Profile

Cover photo
Tobias Kemper
Works at Viralheat
Attended University of San Francisco, London Metropolitan University, Stonyhurst College
Lives in San Francisco, CA, USA
615 followers|48,051 views
AboutPostsPhotosYouTube

Stream

Tobias Kemper

Shared publicly  - 
 
44% of all US online adults buy from Amazon at least once per month - http://www.riversand.com/images/docs/Forrester-Report-Polishing_Up_Your_Product-PSheldon.pdf
1
Add a comment...

Tobias Kemper

Shared publicly  - 
1
Add a comment...

Tobias Kemper

Shared publicly  - 
 
Likely one of the most relevant crowdfunding campaigns of our time & hugely significant innovation in beekeeping! https://www.indiegogo.com/projects/flow-hive-honey-on-tap-directly-from-your-beehive 
Harvesting honey is easier on the beekeeper and so much easier on the bees. | Crowdfunding is a democratic way to support the fundraising needs of your community. Make a contribution today!
1
Add a comment...

Tobias Kemper

Shared publicly  - 
 
52.8% of US internet users will use Facebook by 2019, compared to 33.6% for Instagram, 20.8% for Twitter, and 17.9% for Pinterest http://www.l2inc.com/research/instagram-2015
Facebook Inc.’s billion-dollar acquisition of Instagram is now valued by some estimates at thirty-five times the initial price tag. While an estimated 3 million U.S. teens abandoned ...
1
Add a comment...

Tobias Kemper

Shared publicly  - 
 
20% of customers will abandon a brand temporarily after a bad experience with its app, and 6% will abandon it forever http://loyalty360.org/resources/article/software-the-new-battleground-for-brand-loyalty
In its recently released survey, Software: The New Battleground for Brand Loyalty, Zogby Analytics on behalf of CA Technologies revealed that the real crux for businesses is understanding what consumers want from applications. Businesses should pay particular attention to the “app gap”—the delta between these consumer demands and their own goals for application development.
1
Add a comment...

Tobias Kemper

Shared publicly  - 
Now that it's known NSA and GCHQ stole encryption keys for millions of phones, Signal offers a secure way to call and text — one that's easier to understand than many alternatives.
1
Add a comment...
In his circles
623 people
Have him in circles
615 people
Clayton Wood's profile photo
nima jan's profile photo
Shahnawaz Karim's profile photo
PHANTOM GHOST TV's profile photo
Judd Eliasoph's profile photo
Jonathan Roper's profile photo
Dick van der Kwaak's profile photo
linda cooper's profile photo
Taylor Carpenter's profile photo

Tobias Kemper

Shared publicly  - 
 
48% of mobile fitness apps are available on iPhone, compared to 26% for Android devices - http://www.l2inc.com/research/sportswear-2015/sportswear-mobile-fitness-trackers
1
Add a comment...

Tobias Kemper

Shared publicly  - 
 
FC Bayern Munich's Head Of Analytics Tells Us How Pep Guardiola Has Embraced Stats http://53eig.ht/1BUFnuZ 
At Boston's annual MIT Sloan Sports Analytics Conference, the main focus is on U.S. sports. But people come from all over the sporting world, and the globe, to exchange ideas and learn about what's...
1
Add a comment...

Tobias Kemper

Shared publicly  - 
Design has become a game changer in Silicon Valley. Last year, "John Maeda":http://www.kpcb.com/partner/john-maeda joined KPCB as the firm’s first Design Partner, joining from his role as the President of the Rhode Island School of Design. Now, in his inaugural #DesignInTech Report, Maeda highlights the rising importance of design in the entrepreneurial ecosystem. Drawing on extensive research and his own conversations with hundreds of designers,...
1
Add a comment...

Tobias Kemper

Shared publicly  - 
 
Companies that communicated their sustainability efforts through marketing programs see a 5% increase in sales http://www.nielsen.com/us/en/insights/news/2015/socially-minded-the-causes-men-and-women-value.html
1
Add a comment...

Tobias Kemper

Shared publicly  - 
 
Women are winning the smart phone battle! 77.8% of US women own smartphones, compared to 76.3% for men - http://www.nielsen.com/us/en/insights/news/2015/smartphone-owners-are-as-diverse-as-their-devices.html
1
Add a comment...

Tobias Kemper

Shared publicly  - 
 
HBO Go App arrives on PS4. Nice http://t.co/qnFCtOtInA
We know you've been looking forward to this day. We are excited to announce that the HBO GO app for PS4 will be ready to download later today.
1
Add a comment...
People
In his circles
623 people
Have him in circles
615 people
Clayton Wood's profile photo
nima jan's profile photo
Shahnawaz Karim's profile photo
PHANTOM GHOST TV's profile photo
Judd Eliasoph's profile photo
Jonathan Roper's profile photo
Dick van der Kwaak's profile photo
linda cooper's profile photo
Taylor Carpenter's profile photo
Work
Occupation
Head of Product Marketing at Deutsche Telekom HBS
Skills
product marketing, mobile marketing, growth, engagement, retention, customer acquisition, product strategy, mobile application distribution, public relations, product management, social media marketing
Employment
  • Viralheat
    Director of Marketing, 2014 - present
  • Deutsche Telekom HBS
    Head of Product Marketing, 2013 - 2014
  • Deutsche Telekom / ChooChee
    International Marketing Manager, 2011 - 2013
  • Nimbuzz Inc
    Country Manager Nimbuzz Inc. USA, 2009 - 2011
  • Nimbuzz BV
    Head of Marketing Communications, 2007 - 2009
  • Attack Marketing
    Special Operations Coordinator, 2007 - 2007
  • Avantgarde
    Marketing Strategy, 2005 - 2007
  • Tattoo Brand Consulting
    Assistant Project Manager, 2004 - 2005
  • Walden VC
    Network Administrator, 2002 - 2004
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
San Francisco, CA, USA
Previously
Munich, Germany - Berlin, Germany - Rotterdam, The Netherlands - London, UK - Clitheroe, UK - Oberammergau, Germany
Story
Tagline
http://about.me/tobiaskemper
Introduction
Tobias Kemper is a passionate senior product marketing leader specializing in customer acquisition and engagement strategy for the consumer mobile industry. Self-motivated, results oriented, and entrepreneurial, driving user growth and customer retention globally.

• Mobile Product Marketing: Responsible for growth from zero to 50+ million users. Developed and executed global marketing plan for Nimbuzz mobile app. Ran performance marketing, online advertising, digital distribution campaigns. Managed product launches with mobile operators (T-Mobile/Aircell) and OEMs (HTC/Toshiba).

• Marketing Communications: Delivered over 600k Twitter followers. Built global blog network, and evangelist programs to grow user base organically. Defined messaging and ran successful product positioning strategy with coverage in NYT, CNN, Washington Post, Techcrunch, VentureBeat, TheNextWeb. 

• Product Development & Strategy: Invented and product managed the development of Bits App (world first conversation starter for smartphones) for Deutsche Telekom, to increase customer retention and drive user engagement for voice calls. Defined comprehensive go-to-market strategy for product launch on three Tier 1 carriers.

Extensive knowledge with first-hand experience working in the top mobile markets of the EU and USA. Fluent in English and German.

Mentor at Wearable World and Teens In Tech Incubator. Consultant for Jibe Mobile and pioneering predictive social analytics at ViralHeat.


Press Coverage:

New York Times
http://www.nytimes.com/external/venturebeat/2010/08/06/06venturebeat-nimbuzz-sees-huge-jump-in-blackberry-users-f-27260.html

Techcrunch
http://www.techcrunch.com/2009/02/17/skype-integration-on-handsets-threat-or-opportunity-for-mobile-voip-startups/

The Next Web
http://thenextweb.com/tag/tobias-kemper

Scobelizer
http://www.youtube.com/watch?v=bw0_SXjZG4Y

Read Write Web
http://www.readwriteweb.com/archives/kids_say_the_darndest_things_teens_in_tech_20.php

Mobile Marketer
http://www.mobilemarketer.com/tag/Tobias+Kemper


Experience

Director of Marketing - Viralheat

February 2014 - Present


Head of Product Marketing - Deutsche Telekom HBS

February 2013 - February 2014



International Marketing Manager - Deutsche Telekom / ChooChee

June 2011 – January 2012 



Country Manager Nimbuzz Inc. USA

July 2009 – May 2011 

marketing, communications, and business development for Nimbuzz Inc. - http://www.nimbuzz.com


October 2007 – July 2009

global communications, events, PR, and social media at Nimbuzz B.V. - http://www.nimbuzz.com


May 2007 – October 2007 ( 6 months)

business development, communications, guerilla marketing, viral marketing, events management, promotions, brand consulting, strategy and execution at Attack! Marketing & Promotions - http://www.attackmarketing.net


June 2005 – April 2007 (1 year 11 months)

influencer marketing, community seeding, brand consulting, corporate ID design, customer experience creation, events, promotions at Avantgarde - http://www.avantgarde.com


August 2004 – February 2005 ( 7 months)

brand consulting, strategy and execution, design, market research at Tattoo Brand Consulting - http://www.tattoobranding.com

Bragging rights
Mobilist, product marketing manager, Tek_Crunch editor, hyperactivist, early adopter, optimist, and Bavarian-Deutsch European in amazing San Francisco. @FCBayern fan.
Education
  • University of San Francisco, London Metropolitan University, Stonyhurst College
Basic Information
Gender
Male
Other names
tek, somatek