity for search, thought leadership, and thought leaders [with a little mindfulness on the side]. Remember, aim high in hope and work.

You can find my blog at and you can reach be via email at
Director, Marketing and Technology
Content Management, Content Marketing, Search Engine Marketing, Social Media, Analytics, Lead Generation and Lead Management. WordPress, too!
  • VITAL WorkLife
    Director, Marketing & Technology, 2014 - 2015
  • The Elevation Company
    Owner, 2005 - 2014
    Developed websites and consulted on internet marketing issues including WordPress optimization, Search Engine Marketing and Social Engagement Optimization. Helped people get found on the internet!
  • Kestrel Aircraft
    Manager, Digital and Social Media, 2014 - 2014
    Kestrel Aircraft is the leader in single-engine turboprop innovation and I managed their website development, content marketing, social media, search engine optimization, search engine marketing and handled the internet plumbing.
  • Northeast Wisconsin Technical College
    Adjunct Professor, 2010 - 2014
    Developed and taught classes in the areas of Content Management, Content Marketing, Search Engine Marketing, Social Media and Analytics...
  • Apple Inc.
    Account Executive, 1996 - 1999
    B2B sales rep for the State of Wisconsin.
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Algoma, WI
Libertyville, IL - Wheaton, IL - Normal, IL - Hartford, CT - New York, NY - Chicago, IL - San Francisco, CA - Naperville, IL - Aurora, IL - Zagreb, Croatia - Champaign, IL
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Todd Lohenry's +1's are the things they like, agree with, or want to recommend.
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