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Todd Lohenry
Works at Todd Lohenry, LLC
Attended University of Illinois at Urbana-Champaign
Lives in Algoma, WI
2,557 followers|1,302,039 views
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Todd Lohenry

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I finally wrote that ebook!

Thanks to an excellent post by +James Scherer on +Mike Allton's blog, I finally have written the proverbial ebook that everyone in this space must have. I was challenges for quite some time by wanting to include screencasts in the ebook. James' article suggested using Google Sheets which allowed me to both include YouTube videos and to download it as a pdf solving a problem that I had tried to solve for years at no cost to me.

I'll tell you something similar to what I tell my wife. I tell her 'if only you'd lower your expectations, I could be the man of your dreams'. So, I could be the author of your dreams if you keep YOUR expectations low.

My intention was to create a sort of 'comic book' type guide to thought leadership. My passion in life and the reason why I'm here is to help thinkers get found on the internet by teaching them a 'lather, rinse, repeat' process for finding and sharing great information. Please let me know if you think I accomplished my objective or if I need to go back to the drawing board...

[btw, I highly recommend +James Scherer's well written article if you've been trying to get over that hump, too!]

#thoughtleader #thoughtleadership
Are you considering using ebooks to generate leads or increase your sector authority? They're fantastic resources, but are definitely a bit intimidating… - James Scherer - Google+
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lol...oh THAT big fat button :P I'm on it.
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All this time I was focusing on #thoughtleadership  when I should have been thinking about #reputation  and #reputationmanagement . Two sides of the same coin but one gets about 40x more search traffic. Thanks +GoogleTrends 
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If you want your blog to be found but you're not sure what #seo is or how to start this might be a useful primer. 
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Thank you for this update! I appreciate both the 'mark as read on scroll' and the native Android sharing -- excellent upgrades +Inoreader team!
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Yes ! A great feature "Mark as read on scroll".
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What is this insanity from +TIME

"Google Plus as a social network may be dead, but its widely acclaimed photo sharing service may soon have a second coming."

That's one hell of a lead in...
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+Peter Buyze I was referring to the 'google as a network may be dead' irresponsible journalism...
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Hey, +Mike Allton forgot to wish you a happy bday the other day! Thanks for all the great 'thinks' you add to Google Plus...
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Thank you! 
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*How do you build company/content strategy based on values?*

My good friend +Marjolein Hoekstra shared this excellent post from +Kevan Lee at +Buffer [which by the way is one of my favorite tools!]. He says...

"Rand’s slide deck on content marketing is one of our favorite content resources here at Buffer. His article about individual contributors has been hugely impactful for the way I view my role at Buffer. Moz’s blog posts on measuring social media success and sorting blog posts have had an incredible influence on the way we organize our marketing efforts."

Whether you're just getting started in #contentmarketing or you consider yourself an 'old hand' I believe you'll find value in this post...
Moz's Rand Fishkin shares his thoughts on how he manages to create consistently amazing content based on core values and beliefs
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Todd Lohenry

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Content marketing that converts...

I've been a fan of sales thought leader Sharon Drew Morgan for over a decade in part because of thought provoking content like this...

What you’re doing now only converts the low hanging fruit. It’s possible to enter earlier by offering valuable intelligence that will encourage curiosity; introduce, explain and target the full set of decision stages; and keep your name topmost in buyer’s minds. You’re currently taking the lazy route: throwing spaghetti on the wall hoping enough of it will stick. Do you want to write? Or enable real business opportunities?

_#sales #contentmarketing _
__
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+Cheryl Keyworth Glad you liked it, Cheryl. Are you familiar with Sharon Drew's work?
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Shared circles are gone...

Somehow this announcement escaped me but shared circles are gone. Makes it a pain to have to create circles for both pages and profiles. :-/
#Breaking Shared Circles on Google+: Deprecated +AyJay Schibig and +John R. Ellis have told us about the missing share buttons on the circles page. After… - Mike Allton - Google+
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What an excellent overview of the state of #seo  -- thanks, +Uberflip !
Once upon a time, SEO was easy for marketers to game. “Black Hat” tactics made it possible to surface less-than-useful content and web pages to the top of the search engine results page for specific search queries. Over the years, Google cracked down on these tactics to ensure a higher quality experience for searchers. In fact, looking at Semantic Search and Google Now, it’s clear that the search engine giant is focused on making it easier for pe...
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+Uberflip keep them coming!!!
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Statistics show that people who use keyboard shortcuts or 4 times more productive than their counterparts who don't. Thank you for providing such a robust set of keyboard shortcuts!
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great.!
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An annual 'rite of spring' returns to Algoma, WI despite the fog and damp weather... #algoma   #coolerbythelake  
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Which ones are yours mate?
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Todd's Collections
People
Have him in circles
2,557 people
Michael Jeffrey's profile photo
Bright, Shiny Objects!'s profile photo
Joseph Hinkle's profile photo
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Md. Forhadur Reza's profile photo
SonicCoach's profile photo
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Education
  • University of Illinois at Urbana-Champaign
    German, 1983 - 1983
    PhD. Program
  • Illinois State University
    German, 1981 - 1982
    Master of Arts Degree
  • Illinois State University
    German, 1976 - 1981
    Bachelors Degree
Basic Information
Gender
Male
Story
Tagline
Marketing, Sales, Technology and Productivity for those who are looking to 'Get Found'...
Introduction
This is the primary Google+ account for the only Todd Lohenry in the alpha quadrant. You found me! My focus is on marketing, sales, technology and productivity for search, thought leadership, and thought leaders [with a little mindfulness on the side]. Remember, aim high in hope and work.

You can find my blog at http://toddlohenry.com and you can reach be via email at toddlohenry@gmail.com.
Work
Occupation
Director, Marketing and Technology
Skills
Content Management, Content Marketing, Search Engine Marketing, Social Media, Analytics, Lead Generation and Lead Management. WordPress, too!
Employment
  • Todd Lohenry, LLC
    Owner, 2015 - present
    Internet Plumber
  • VITAL WorkLife
    Director, Marketing & Technology, 2014 - 2015
  • Owner, 2005 - 2014
    Developed websites and consulted on internet marketing issues including WordPress optimization, Search Engine Marketing and Social Engagement Optimization. Helped people get found on the internet!
  • Kestrel Aircraft
    Manager, Digital and Social Media, 2014 - 2014
    Kestrel Aircraft is the leader in single-engine turboprop innovation and I managed their website development, content marketing, social media, search engine optimization, search engine marketing and handled the internet plumbing.
  • Northeast Wisconsin Technical College
    Adjunct Professor, 2010 - 2014
    Developed and taught classes in the areas of Content Management, Content Marketing, Search Engine Marketing, Social Media and Analytics...
  • Apple Inc.
    Account Executive, 1996 - 1999
    B2B sales rep for the State of Wisconsin.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Algoma, WI
Previously
Libertyville, IL - Wheaton, IL - Normal, IL - Hartford, CT - New York, NY - Chicago, IL - San Francisco, CA - Naperville, IL - Aurora, IL - Zagreb, Croatia - Champaign, IL
Contact Information
Work
Phone
+19202651614
Email
Todd Lohenry's +1's are the things they like, agree with, or want to recommend.
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The best of Google, now for Work.

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Emotional Intelligence is ability to recognize emotion, understand it, and realize how emotion affect people.

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The world’s simplest tasks app with offline support, an elegant design, and no account required!

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Watch the Online Video Course Google+ for Business
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If you like disgusting bathrooms and poorly prepared fast food this is the place for you!
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