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Timi Stoop-Alcala
Works at Social Sense Consultancy
Attended De La Salle University-Manila
Lives in Netherlands
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Timi Stoop-Alcala

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"To invent you own life's meaning is not easy, but it's still allowed. And I think you'll be happier for the trouble."
http://www.cleverpedia.com/wp-content/uploads/2014/03/bill-waterson-happiness-comic.jpg
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Timi Stoop-Alcala

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An often underdeveloped #contentmarketing asset: content, insights and ideas emerging from your own people http://owl.li/Nh2P0
Click here for details of our upcoming workshop in London on June 9th.In professional and financial services, as well as other knowledge-intensive sectors, clients care more about the expertise and abilities of those who serve them than they do about the brand identity of the firm. Yet many firms continue to put resources behind generic marketing and branding that fails to utilise perhaps their greatest asset, which is content, insights and ideas...
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Timi Stoop-Alcala

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What's the purpose of the headline, the opening line, the first sentence?

To get you to read the next line. Read these well-explained tips to start your post. 
'Hi Michael, it's nice to meet you' These were the first words my wife spoke to me. Not the most ...
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Brilliant social business model: create a health insurance company that accepts garbages as form of payment, sell garbage to recycling companies, use money to finance health insurance of the poor who paid with garbage. The bonus: you can use this model for other issues such as access to education.

“You have people who can’t go to the hospital because they don’t have money. So I started thinking, if you don’t have money, what do you have?” Gamal said.

“There’s garbage everywhere on the ground. So we decided to use garbage as a financial resource,” he continued.

He then created a company called Garbage Clinical Insurance which collects the trash that is given to him by his patients and then sells it to recycling companies. The money earned from the recycled garbage is then used to pay for medicine and health care for the people who turned in the trash.
http://collectivelyconscious.net/articles/doctor-creates-health-insurance-company-that-accepts-trash-as-a-form-of-payment/
Source: www.trueactivist.com | Original Post Date: April 23, 2015 – A doctor in Indonesia recently came up with an idea that can help to provide healthcare to the needy and put a dent in garbage pollution as well. Dr. Gamal Albinsaid recognized that many people in his country had severe health problems with no insurance, and no …
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Elon Musk resembles Captain Jack Harkness. :) But then again, they're both children of the Future. 
http://www.theverge.com/2015/5/1/8527543/elon-musk-tesla-battery-feels
I've watched a lot of handsomely paid CEOs get on stages for keynote presentations over the past decade, and none were as good as the one I saw Elon Musk give Thursday night in California as he...
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"There’s no symbol in the world that could ever have as much equity as Hillary’s name and face. She’s an icon in her own right," Meyer explains. "All a brand needs is a consistent visual design element that makes it instantly recognizable in any application.

So to unify the visual brand, the team created what they call an H-Frame system. Yes, it’s built from the "H" in Hillary, and it leverages the brands electric blue and red colors to frame any images and text in the campaign.

"We didn't want this to be called a logo. It's not just about the one symbol to represent Hillary's brand. We created a system and voice to represent Hillary's brand instead," Shelton says. "Brand is about story, aligned touch points, and how you connect with your audience. We saw all the conversations on the Internet where everyone was criticizing the existing logo (symbol), and we thought that was totally the wrong conversation. We should have asked, 'What is her story? Why should everyone care?' rather than, 'Why an H and an arrow?’"
http://www.fastcodesign.com/3045490/how-to-build-a-brand-in-5-days
After Hillary Clinton's logo broke the Internet, Moving Brands considered a new, logo-less approach in a five-day design sprint.
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“The problem with stereotypes is not that they are untrue, but that they are incomplete.” 

"Stories matter. Many stories matter. Stories have been used to dispossess and to malign, but stories can also be used to empower and to humanize. Stories can break the dignity of a people, but stories can also repair that broken dignity."

"That when we reject the single story, when we realize that there is never a single story about any place, we regain a kind of paradise."
http://www.ted.com/talks/chimamanda_adichie_the_danger_of_a_single_story?language=en
Our lives, our cultures, are composed of many overlapping stories. Novelist Chimamanda Adichie tells the story of how she found her authentic cultural voice — and warns that if we hear only a single story about another person or country, we risk a critical misunderstanding.
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Timi Stoop-Alcala

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"A digital identity led by employees on social media can be a strategic development resource. Keep in mind that the biggest learning curve in leveraging the power of social media isn’t about operating an account, but enabling employees to create a clear, confident and authentic voice."
There are compelling stories emerging from different sectors of employees using public social networks during working hours to build resilience as well as drive growth within their organisations.With the help of social networks we are now able to interact with a much wider circle of people than ever before. This allows us to have meaningful conversations based on our interests rather than physical proximity. There is a growing recognition of the ...
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Wireless short cut button -- kewl! Doubly kewl: if we can apply #socialentrepreneurship strategies to this. https://www.indiegogo.com/projects/flic-the-wireless-smart-button
The wireless button that creates a shortcut to your favorite actions on your phone. | Crowdfunding is a democratic way to support the fundraising needs of your community. Make a contribution today!
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Timi Stoop-Alcala

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From the jourmalist who wrote 'Wire': 

"If I had to guess and put a name on it, I’d say that at some point, the drug war was as much a function of class and social control as it was of racism.”

"(Interviewer) Do you have a sense of why the Freddie Gray death has been such a catalyst for the response we’ve seen in the last 48 hours?

(Answer) Because the documented litany of police violence is now out in the open. There’s an actual theme here that’s being made evident by the digital revolution. It used to be our word against yours. It used to be said — correctly — that the patrolman on the beat on any American police force was the last perfect tyranny. Absent a herd of reliable witnesses, there were things he could do to deny you your freedom or kick your ass that were between him, you, and the street. The smartphone with its small, digital camera, is a revolution in civil liberties."

"There’s a real skill set to good police work. But no, they were just dragging the sidewalks, hunting stats, and these inner-city neighborhoods — which were indeed drug-saturated because that's the only industry left — become just hunting grounds. They weren’t protecting anything. They weren’t serving anyone. They were collecting bodies, treating corner folk and citizens alike as an Israeli patrol would treat the West Bank, or as the Afrikaners would have treated Soweto back in the day. They’re an army of occupation. And once it’s that, then everybody’s the enemy."

"By the standard of that long list, Freddie Gray becomes almost plausible as a victim. He was a street guy. And before he came along, there were actual working people — citizens, taxpayers — who were indistinguishable from criminal suspects in the eyes of the police who were beating them down. Again, that’s a department that has a diminished capacity to actually respond to crime or investigate crime, or to even distinguish innocence or guilt. And that comes from too many officers who came up in a culture that taught them not the hard job of policing, but simply how to roam the city, jack everyone up, and call for the wagon."
https://www.themarshallproject.org/2015/04/29/david-simon-on-baltimore-s-anguish
Freddie Gray, the drug war, and the decline of “real policing.”
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Timi Stoop-Alcala

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"The cave you fear to enter holds the treasure you seek." - Joseph Campbell

What's the symbolic cave you fear to enter? 
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People
Have her in circles
292 people
OpinYon Newsmag's profile photo
General Joseph Dunford Jr's profile photo
Veronica Alcala's profile photo
Mariken Spiekerman's profile photo
Christopher Yap's profile photo
Gabriel Millán's profile photo
francisca kamp's profile photo
young prince's profile photo
Jake Bondawog's profile photo
Education
  • De La Salle University-Manila
    Major in Humanities, Minor in Political Science, 1989 - 1993
  • De La Salle University-Manila
    Bachelor of Secondary Education, 1989 - 1993
  • De La Salle University-Manila
    Development Studies, 1993 - 1995
  • Hogeschool van Amsterdam
    Multimedia Design, 2003 - 2006
Basic Information
Gender
Female
Other names
Fatima Alcala, delunna, Timi Alcala, Timi Stoop-Alcala
Story
Tagline
I help your brand evolve from Content Maker to Content Crusader -- to create content not because it’s marketable, but because it matters.
Introduction
I provide solutions in the overlapping fields of content, social, and business analysis.
  • I help your brand evolve from Content Maker to Content Crusader -- to create content not because it’s marketable, but because it matters. Empowering your target audience with compelling content that makes them smarter, transforms you into an authority in their eyes. My goal is to help you conquer content mediocrity and attract your ideal audience -- to nurture meaningful relationships with your audience by optimising content for discovery and conversion. Specifically, I'll develop and harmonise three essential elements of your social and online marketing: customer personas, relevant content offering, and touchpoints for engagement and conversion.
  • I’ll also help your brand become social by design: Social is not what you do -- it’s what you are. For that to happen, we need strategy, planning, and courage. I won’t stop at at making you better in social media -- I’ll help you become a better business because of it.
  • My passion for social and content is anchored by my solid experience in business analysis and requirements management. This enables me to apply an integrated approach to your projects and provide holistic solutions: you'll always get that extra value you deserve.
The work I’ve done in the Netherlands is a blend of both business and project-level functions. I can fulfil different roles in different phases of an online project. I can integrate strategic planning with operational execution.

In the Philippines, I taught political science, humanities, politics of gender and art appreciation, and gave trainings on community radio broadcasting and journalism. I was a copywriter for TV, radio and print, and was active in advocacy campaigns.

I blog on social media, politics, activism, education, and the Philippines. I also plan to revive my diabetes blog (Diabetic Hobbit). I'm a Filipino living in the Netherlands with my Dutch husband whom I met in the Two Towers MUD, and our just-turned-a-toddler Apprentice Wizard-Ninja-Capsuleer. I refer to myself occasionally as delunna and hobbit ;-p
Bragging rights
Once owned by 23 cats
Work
Occupation
Content Crusader - Content Strategist & Marketer, Social Business Analyst, Writer
Skills
content strategy, content brand marketing, social media marketing online marketing, requirements analysis, blogging, teaching, editorial planning, writing
Employment
  • Social Sense Consultancy
    Owner / Social Business Analyst, Online Strategist, 2009 - present
  • Call for Action
    Associate: Social Business Strategist
  • Media Catalyst
    Business / Content Analyst, 2006 - 2009
  • De La Salle University
    Lecturer
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Netherlands
Previously
Philippines - Middle Earth
Timi Stoop-Alcala's +1's are the things they like, agree with, or want to recommend.
Think with Google
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Financing your social enterprise in the beginning is less about how to quickly get your ROI. Always keep in sight the return on objective (R

Cultural entrepreneurs as innovators
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Innovation doesn’t mean invention. Invention, according to Fagerberg, requires purely original thought. It is “the first occurrence of an id

Content Strategy - Google Discussiegroepen
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Leadership and social entrepreneurship programme: business for social good makes good business sense.

Twenty years later: Ata-Manobos again, flee from military operations on ...
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The Ata-Manobo Lumads repeated history as they fled from heavily militarized villages on foot and upon reaching access roads, boarded trucks

The Igorot Struggle for Independence
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Radical change to Performance Reviews wins Atlassian prestiguous Human C...
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I'm chuffed that the Human Capital Institute (HCI) and the Management Innovation eXchange (MIX) announced that Atlassian is a winners of the

Key business areas that drive social media success - Social Strategy &am...
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Social media strategy is not an island. It is intricately connected to different business activities which, in turn, shape its success.

A cheaper but smarter way to increase organic reach on Facebook
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There's a strategic way small businesses can increase organic reach on Facebook for free and yet stay relevant.

Snowden at SXSW: The NSA set fire to the future of the Internet
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In his first extended comments to the public, Edward Snowden calls on the development community at South by Southwest to create more usable

Will Keywords be Replaced by Topics for Some Searches?
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Will Google return results on whether or not there's a probability they are related by topic to a query, and a probability that they are a g

Getting a good night's sleep with Beddit
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"Quantified self" is a term used to describe the intersection of technology and health that drives heightened awareness of a person's state

Who is building the institutions of the Twenty-First Century ?
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A talk I gave at Meaning 2013 looking at startups and corporates and the lack of innovation in org design they both suffer from; plus, how w

How do you use social media to promote a boring product? - Schaefer Mark...
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Is your product boring? Social media still might fit in your plans, as this example shows.

How to Build a LinkedIn Marketing Plan that Delivers Ongoing Results
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Are you happy with how you are using LinkedIn?LinkedIn offers companies multiple marketing opportunities, but which ones are right for your

HOW TO NURTURE LEADERSHIP AND ENTREPRENEURSHIP IN MIGRANT WORKER’S SOCIE...
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Globalization has pushed us to great discoveries and innovation each and every single moment. The world is seen as borderless with thousands

Meet the Empowered People | Web Strategy by Jeremiah Owyang | Social Med...
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haleakala sunrise. Meet the people formerly known as customer/consumers/target markets. They have new powers, are backed by powerful compani

Why Kitchens are Better Than Conference Rooms
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Feeling hungry? You will be after looking through this creative collection of food photography by Australian advertising agency WHYBIN\TBWA.