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Toby Elwin
Attended Central European University
Lives in Boston, MA
129 followers|29,582 views
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Toby Elwin

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The former #Apple CEO who ousted Steve Jobs for 10 years talked to us about life before and after Apple. http://bostinno.streetwise.co/2016/04/08/apples-steve-jobs-and-john-sculley-fight-over-ceo/
John Sculley has couple of claims to fame. He was the president of Pepsi and helped come up with the iconic Pepsi...
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Toby Elwin

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I walked into the conference room on the first day of work at one of my previous jobs and looked at a huge list of features on the whiteboard. There were maybe 20 in total, with a few scribbles on …
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Toby Elwin

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I am all for Black Friday and Cyber Monday, here is a +GoogleChrome extension that helps you shop wider - video intro helps http://www.getinvisiblehand.com/
Automatically get the lowest price on whatever you’re buying
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Rare:  1) project fails because of poor culture or 2) project fails because of poor project manager

Allen Ruddock: Project delivery problems stem from the lack of a change culture http://telw.in/1NCQ9u5 #pmot

Great post! +ARRApm 
Most organisations are still inherently resisitant to change. To enable projects to deliver their full benefits requires the adoption of a change culture
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Employees are personas with objectives.

With their views and motivation in mind, organization change has a new frame to communicate persona-based messages that meet WIIFM?

http://telw.in/1Rz1iep
Organization Development (OD) is an intentional effort to plan, guide, and manage change. An organization is a self-organizing community of people. An organization develops only when people, within the organization, are individually motivated to develop…
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Digital arts? Online game streamer? Sports fan? Combine video feed onto one screen.  How would you use? 

I just backed Skreens, lets every device stream at once with NO lag! on @Kickstarter http://kck.st/1iKYUpO 
Skreens is a new way to experience all of your entertainment where gaming, web, social, & TV all work together at once on one display.
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Project manager's lament: "stakeholders to the left of me sponsors to the right, here I am stuck ... ".

Get unstuck with a stakeholder template and plot an engagement strategy from current state to future champions.
Each project has unique stakeholders, influencers, and customers.  A fine line between each may exist, but all fall under the stakeholder umbrella.  It is critical to know as many project stakeholders as possible, and that…
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Toby Elwin

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Current +WordPress sites know images are huge, good: user experience, bad: load times. Best plugin for me: http://telw.in/22Y1oDS easy interface and great results.
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classic Cleese clarity
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What if every industry worked on spec? Watch people in other industries react to getting asked for free spec work http://telw.in/1OEm7aR time to break the inanity.
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Experts concerned about how much young people multitask http://telw.in/1Nt0RmL multitasking martyrdom fallacy at work too.  People can not multi-task.
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13 Ways Designers Screw Up Client Presentations http://buff.ly/1Vgcp1N >such a good post with lots of advice for any client review
…and one weird trick you won’t believe works every time.
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People
Have him in circles
129 people
Tres Roeder's profile photo
sean finlay's profile photo
Project Management Training Online's profile photo
Henny Portman's profile photo
TrafficSurf's profile photo
Francis Hooke's profile photo
Jack Calhoun's profile photo
Ashish Dhoke's profile photo
Digital Strategy Yoga's profile photo
Work
Occupation
Create and deliver organization strategies.
Skills
digital marketing, Agile project management, Scrum, training design, strategic planning, facilitation, change management
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Boston, MA
Previously
Hoboken, NJ - Budapest, Hungary - London, England - Washington, DC - Beijing, China - Guangzhou, China - Cambridge, MA
Story
Tagline
A is A
Introduction
Digital marketing strategy and social project management through community persona, user experience mapping, and culture by design.

Also enjoy music economics and world history.

See other Sacred Cow Tipping thoughts at www.TobyElwin.com
Bragging rights
Boy Scouts, Troop 4 - read about it.
Education
  • Central European University
    MBA - Marketing, 1999 - 2002
  • Case Western Reserve University
    MBA - International Finance, 2001 - 2002
Basic Information
Gender
Male
Relationship
Married
Toby Elwin's +1's are the things they like, agree with, or want to recommend.
Tag Assistant (by Google)
chrome.google.com

Tag Assistant helps to troubleshoot installation of various Google tags including Google Analytics, Google Tag Manager and more.

Google
plus.google.com

News and updates on Google's products, technology and more

Talent Management vs Talent Analytics: The Difference is More than Just ...
www.talentanalytics.com

Talent management and talent analytics are terms that have been used interchangeably. However, the difference is beyond semantics – it’s tie

5 Ways to Deal with Know-it-Alls - Leader's Beacon : Knowledge is Power
www.leadersbeacon.com

Their name says it all. They believe they have all the right answers and know what's best for everyone. The problem is deep down, they know

CommentLuv
plus.google.com

Reward your readers and increase traffic

Fast Start — How to Beat the Odds Judging Risk
www.tobyelwin.com

Blog post at Toby Elwin : Fast Start conversation: People overestimate their ability to judge risk. Both the upside potential as well as the

Grilled Whole Fish With Quinoa, Cucumber and Pistachio Salad
online.wsj.com

Satisfying and seasonal food in 30 minutes or less.

How Your Website's Crappy Usability Is Costing You Sales
www.biquitous.com

Focus on how users interact with your website to increase sales and conversions faster than ANY other traffic generating initiative.

Change management is dead — the rumor
www.tobyelwin.com

Blog post at Toby Elwin : OK, Information Technology, you win. You can have it. You've ruined it beyond recognition anyway. Only left me a s

Fast Start — What publishing learned from music piracy
www.tobyelwin.com

Blog post at Toby Elwin : Fast Start conversation: A 3-year decline in sales from $14.5 billion to $2 billion found the music industry band

Company social media strategy reflects organization culture — sales
www.tobyelwin.com

Blog post at Toby Elwin : Social media as a means to make a sale reduces every effort to a transaction. Is a sale considered a transaction o

Thesis Skins Roundup | The Best Places to Find a Great Thesis Skin
dbpmarketing.com

Thesis is great but it can be much better with a great skin. Find out about all the best resources for Thesis Skins.

Google Rolls Out Penguin Update - JasjotBainsJasjotBains
jasjotbains.com

Given here is the Google webspam update or the Penguin Update and how it affects webmasters,what type of links harm rankings and tips to avo

Monkees - Look out here comes Tomorrow
www.youtube.com

The Monkees - Look out here comes tomorrow This song can be ourchased from itunes at: www.apple.com

Pleasant Valley Sunday (Monkees) Drum cover
www.youtube.com

Drumming along to the classic Monkees tune. Words & Music (c)1967 Gerry Goffin & Carole King. All Rights Reserved.

Endless Wire
market.android.com

The Who retired following their 1982 farewell tour but like Frank Sinatra's frequent retreats from the stage, it was not a permanent goo

Thirty Years Of Maximum R&B
market.android.com

This four-CD collection does include all of the Who's big hits and the lion's share of their key album tracks. Previously unreleased

S.M.A.R.T.? No! SMART-Y PANTS!
myflexiblepencil.com

We've all been exposed to SMART objectives, usually in the context of the dreaded and much-maligned annual performance review.  The SMART co