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Timi Stoop-Alcala
Works at Social Sense Consultancy
Attended De La Salle University-Manila
Lives in Netherlands
350 followers|41,031 views
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Timi Stoop-Alcala

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Motion is emotion; storytelling is movement. Otherwise, just call film a radio show. :) http://owl.li/WPTVN #AkiraKurosawa
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What would you do if you have to flee your home to escape civil war, poverty and the misery of refugee camps? Try this interactive video story and find out. Maybe for some, the journey towards empathy and action can start from here.

“Migrants who applied for asylum in Europe in 2015 have collectively travelled more than two billion miles. The two billion miles (2,018,709,684 miles) travelled by those who sought asylum does not include those still on the road, or unregistered and economic migrants.

The number is the equivalent of every person in the UK walking a marathon - and then some, as well as the same as 10 return trips to the sun. With the number of new arrivals in Greece at the end of last month at the highest they've been all year - at 9,000 per day - the distance will far exceed two billion miles by the end of the year.”

http://twobillionmiles.com/
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Timi Stoop-Alcala

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An interesting template for memorability: intuitive concepts (the familiar and plausible due to ontological properties) + minimally counterintuitive (MCI) elements. This produces a phenomenon called 'MCI' bias. 
In other words, Memory and Mystery make narratives culturally successful. 

http://www.theatlantic.com/magazine/archive/2015/11/tall-tales/407836/

For more info, here's a paper on it: http://onlinelibrary.wiley.com/store/10.1207/s15516709cog0000_68/asset/s15516709cog0000_68.pdf;jsessionid=DF33AEC37929D4A6BB27C8256C31D6BD.f01t04?v=1&t=ihej0pyo&s=16dc20b230f71d3446c97735c2a7aeb8ba19f666
It’s evolutionary: We’re more likely to remember tales that might help us stay alive.
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Timi Stoop-Alcala

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"The thriving economy that still exists in Second Life, with some users making a living from creating accessories. Altberg says that it has a GDP of around $500 million, and users cashed out a total in excess of $60 million last year. One user has sold around 300,000 virtual dresses at roughly $4 each." http://thenextweb.com/insider/2015/11/07/think-second-life-died-it-has-a-higher-gdp-than-some-countries/
Second Life is still going strong with 900,000 monthly active users, not much lower than its peak userbase of 1.1 million several years ago.
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Let's support constructive solutions that #socialmedia networks can do to protect #human rights,  freedom of expression, and safeguard marginalised communities. One of them is to fix Facebook's real name policy which negatively impacts human rights defenders, journalists, members of marginalised communities, activists, organisations, and others. Another is calling on Twitter to turn Politwoops back - a  tool that lets the public see Tweets deleted by politicians.

https://www.opendemocracy.net/wfd/brett-solomon/what-can-social-media-platforms-do-for-human-rights
Policy decisions by companies like Facebook and Twitter affect freedom of expression globally. Civil society has constructive solutions to this problem – tech firms must continue to listen and work with us.
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Timi Stoop-Alcala

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Content is harmful when it’s mediocre because mediocre content disguises itself as achievement.  But what is mediocre? Read on...
http://socialbizstrategy.com/mediocre-content-harms-your-business/
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Timi Stoop-Alcala

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Good research, compelling visualisation of data, and clear telling of news without losing the human voice. Read, understand, act. 
“With each passing day there are fewer safe places in Syria,” Paulo Sérgio Pinheiro, chairman of the United Nations panel investigating human rights abuses in Syria, wrote in a recent report. “Everyday decisions — whether to visit a neighbor, to go out to buy bread — have become, potentially, decisions about life and death.” http://www.nytimes.com/interactive/2015/09/14/world/middleeast/syria-war-deaths.html
Over four years of war has forced more than four million to flee the country, fueling a migrant crisis in the Middle East and Europe.
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Have her in circles
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Timi Stoop-Alcala

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For both makers and users alike, we should let the truth get in the way of the storytelling. https://www.facebook.com/AJListeningPost/videos/10153353206354016/
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What I loved about my favourite teachers -- their curriculum of Big Questions.  “Children need to hang around a teacher who is asking bigger questions of herself than she is asking of them.”

https://www.washingtonpost.com/news/answer-sheet/wp/2015/11/24/teacher-a-student-told-me-i-couldnt-understand-because-i-was-a-white-lady-heres-what-i-did-then/
Award-winning educator: 'I’ve decided to stand unflinching when it comes to the real issues facing our children today, I’ve decided to be unafraid to question injustice, unafraid to take risks in the classroom — I am changed. And so has my role as a teacher.'
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And you +Marj Evasco are one of them! :) Thank you for all the beautiful questions :)
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Timi Stoop-Alcala

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Did Paris break your heart?
Good.
For there is no turning back.

You must now let your heart break
For every senseless death.
Every act of impunity.
Every morsel of violence.

Feel your heart shatter
For every Lumad
Weary from marching
Adroit in maneuvering
Between bullets and smiles 
condescending
Homesick for mountains and harvest
But spirit unyielding

Leave the fragments of your heart
On the floor of your sorrow
They’re for all the children sleeping
With no refuge 
Shrapnel piercing 
Their nightmares
Saltwater invading
Their dreams.

Let your heart explode
For the ones who disappeared 
The unburied, the forgotten
The ones who were taken 
And fed into the storm

Smash your heart against the relentless waves of
Apathy pounding the shores of
our humanity

Break, break your heart

Make it your destiny
To heal the world
And become whole again.

-delunna

http://mondoweiss.net/2015/08/killed-saudi-bombing
Approximately 4,500 people have been killed in Yemen since the Saudi-led coalition began bombing 150 days ago, according to the UN. An average of 30 people have been killed in Yemen every single da…
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Hero + Goal + Conflict + Mentor + Moral = #MeaningfulMarketing Story = #ContentCrusader http://owl.li/TAVlm
Discover how to tell the right marketing story so you can capture attention, entertain, enlighten, and persuade all in the course of just a few minutes.
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For me, ad blocking goes beyond distinguishing between ‘good’ advertising and ‘bad’ ones. Clay Shirky wrote that the successful creation of online groups and crowdsourced work relies on the fusion of “a plausible promise, an effective tool, and an acceptable bargain.”
The promise, tool, and bargain made by online advertising no longer serves peoples’ needs.
To quote Postshift co-founder Lee Bryant: “The ‘ethics of ad blocking’ is simple: advertising is an anti-pattern.”
Top-down vertical, repetitive, unasked for advertising do not build brands, do not create relationships, do not serve users’ interests.
What I wrote about the future of content is the same as the future of online advertising: it will always be about things far bigger than online advertising. Advertising needs to transform.
But this transformation in online advertising demands digital transformation in business as well. People blocking ads to protest the intrusiveness and ineffectiveness of current one should motivate businesses to not just rethink ad creation so they can produce ‘better’ ads. The more fundamental challenge is to come up with user-centred, relevant, and imaginative ways to monetise online.
http://socialbizstrategy.com/ad-blocking-can-drive-digital-transformation/
Ad blocking is a call for businesses to develop user-centred, relevant, and imaginative ways to monetise online.
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People
Have her in circles
350 people
Hadi Mulyo Hadi's profile photo
David Starr's profile photo
Daniel emeke's profile photo
Veronica Alcala's profile photo
Naija Race's profile photo
Jon Bustamante's profile photo
rahwi yazid's profile photo
Patrick Leroux's profile photo
Fred Coronada's profile photo
Education
  • De La Salle University-Manila
    Major in Humanities, Minor in Political Science, 1989 - 1993
  • De La Salle University-Manila
    Bachelor of Secondary Education, 1989 - 1993
  • De La Salle University-Manila
    Development Studies, 1993 - 1995
  • Hogeschool van Amsterdam
    Multimedia Design, 2003 - 2006
Basic Information
Gender
Female
Other names
Fatima Alcala, delunna, Timi Alcala, Timi Stoop-Alcala
Story
Tagline
I help your brand evolve from Content Maker to Content Crusader -- to create content not because it’s marketable, but because it matters.
Introduction
I help your brand evolve from Content Maker to Content Crusader. I’m one of the many out there plotting the downfall of the Content Machine. I believe that I can relieve the frustration that entrepreneurs and business owners like you experience with content development by helping you rethink why, for whom, and how you are creating content.

  • I want to enable you to start smaller but with compelling focus; re-energise your efforts by placing people and relationships back at the core of content marketing; and develop content in a way that it helps you validate learnings about your business.

  • Empowering your target audience with compelling content that makes them smarter, transforms you into an authority in their eyes. My goal is to help you conquer content mediocrity and attract your ideal audience -- to nurture meaningful relationships with your audience by optimising content for discovery and conversion. Specifically, I'll develop and harmonise three essential elements of your social and online marketing: customer personas, relevant content offering, and touchpoints for engagement and conversion.

  • I’ll also help your brand become social by design: Social is not what you do -- it’s what you are. For that to happen, we need strategy, planning, and courage. I won’t stop at at making you better in social media -- I’ll help you become a better business because of it.
  • My passion for social and content is anchored by my solid experience in business analysis and requirements management. This enables me to apply an integrated approach to your projects and provide holistic solutions: you'll always get that extra value you deserve.
The work I’ve done in the Netherlands is a blend of both business and project-level functions. I can fulfil different roles in different phases of an online project. I can integrate strategic planning with operational execution.

In the Philippines, I taught political science, humanities, politics of gender and art appreciation, and gave trainings on community radio broadcasting and journalism. I was a copywriter for TV, radio and print, and was active in advocacy campaigns.

I blog on social media, politics, activism, education, and the Philippines. I also plan to revive my diabetes blog (Diabetic Hobbit). I'm a Filipino living in the Netherlands with my Dutch husband whom I met in the Two Towers MUD, and our just-turned-a-toddler Apprentice Wizard-Ninja-Capsuleer. I refer to myself occasionally as delunna and hobbit ;-p
Bragging rights
Once owned by 23 cats
Work
Occupation
Content Crusader - Content Strategist & Marketer, Social Business Analyst, Writer
Skills
content strategy, content brand marketing, social media marketing online marketing, requirements analysis, blogging, teaching, editorial planning, writing
Employment
  • Social Sense Consultancy
    Owner / Social Business Analyst, Online Strategist, 2009 - present
  • Call for Action
    Associate: Social Business Strategist
  • Media Catalyst
    Business / Content Analyst, 2006 - 2009
  • De La Salle University
    Lecturer
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Netherlands
Previously
Philippines - Middle Earth
Timi Stoop-Alcala's +1's are the things they like, agree with, or want to recommend.
Waarom de organisatiecultuur van Call for Action werkt - MT Management T...
www.mt.nl

Geen kantoor, da's de eigenzinnigheid van Call for Action. En klanten die niet weten wat ze willen, hoeven niet aan te kloppen.

Digital and social activism: no small change - Social Strategy & Con...
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The social upheaval that exploded in Tunisia and Egypt is spreading across the Arab World. At the time of this writing, dissent is snowballi

Newsletter June - Leadership & Social Entrepreneurship
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Ready for the upcoming Philippine Independence Day Picnics? One will be held on June 6 at Spaarnwoude Recreational Park - Houtrak, and anoth

Think with Google
www.thinkwithgoogle.com

Industries. Industries; Advertising · Automotive · Business-to-Business · Consumer Goods · Education · Fashion · Financial Services · Govern

4 hype-free steps to financing your social enterprise
www.kulturaco.com

Financing your social enterprise in the beginning is less about how to quickly get your ROI. Always keep in sight the return on objective (R

Cultural entrepreneurs as innovators
www.kulturaco.com

Innovation doesn’t mean invention. Invention, according to Fagerberg, requires purely original thought. It is “the first occurrence of an id

Content Strategy - Google Discussiegroepen
groups.google.com

Charles E Vermette, 24-7-14. Who/what were you before you became a Content Strategist? Charles E Vermette, 22-7-14. Tool recommendations for

Leadership and social entrepreneurship is good business
socialbizstrategy.com

Leadership and social entrepreneurship programme: business for social good makes good business sense.

Twenty years later: Ata-Manobos again, flee from military operations on ...
davaotoday.com

The Ata-Manobo Lumads repeated history as they fled from heavily militarized villages on foot and upon reaching access roads, boarded trucks

The Igorot Struggle for Independence
kahimyang.info

(A paper read before the Cordillera Congress for National Liberation, Mountain Provincial High School, Bontoc, December 26, 1971.) A group o

Radical change to Performance Reviews wins Atlassian prestiguous Human C...
blogs.atlassian.com

I'm chuffed that the Human Capital Institute (HCI) and the Management Innovation eXchange (MIX) announced that Atlassian is a winners of the

Key business areas that drive social media success - Social Strategy &am...
socialbizstrategy.com

Social media strategy is not an island. It is intricately connected to different business activities which, in turn, shape its success.

A cheaper but smarter way to increase organic reach on Facebook
socialbizstrategy.com

There's a strategic way small businesses can increase organic reach on Facebook for free and yet stay relevant.

Snowden at SXSW: The NSA set fire to the future of the Internet
news.cnet.com

In his first extended comments to the public, Edward Snowden calls on the development community at South by Southwest to create more usable

Will Keywords be Replaced by Topics for Some Searches?
www.seobythesea.com

Will Google return results on whether or not there's a probability they are related by topic to a query, and a probability that they are a g

Getting a good night's sleep with Beddit
www.beingpeterkim.com

"Quantified self" is a term used to describe the intersection of technology and health that drives heightened awareness of a person's state

Who is building the institutions of the Twenty-First Century ?
www.slideshare.net

A talk I gave at Meaning 2013 looking at startups and corporates and the lack of innovation in org design they both suffer from; plus, how w

How do you use social media to promote a boring product? - Schaefer Mark...
www.businessesgrow.com

Is your product boring? Social media still might fit in your plans, as this example shows.

How to Build a LinkedIn Marketing Plan that Delivers Ongoing Results
www.socialmediaexaminer.com

Are you happy with how you are using LinkedIn?LinkedIn offers companies multiple marketing opportunities, but which ones are right for your

HOW TO NURTURE LEADERSHIP AND ENTREPRENEURSHIP IN MIGRANT WORKER’S SOCIE...
thefilipinoexpat.com

Globalization has pushed us to great discoveries and innovation each and every single moment. The world is seen as borderless with thousands