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Todd Defren
Works at SHIFT Communications
Attended Bard College
Lives in San Francisco, CA
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Todd Defren

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Your must-read today.
 
Here are 3 ways to break down silos between digital marketing and PR. What are the silos in your organization and what's stopping you from better collaboration?

Background: I polled my network of digital marketing and PR pros about the most pressing questions on the integration of marketing and public relations. Breaking down silos between marketing and PR was one of the top themes in the responses I received. Here are 3 ways to break down those silos for better performance with integrated marketing communications.  
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Todd Defren

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Why & how PR pros screw up, following tragedies...
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Hey, kids, you can use Pinterest to influence Facebook!
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+LinkedIn, y u pissing me off?
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A lot of people didn’t care for the Timeline layout when it first debuted on Facebook. But think about the thick rope of digital memory that you may be crafting for your own kids and grandkids, via your data-rich doings...
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Have him in circles
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Todd Defren

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It was time to re-imagine the Social Media Press Release.
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The most important blog post I've written in years. IMHO, of course.
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Lara K
 
I thought it was pretty boss, too.
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So, this happened.
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how r u?
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"If only we could engineer the 'optimal tweet/pin/post' and unleash it on the interwebs at the 'scientifically-deduced perfect time' to make everybody love us, forever."
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Have him in circles
8,326 people
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Principal
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  • SHIFT Communications
    Principal, present
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San Francisco, CA
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Principal at SHIFT Communications, Blogger at PR-Squared. Geek.
Introduction
Todd Defren: Principal at PR agency SHIFT Communications (Boston, SF & NYC), working with name-brand clients such as Virgin Mobile, Jim Beam Worldwide, Club Med, H&R Block, etc., and a host of cool tech start-ups.

Web: www.shiftcomm.com
Blog: www.pr-squared.com
Bragging rights
Creator of the first Social Media News Release (May 2006). This free template was subsequently downloaded +100,000 times and used by many FORTUNE 1000 companies. Co-founder and current Board Member of Social Media Club.
Education
  • Bard College
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