Cover photo
Timi Stoop-Alcala
Works at Social Sense Consultancy
Attended De La Salle University-Manila
Lives in Netherlands
282 followers|37,968 views


“The problem with stereotypes is not that they are untrue, but that they are incomplete.” 

"Stories matter. Many stories matter. Stories have been used to dispossess and to malign, but stories can also be used to empower and to humanize. Stories can break the dignity of a people, but stories can also repair that broken dignity."

"That when we reject the single story, when we realize that there is never a single story about any place, we regain a kind of paradise."
Our lives, our cultures, are composed of many overlapping stories. Novelist Chimamanda Adichie tells the story of how she found her authentic cultural voice — and warns that if we hear only a single story about another person or country, we risk a critical misunderstanding.
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Civic hacking is a means to protest AND participate in governance. Great to have in a #SocialEntrepreneurs toolkit
Hacking is about more than mischief-making or political subversion. As Catherine Bracy describes in this spirited talk, it can be just as much a force for good as it is for evil. She spins through some inspiring civically-minded projects in Honolulu, Oakland and Mexico City — and makes a compelling case that we all have what it takes to get involved.
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Timi Stoop-Alcala

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Raise your hand, fellow travellers! “The truth is, most of us discover where we are headed when we arrive.”
"The truth is, most of us discover where we are headed when we arrive." 'Tis the season for glorious life advice dispensed by cap-and-gow
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Content matters, because content is just another word for relationships. Finding meaning, making a difference -- apply this to content. Be a Content Crusader. 
"Entertaining the people who click on 50 things a day will get you numbers, but it won't make a difference." -- Seth Godin []
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I haven't blogged for a while, but finally getting around to it. Here's my latest post for Kultura Co. as inspired by SEDPI​ - a Filipino social enterprise working int he areas of microfinance, financial literacy, and social entrepreneurship.

"Return on Objective (ROO) is not mutually exclusive from ROI. It's a shift in focus. Once you alter the framing of the question from profit ("What should I do to get ROI quickly?") to purpose ("What should I do to become the best in what I do?"), the measurement of success changes and expands. 

The same goes for the way you think about financing. It will stop being primarily about securing money to quickly get back more money. It will start becoming about how to create desirable business outcomes that may arise from opportunities that proper funding provide."
Financing your social enterprise in the beginning is less about how to quickly get your ROI. Always keep in sight the return on objective (ROO). Every step towards mastering the basics is a step closer in achieving your desired ROI. Once you alter the framing of the question from profit ("What should I do to get ROI quickly?") to purpose ("What should I do to become the best in what I do?"), the measurement of success changes and expand...
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"What is truly inspiring about these three enterprises is what they have achieved from just a simple idea: breathing life into discarded materials. They effect change on two levels: transform waste into fashion accessories and turn people into artisans and cultural producers." #CulturalEntrepreneurs  #Fashion 
These are exciting times for cultural entrepreneurs in the Philippines. Entrepreneurship is profitable and good for the environment. There are inspirational stories built on the experiences of groups that have found their value proposition in upcycling and these serve as models for aspiring enterprises.
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Have her in circles
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"All we have to do is get one percent of the market." > Top Ten Lies of #Entrepreneurs
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Blast from the past: how can redesign unlock new business propositions? How can one increase the value of dead stock through redesign? 
In the Philippines, there are three inspiring enterprises "breathing life into discarded materials":
Rags2Riches, Inc. is an eco-ethical-fashion and design brand that positions itself as stylish social stat statement. They partner with Filipino artisans across the country.

Kilus (Kilusfoundation Cooperative on Facebook) is a women's organisation in Barangay Ugong, Pasig City -if not a movement in itself - that successfully cleans and greens the community while generating jobs for its less fortunate residents.

Invisible Sisters is a non-profit organisation - a growing guild of women retrieving the art of crocheting and knitting using discarded items such as computer wires. They spin new creations at the same time reimagining their identities and building their lives.
UP goes beyond being a creative reinterpretation of unwanted material. UP is an investigative economic model initiated by Droog that seeks "to increase the value of dead stock through redesign". It desires to renew and catalyze the existing design process for designers, dead stock system for companies, and design experience for consumers.
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Applying the lens of cultural entrepreneurship to your business might uncover a new value proposition layer for your brand. Perhaps it can spark new connections between your existing products and services, inspire you to communicate differently your marketing message, discover new touchpoints with your target group, or even gain an entirely new audience.
"Culture is power. It connects people to their roots and to one another. Those who understand where they come from and celebrate who they are, are better at imagining what they can achieve." The economy of culture, the culture of economyThe interplay between culture and economy is vast and profound. As the Global Center for Cultural Entrepreneurship points out, "...wherever culture is thriving cultural entrepreneurs are busy building businesses a...
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Science Fiction? Not for long. I especially like how 3D-printed food and houses can address hunger and homelessness (not just because I am a hobbit :P ), and how 3D-print tech helps turn more people into artisans and cultural producers. And one attractive and powerful prediction that is starting to become real: people prefer social enterprises (mission-oriented) rather than traditional businesses (profit-oriented only).
My keynote presentation about the future based on this
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I like the 'Hero, Hub,Help' #contentstrategy > Video Marketing Lessons From CLEAN & CLEAR
We're watching more video online thanks to sites like YouTube. Brands need a comprehensive video marketing strategy to keep up. Here’s how they can win.
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Without innovation, an entrepreneur is simply a business owner. But an innovative, creative entrepreneur can scale up a business, challenge the status quo, and even revolutionize markets.
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Have her in circles
282 people
Ai Onlineshop's profile photo
yashinta shinta's profile photo
Ben Blench's profile photo
Jordy van Meer's profile photo
Joe Lamantia's profile photo
Arif Rahman's profile photo
Romi Fedor's profile photo
Martijn Gremmen's profile photo
Brian Maglinao's profile photo
  • De La Salle University-Manila
    Major in Humanities, Minor in Political Science, 1989 - 1993
  • De La Salle University-Manila
    Bachelor of Secondary Education, 1989 - 1993
  • De La Salle University-Manila
    Development Studies, 1993 - 1995
  • Hogeschool van Amsterdam
    Multimedia Design, 2003 - 2006
Basic Information
Other names
Fatima Alcala, delunna, Timi Alcala, Timi Stoop-Alcala
I help your brand evolve from Content Maker to Content Crusader -- to create content not because it’s marketable, but because it matters.
I provide solutions in the overlapping fields of content, social, and business analysis.
  • I help your brand evolve from Content Maker to Content Crusader -- to create content not because it’s marketable, but because it matters. Empowering your target audience with compelling content that makes them smarter, transforms you into an authority in their eyes. My goal is to help you conquer content mediocrity and attract your ideal audience -- to nurture meaningful relationships with your audience by optimising content for discovery and conversion. Specifically, I'll develop and harmonise three essential elements of your social and online marketing: customer personas, relevant content offering, and touchpoints for engagement and conversion.
  • I’ll also help your brand become social by design: Social is not what you do -- it’s what you are. For that to happen, we need strategy, planning, and courage. I won’t stop at at making you better in social media -- I’ll help you become a better business because of it.
  • My passion for social and content is anchored by my solid experience in business analysis and requirements management. This enables me to apply an integrated approach to your projects and provide holistic solutions: you'll always get that extra value you deserve.
The work I’ve done in the Netherlands is a blend of both business and project-level functions. I can fulfil different roles in different phases of an online project. I can integrate strategic planning with operational execution.

In the Philippines, I taught political science, humanities, politics of gender and art appreciation, and gave trainings on community radio broadcasting and journalism. I was a copywriter for TV, radio and print, and was active in advocacy campaigns.

I blog on social media, politics, activism, education, and the Philippines. I also plan to revive my diabetes blog (Diabetic Hobbit). I'm a Filipino living in the Netherlands with my Dutch husband whom I met in the Two Towers MUD, and our just-turned-a-toddler Apprentice Wizard-Ninja-Capsuleer. I refer to myself occasionally as delunna and hobbit ;-p
Bragging rights
Once owned by 23 cats
Content Crusader - Content Strategist & Marketer, Social Business Analyst, Writer
content strategy, content brand marketing, social media marketing online marketing, requirements analysis, blogging, teaching, editorial planning, writing
  • Social Sense Consultancy
    Owner / Social Business Analyst, Online Strategist, 2009 - present
  • Call for Action
    Associate: Social Business Strategist
  • Media Catalyst
    Business / Content Analyst, 2006 - 2009
  • De La Salle University
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Philippines - Middle Earth
Timi Stoop-Alcala's +1's are the things they like, agree with, or want to recommend.
Think with Google

Industries. Industries; Advertising · Automotive · Business-to-Business · Consumer Goods · Education · Fashion · Financial Services · Govern

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