I provide solutions in the overlapping fields of content, social, and business analysis.
- I help your brand evolve from Content Maker to Content Crusader -- to create content not because it’s marketable, but because it matters. Empowering your target audience with compelling content that makes them smarter, transforms you into an authority in their eyes. My goal is to help you conquer content mediocrity and attract your ideal audience -- to nurture meaningful relationships with your audience by optimising content for discovery and conversion. Specifically, I'll develop and harmonise three essential elements of your social and online marketing: customer personas, relevant content offering, and touchpoints for engagement and conversion.
- I’ll also help your brand become social by design: Social is not what you do -- it’s what you are. For that to happen, we need strategy, planning, and courage. I won’t stop at at making you better in social media -- I’ll help you become a better business because of it.
- My passion for social and content is anchored by my solid experience in business analysis and requirements management. This enables me to apply an integrated approach to your projects and provide holistic solutions: you'll always get that extra value you deserve.
The work I’ve done in the Netherlands is a blend of both business and project-level functions. I can fulfil different roles in different phases of an online project. I can integrate strategic planning with operational execution.
In the Philippines, I taught political science, humanities, politics of gender and art appreciation, and gave trainings on community radio broadcasting and journalism. I was a copywriter for TV, radio and print, and was active in advocacy campaigns.
I blog on social media, politics, activism, education, and the Philippines. I also plan to revive my diabetes blog (Diabetic Hobbit). I'm a Filipino living in the Netherlands with my Dutch husband whom I met in the Two Towers MUD, and our just-turned-a-toddler Apprentice Wizard-Ninja-Capsuleer. I refer to myself occasionally as delunna and hobbit ;-p