A great article explaining why Apple is, on some days, the biggest company on the planet.http://www.businessweek.com/printer/magazine/apples-supplychain-secret-hoard-lasers-11032011.html
When people have asked me about my feelings on the future of Apple with Tim Cook at the helm, I have stated my belief that the great things Apple has done for its bottom-line – lowered prices, increased profitability, improved reliability – are a direct result of Cook's Operations leadership.
Operations are a boring story, except when you see these numbers. I knew about the $1.25 billion flash memory deal, but I had not considered how spending $40 million on lasers could give you a leg up on the competition. And spending $50 million to assure you can ship all your new iMacs, and effectively locking the competition out of using air freight during the holidays? Classy.