Tim Williams is founder and managing director of Ignition Consulting Group, a U.S.-based consultancy devoted to helping advertising agencies and other professional service firms create and capture more value.
Tim is a noted author, international speaker, and presenter for major industry associations, agency networks, universities, and business conferences worldwide. His seminars have been featured by the American Association of Advertising Agencies, Association of National Advertisers, Institute of Advertising Practitioners (U.K.), Institute of Communication Agencies (Canada), International Advertising Association, and numerous other advertising agency associations with global membership.
He is author of the book, “Take a Stand for Your Brand: Building a Great Agency Brand from the Inside Out” ranked by Amazon as one of the top ten books on brand building. His booklet “Defining the Agency Brand,” published by the American Association of Advertising Agencies is regarded as the standard in agency brand development. Tim’s newest book is “Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success.”
As a recognized thought leader in the advertising and marketing business, Tim is a frequent contributor to leading marketing publications including Advertising Age, Adweek, Communication Arts, and The Advertiser in the United States and Campaign and Admap in the United Kingdom. Based on his expertise in the area of building differentiated professional service brands, Tim has been interviewed and quoted by The New York Times, The Wall Street Journal, The Economist, The Guardian, Toronto Globe & Mail, National Post, Huffington Post, Bloomberg News, Japan’s Nikkei News, Spain’s Expansión, and numerous other business publications in Asia, India, South America, and Australia. Tim writes the popular blog “Propulsion” (www.ignitionpropulsion.com) and was selected by LinkedIn as one of 250 global LinkedIn Influencers featured regularly on LinkedIn Today.
Tim is also a Senior Fellow of the VeraSage Institute (www.verasage.com), a think tank devoted to revolutionizing the business model of professional service firms. As an adviser in this area, Tim has worked with major agencies, agency holding companies, Fortune 500 companies, and national and international associations.
Before forming Ignition, Tim was president of nationally-ranked R&R Partners (creators of the “What happens here, stays here” campaign for Las Vegas) and was co-founder of his own firm, now known as Richter7. Tim launched his career in New York working at multinational agencies including Ogilvy & Mather and Marsteller, and has led efforts for a variety of well-known brands ranging from CBS Television to American Express.