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“You have people who can’t go to the hospital because they don’t have money. So I started thinking, if you don’t have money, what do you have?” Gamal said.
“There’s garbage everywhere on the ground. So we decided to use garbage as a financial resource,” he continued.
He then created a company called Garbage Clinical Insurance which collects the trash that is given to him by his patients and then sells it to recycling companies. The money earned from the recycled garbage is then used to pay for medicine and health care for the people who turned in the trash.
So to unify the visual brand, the team created what they call an H-Frame system. Yes, it’s built from the "H" in Hillary, and it leverages the brands electric blue and red colors to frame any images and text in the campaign.
"We didn't want this to be called a logo. It's not just about the one symbol to represent Hillary's brand. We created a system and voice to represent Hillary's brand instead," Shelton says. "Brand is about story, aligned touch points, and how you connect with your audience. We saw all the conversations on the Internet where everyone was criticizing the existing logo (symbol), and we thought that was totally the wrong conversation. We should have asked, 'What is her story? Why should everyone care?' rather than, 'Why an H and an arrow?’"
"Stories matter. Many stories matter. Stories have been used to dispossess and to malign, but stories can also be used to empower and to humanize. Stories can break the dignity of a people, but stories can also repair that broken dignity."
"That when we reject the single story, when we realize that there is never a single story about any place, we regain a kind of paradise."
"If I had to guess and put a name on it, I’d say that at some point, the drug war was as much a function of class and social control as it was of racism.”
"(Interviewer) Do you have a sense of why the Freddie Gray death has been such a catalyst for the response we’ve seen in the last 48 hours?
(Answer) Because the documented litany of police violence is now out in the open. There’s an actual theme here that’s being made evident by the digital revolution. It used to be our word against yours. It used to be said — correctly — that the patrolman on the beat on any American police force was the last perfect tyranny. Absent a herd of reliable witnesses, there were things he could do to deny you your freedom or kick your ass that were between him, you, and the street. The smartphone with its small, digital camera, is a revolution in civil liberties."
"There’s a real skill set to good police work. But no, they were just dragging the sidewalks, hunting stats, and these inner-city neighborhoods — which were indeed drug-saturated because that's the only industry left — become just hunting grounds. They weren’t protecting anything. They weren’t serving anyone. They were collecting bodies, treating corner folk and citizens alike as an Israeli patrol would treat the West Bank, or as the Afrikaners would have treated Soweto back in the day. They’re an army of occupation. And once it’s that, then everybody’s the enemy."
"By the standard of that long list, Freddie Gray becomes almost plausible as a victim. He was a street guy. And before he came along, there were actual working people — citizens, taxpayers — who were indistinguishable from criminal suspects in the eyes of the police who were beating them down. Again, that’s a department that has a diminished capacity to actually respond to crime or investigate crime, or to even distinguish innocence or guilt. And that comes from too many officers who came up in a culture that taught them not the hard job of policing, but simply how to roam the city, jack everyone up, and call for the wagon."
- De La Salle University-ManilaMajor in Humanities, Minor in Political Science, 1989 - 1993
- De La Salle University-ManilaBachelor of Secondary Education, 1989 - 1993
- De La Salle University-ManilaDevelopment Studies, 1993 - 1995
- Hogeschool van AmsterdamMultimedia Design, 2003 - 2006
- I help your brand evolve from Content Maker to Content Crusader -- to create content not because it’s marketable, but because it matters. Empowering your target audience with compelling content that makes them smarter, transforms you into an authority in their eyes. My goal is to help you conquer content mediocrity and attract your ideal audience -- to nurture meaningful relationships with your audience by optimising content for discovery and conversion. Specifically, I'll develop and harmonise three essential elements of your social and online marketing: customer personas, relevant content offering, and touchpoints for engagement and conversion.
- I’ll also help your brand become social by design: Social is not what you do -- it’s what you are. For that to happen, we need strategy, planning, and courage. I won’t stop at at making you better in social media -- I’ll help you become a better business because of it.
- My passion for social and content is anchored by my solid experience in business analysis and requirements management. This enables me to apply an integrated approach to your projects and provide holistic solutions: you'll always get that extra value you deserve.
- Social Sense ConsultancyOwner / Social Business Analyst, Online Strategist, 2009 - present
- Call for ActionAssociate: Social Business Strategist
- Media CatalystBusiness / Content Analyst, 2006 - 2009
- De La Salle UniversityLecturer
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