Toby has been delivering digital products and services since 1995, working in many roles in media and digital through publishing, production and development. He is currently Product Strategy Director at AKQA
He has worked for a number of key industry leaders such as Emap, Virgin, MTV Networks, and Two Way TV Games. And has worked with a number of global clients including Microsoft, SCEE, Electronic Arts, RSC, Channel 4 and Mattel. As a founding member of Virgin Media’s Interactive Division launching Europe’s first commercial interactive TV service. More recently he was responsible for interactive content across mobile, broadband and narrowband for MTV multiple European channels.
Most recently Toby was one of the principals at the Mudlark Production Company
: a multi platform production company "Making Life Playable". As Executive Producer onChromaroma
, he launched and ran the online multiplayer game played out as you travel around London.
He has spoken at a large number of events such as Playful
, Games Developer Conference
, and Interesting
on playful design, cheating, cities, play and open data. He is an advisor to the Greater London Authority, and the Mayor of London on a range of digital issues.
There is a hi-res picture of Toby here