Tobias Kemper is a passionate senior product marketing leader specializing in customer acquisition and engagement strategy for the consumer mobile industry. Self-motivated, results oriented, and entrepreneurial, driving user growth and customer retention globally.
• Mobile Product Marketing: Responsible for growth from zero to 50+ million users. Developed and executed global marketing plan for Nimbuzz mobile app. Ran performance marketing, online advertising, digital distribution campaigns. Managed product launches with mobile operators (T-Mobile/Aircell) and OEMs (HTC/Toshiba).
• Marketing Communications: Delivered over 600k Twitter followers. Built global blog network, and evangelist programs to grow user base organically. Defined messaging and ran successful product positioning strategy with coverage in NYT, CNN, Washington Post, Techcrunch, VentureBeat, TheNextWeb.
• Product Development & Strategy: Invented and product managed the development of Bits App (world first conversation starter for smartphones) for Deutsche Telekom, to increase customer retention and drive user engagement for voice calls. Defined comprehensive go-to-market strategy for product launch on three Tier 1 carriers.
Extensive knowledge with first-hand experience working in the top mobile markets of the EU and USA. Fluent in English and German.
Mentor at Wearable World and Teens In Tech Incubator. Consultant for Jibe Mobile and pioneering predictive social analytics at ViralHeat.
In the Press:New York Timeshttp://www.nytimes.com/external/venturebeat/2010/08/06/06venturebeat-nimbuzz-sees-huge-jump-in-blackberry-users-f-27260.htmlTechcrunchhttp://www.techcrunch.com/2009/02/17/skype-integration-on-handsets-threat-or-opportunity-for-mobile-voip-startups/The Next Webhttp://thenextweb.com/tag/tobias-kemperScobelizerhttp://www.youtube.com/watch?v=bw0_SXjZG4YRead Write Webhttp://www.readwriteweb.com/archives/kids_say_the_darndest_things_teens_in_tech_20.phpMobile Marketerhttp://www.mobilemarketer.com/tag/Tobias+Kemper