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Timi Stoop-Alcala
Works at Social Sense Consultancy
Attended De La Salle University-Manila
Lives in Netherlands
336 followers|40,497 views


Timi Stoop-Alcala

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What I loved about my favourite teachers -- their curriculum of Big Questions.  “Children need to hang around a teacher who is asking bigger questions of herself than she is asking of them.”
Award-winning educator: 'I’ve decided to stand unflinching when it comes to the real issues facing our children today, I’ve decided to be unafraid to question injustice, unafraid to take risks in the classroom — I am changed. And so has my role as a teacher.'
Marj Evasco's profile photoTimi Stoop-Alcala's profile photo
And you +Marj Evasco are one of them! :) Thank you for all the beautiful questions :)
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Did Paris break your heart?
For there is no turning back.

You must now let your heart break
For every senseless death.
Every act of impunity.
Every morsel of violence.

Feel your heart shatter
For every Lumad
Weary from marching
Adroit in maneuvering
Between bullets and smiles 
Homesick for mountains and harvest
But spirit unyielding

Leave the fragments of your heart
On the floor of your sorrow
They’re for all the children sleeping
With no refuge 
Shrapnel piercing 
Their nightmares
Saltwater invading
Their dreams.

Let your heart explode
For the ones who disappeared 
The unburied, the forgotten
The ones who were taken 
And fed into the storm

Smash your heart against the relentless waves of
Apathy pounding the shores of
our humanity

Break, break your heart

Make it your destiny
To heal the world
And become whole again.

Approximately 4,500 people have been killed in Yemen since the Saudi-led coalition began bombing 150 days ago, according to the UN. An average of 30 people have been killed in Yemen every single da…
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Let's support constructive solutions that #socialmedia networks can do to protect #human rights,  freedom of expression, and safeguard marginalised communities. One of them is to fix Facebook's real name policy which negatively impacts human rights defenders, journalists, members of marginalised communities, activists, organisations, and others. Another is calling on Twitter to turn Politwoops back - a  tool that lets the public see Tweets deleted by politicians.
Policy decisions by companies like Facebook and Twitter affect freedom of expression globally. Civil society has constructive solutions to this problem – tech firms must continue to listen and work with us.
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Content is harmful when it’s mediocre because mediocre content disguises itself as achievement.  But what is mediocre? Read on...
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Good research, compelling visualisation of data, and clear telling of news without losing the human voice. Read, understand, act. 
“With each passing day there are fewer safe places in Syria,” Paulo Sérgio Pinheiro, chairman of the United Nations panel investigating human rights abuses in Syria, wrote in a recent report. “Everyday decisions — whether to visit a neighbor, to go out to buy bread — have become, potentially, decisions about life and death.”
Over four years of war has forced more than four million to flee the country, fueling a migrant crisis in the Middle East and Europe.
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Timi Stoop-Alcala

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One of the hardest things when running a business is trying to find out what you want to say and whether anyone would give a damn. Zooming in on your unique value proposition, crafting the right message, and creating your own communication channels --  I do this for a living yet find it way easier to do this for clients than for myself. So after months (months is the collective name for years, no? :P ) of procrastination, I decided to redesign my site / blog to focus more on what I can do to truly help entrepreneurs and small business. 

And that is to help them break free from the Content Machine. I believe that this is a problem worth solving.

I'd appreciate it if you share my site and services to your friends and colleagues, especially those who are frustrated and overwhelmed with how content creation is taking too much of their time and giving back too little to their business. What many of us might not yet realise is that in order to create content that matters to business, we must make sure it first matters to people.

One of the ways I can help you do this is to develop a Content Crusader Programme that will guide you to become the leading content authority in your niche. 

Simply put, you become the business that's known for helping people be better in the things they love and do.

My framework is simple: 
- Your strategy for winning in content marketing shouldn’t be based on how much content you can produce. Efficiency in content production is secondary to relevance and utility. There’s nothing more inefficient than efficiently creating content which should not be made at all. 
- Prioritise the development of content that educates and elevates because it creates more value for people and will thus drive more conversion to business. 
- Focusing on content that helps people make better decisions is what will elevate you into a Content Authority and will distinguish you from the rest of the content makers.

Thank you for this space to share my message. Hope to meet some of you in this quest.
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Have her in circles
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Timi Stoop-Alcala

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An interesting template for memorability: intuitive concepts (the familiar and plausible due to ontological properties) + minimally counterintuitive (MCI) elements. This produces a phenomenon called 'MCI' bias. 
In other words, Memory and Mystery make narratives culturally successful.

For more info, here's a paper on it:;jsessionid=DF33AEC37929D4A6BB27C8256C31D6BD.f01t04?v=1&t=ihej0pyo&s=16dc20b230f71d3446c97735c2a7aeb8ba19f666
It’s evolutionary: We’re more likely to remember tales that might help us stay alive.
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"The thriving economy that still exists in Second Life, with some users making a living from creating accessories. Altberg says that it has a GDP of around $500 million, and users cashed out a total in excess of $60 million last year. One user has sold around 300,000 virtual dresses at roughly $4 each."
Second Life is still going strong with 900,000 monthly active users, not much lower than its peak userbase of 1.1 million several years ago.
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Hero + Goal + Conflict + Mentor + Moral = #MeaningfulMarketing Story = #ContentCrusader
Discover how to tell the right marketing story so you can capture attention, entertain, enlighten, and persuade all in the course of just a few minutes.
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For me, ad blocking goes beyond distinguishing between ‘good’ advertising and ‘bad’ ones. Clay Shirky wrote that the successful creation of online groups and crowdsourced work relies on the fusion of “a plausible promise, an effective tool, and an acceptable bargain.”
The promise, tool, and bargain made by online advertising no longer serves peoples’ needs.
To quote Postshift co-founder Lee Bryant: “The ‘ethics of ad blocking’ is simple: advertising is an anti-pattern.”
Top-down vertical, repetitive, unasked for advertising do not build brands, do not create relationships, do not serve users’ interests.
What I wrote about the future of content is the same as the future of online advertising: it will always be about things far bigger than online advertising. Advertising needs to transform.
But this transformation in online advertising demands digital transformation in business as well. People blocking ads to protest the intrusiveness and ineffectiveness of current one should motivate businesses to not just rethink ad creation so they can produce ‘better’ ads. The more fundamental challenge is to come up with user-centred, relevant, and imaginative ways to monetise online.
Ad blocking is a call for businesses to develop user-centred, relevant, and imaginative ways to monetise online.
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A bank as a successful media company? Storytelling, transparency, content by and for employees? This is for keeps: A best practice example of what #ContentCrusaders can do to transform work and shift minds. #DigitalTransformation

"Fairness, transparency, and openness are at the core of Jyske Bank’s culture – they have to be because some of the bank’s biggest skeptics are its employees – and that brings us back to the newsroom. Remember that employee who called out his bosses for doing a bad job? In most institutions the employee would fear losing his job – but not at Jyske Bank, where open dialogue is encouraged and expected. During the next day’s episode of Inside, all employees hear from that staffer in a taped interview with a Jyske Bank TV reporter. Then the bank’s CEO responds to the criticism in a live, unrehearsed Q&A on the show. And get this: The CEO was not shown the questions before the interview.

Hoegledt explains, “We have to ask him the hardest questions because if we don’t ask him the hardest questions, then employees will get on us and say we are not doing our job. We (in the newsroom) are considered the free press. If you close down the free press, you close down society. If you close down Jyske Bank TV, you close down the bank.”"
How did a bank turn itself into a media company? Here’s the story of how Jyske Bank created and now programs its own web TV channel – Content Marketing Institute.
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When givers succeed, success spreads and cascades... "In my experience, management development programmes are starting to catch up by incorporating a strong element of transformation culture and behaviours into their programmes and teaching people how to exercise leadership within network-centric structures, but I would also like to see change agents recognised and perhaps also given formal development programmes of their own to signify that their role in helping the organisation evolve is a valued and important one."
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Have her in circles
336 people
Daniel emeke's profile photo
Patrick Leroux's profile photo
Brian Maglinao's profile photo
Josil Tayson's profile photo
Priyantha Perera's profile photo
rahwi yazid's profile photo
JUSTIN MOODLEY's profile photo
Bobkelly Radio's profile photo
Sherry Starnes's profile photo
  • De La Salle University-Manila
    Major in Humanities, Minor in Political Science, 1989 - 1993
  • De La Salle University-Manila
    Bachelor of Secondary Education, 1989 - 1993
  • De La Salle University-Manila
    Development Studies, 1993 - 1995
  • Hogeschool van Amsterdam
    Multimedia Design, 2003 - 2006
Basic Information
Other names
Fatima Alcala, delunna, Timi Alcala, Timi Stoop-Alcala
I help your brand evolve from Content Maker to Content Crusader -- to create content not because it’s marketable, but because it matters.
I help your brand evolve from Content Maker to Content Crusader. I’m one of the many out there plotting the downfall of the Content Machine. I believe that I can relieve the frustration that entrepreneurs and business owners like you experience with content development by helping you rethink why, for whom, and how you are creating content.

  • I want to enable you to start smaller but with compelling focus; re-energise your efforts by placing people and relationships back at the core of content marketing; and develop content in a way that it helps you validate learnings about your business.

  • Empowering your target audience with compelling content that makes them smarter, transforms you into an authority in their eyes. My goal is to help you conquer content mediocrity and attract your ideal audience -- to nurture meaningful relationships with your audience by optimising content for discovery and conversion. Specifically, I'll develop and harmonise three essential elements of your social and online marketing: customer personas, relevant content offering, and touchpoints for engagement and conversion.

  • I’ll also help your brand become social by design: Social is not what you do -- it’s what you are. For that to happen, we need strategy, planning, and courage. I won’t stop at at making you better in social media -- I’ll help you become a better business because of it.
  • My passion for social and content is anchored by my solid experience in business analysis and requirements management. This enables me to apply an integrated approach to your projects and provide holistic solutions: you'll always get that extra value you deserve.
The work I’ve done in the Netherlands is a blend of both business and project-level functions. I can fulfil different roles in different phases of an online project. I can integrate strategic planning with operational execution.

In the Philippines, I taught political science, humanities, politics of gender and art appreciation, and gave trainings on community radio broadcasting and journalism. I was a copywriter for TV, radio and print, and was active in advocacy campaigns.

I blog on social media, politics, activism, education, and the Philippines. I also plan to revive my diabetes blog (Diabetic Hobbit). I'm a Filipino living in the Netherlands with my Dutch husband whom I met in the Two Towers MUD, and our just-turned-a-toddler Apprentice Wizard-Ninja-Capsuleer. I refer to myself occasionally as delunna and hobbit ;-p
Bragging rights
Once owned by 23 cats
Content Crusader - Content Strategist & Marketer, Social Business Analyst, Writer
content strategy, content brand marketing, social media marketing online marketing, requirements analysis, blogging, teaching, editorial planning, writing
  • Social Sense Consultancy
    Owner / Social Business Analyst, Online Strategist, 2009 - present
  • Call for Action
    Associate: Social Business Strategist
  • Media Catalyst
    Business / Content Analyst, 2006 - 2009
  • De La Salle University
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Philippines - Middle Earth
Timi Stoop-Alcala's +1's are the things they like, agree with, or want to recommend.
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