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Todd Defren
Works at SHIFT Communications
Attended Bard College
Lives in San Francisco, CA
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Todd Defren

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Your must-read today.
 
Here are 3 ways to break down silos between digital marketing and PR. What are the silos in your organization and what's stopping you from better collaboration?

Background: I polled my network of digital marketing and PR pros about the most pressing questions on the integration of marketing and public relations. Breaking down silos between marketing and PR was one of the top themes in the responses I received. Here are 3 ways to break down those silos for better performance with integrated marketing communications.  
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I men't background with sunrise. Nice
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Todd Defren

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Why & how PR pros screw up, following tragedies...
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Hey, kids, you can use Pinterest to influence Facebook!
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+LinkedIn, y u pissing me off?
Tell me if this scenario sounds familiar. You receive an email, which you view on your iPhone, inviting you to accept a colleague's LinkedIn invitation. Within the email, it says, “ACCEPT” or, “View i...
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A lot of people didn’t care for the Timeline layout when it first debuted on Facebook. But think about the thick rope of digital memory that you may be crafting for your own kids and grandkids, via your data-rich doings...
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What do you think of this vision? Come on over to the blog and let me know?

"Social Media automation might be fine for basic tasks, e.g., “Hey @ChickfilA, where can I get a chicken burger around here?” might get a geo-targeted and automated Siri-style response.  I can even see something like, “Hey @AAA, my tire blew out, come help” and getting a DM from AAA to confirm your location and assure you “help is on the way.”
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That's going to be tricky with NLP.   #sarcasm 
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It was time to re-imagine the Social Media Press Release.
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The most important blog post I've written in years. IMHO, of course.
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I thought it was pretty boss, too.
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So, this happened.
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how r u?
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"If only we could engineer the 'optimal tweet/pin/post' and unleash it on the interwebs at the 'scientifically-deduced perfect time' to make everybody love us, forever."
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"Somewhere along the way, the marketers at Nespresso and Angie's List sat around a conference room table and said..."
We have spoken in the past of Brand Journalism – the trend of mid–sized and (more often) large companies to hire journalists to cover their company's news, products, culture and industry. Many of ...
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In his circles
646 people
Have him in circles
10,023 people
Sokphanny Tith's profile photo
Ирина Бацева's profile photo
Karl Magnone's profile photo
CLEO PLUS SOAP BAR (BEAUTY SECRET)'s profile photo
Jose Lopez Arcos's profile photo
Paul Chehade's profile photo
Flivio D'Andrea's profile photo
John Coldwell's profile photo
Donna Lehman's profile photo
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Principal
Employment
  • SHIFT Communications
    Principal, present
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San Francisco, CA
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Principal at SHIFT Communications, Blogger at PR-Squared. Geek.
Introduction
Todd Defren: Principal at PR agency SHIFT Communications (Boston, SF & NYC), working with name-brand clients such as Virgin Mobile, Jim Beam Worldwide, Club Med, H&R Block, etc., and a host of cool tech start-ups.

Web: www.shiftcomm.com
Blog: www.pr-squared.com
Bragging rights
Creator of the first Social Media News Release (May 2006). This free template was subsequently downloaded +100,000 times and used by many FORTUNE 1000 companies. Co-founder and current Board Member of Social Media Club.
Education
  • Bard College
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