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Tim Smits
Works at Katholieke Universiteit Leuven
Attended Katholieke Universiteit Leuven
Lives in Leuven, België
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Tim Smits

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The drama in programmatic online advertising
In times of adversity, online advertising routines
fail. Drastically The above example of an inappropriate display ad is just one in a range of similar advertising anomalies following the crash of
Germanwings flight 4U9525 in March 2015. In the hours and da...
In times of adversity, online advertising routines fail. Drastically The above example of an inappropriate display ad is just one in a range of similar advertising anomalies following the crash of Germanwings flight 4U9525 ...
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Tim Smits

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Happy Birthday, New Coke (°March 23, 1985)
Tuesday April 23rd of 1985 the Coca-Cola Company launched New Coke . This still remains one of the major cases in the marketing literature. It often ranks first in all-time lists of marketing fails (such as on marketwired , or in Matt Haig's book Brand Fail...
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Dag van de Alumni @ Faculteit Sociale Wetenschappen +KU Leuven​.
Thema: Participatie

Straks zelf presenteren over sociale media en participatie. Samen met alumna +Fiona Boyle​.
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Paprocki (2009): "if you don't brand yourself, Google will brand you".
On social media and personal branding. Still a good quote when talking to students about their #futureself.
#kuleuven
Job seekers need more than simple résumés. They need to brand themselves, and a social networking site is a place to start.
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Insight in copy writing
"The great art in writing advertisements, is the finding out a proper method to catch the reader's eye, without which a good thing may pass over unobserved, or be lost among commissions of bankrupt. Asterisks and hands were formerly of great use for this purpose. Of late years, the N.B. has been much in fashion; as also little cuts and figures, the invention of which we must ascribe to the author of spring-trusses. I must not here omit the blind Italian character, which being scarce legible, always fixes and detains the eye, and gives the curious reader something like the satisfaction of prying into a secret."

All credits to this chap: Joseph Addison
Date: September 1710

cc +Seppe Cockx 
After Sir Godfrey Kneller (1646–1723) Link back to Creator infobox template · wikidata:Q65317 · Sir Godfrey Kneller. Alternative names, Gottfried Kneller, Birth name: Gottfried Kniller. Description. German painter, draughtsman, engraver and miniaturist. Date of birth/death, 8 August 1646 ...
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Op zijn beste het halve werk, natuurlijk. Maar wel een heerlijk stukje lectuur, merci! 
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Glad to have our systematic review on child-targeting food endorsement marketing accepted for publication.
+International Communication Association Communication Yearbook
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#icebucketchallenge accepted @leendhaenens cc @ims_kul
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Have him in circles
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Tim Smits

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How credibility spoiled this mini-lecture on statistics
In a recent reply to one of our commentaries ( Smits et al., 2015 ), Domenic Cicchetti gave an interesting mini-lecture on effect sizes, power, and sample sizes. You'll find it here . Though interesting in itself, it is a pity that the full scope of his con...
In a recent reply to one of our commentaries (Smits et al., 2015), Domenic Cicchetti gave an interesting mini-lecture on effect sizes, power, and sample sizes. You'll find it here. Though interesting in itself, it is a pity t...
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History in persuasion
 
Today in History: Martians Invaded Earth (Theatrically Speaking)
On October 30, 1938 — 76 years ago today — a 23-year old Orson Welles caused nationwide panic among some radio listeners when he presented a theatrical radio broadcast of H.G. Wells’s 19th century science fiction novel, The War of the Worlds, updated from its original setting in Victorian England to the U.S. and delivered mostly as breaking news. 

Although the radio show began by describing what was about to occur as a presentation of this novel, many people tuned in a bit late and only heard “breaking news” that sounded to them like reality — Martians were invading the Earth and firing “heat-rays” and releasing poisonous gas after being shot at by National Guard troops. The Martians landed in a field in Grovers Mills, New Jersey, quickly annihilated 7,000 National Guardsmen who had attacked them, then moved on to Chicago and St. Louis. The acting by Welles’s team was so good that some listeners believed the fictional news announcers were terrified by what was happening and panic spread quickly throughout the nation. In retrospect, some analysts have concluded that few people were actually panicked by the broadcast, but that newspapers inflamed the idea of a nationwide panic by printing exaggerated stories.

Because the radio show caused such an uproar, at least in the competitive newspaper press, the Federal Communications Commission investigated the program; but it found no wrongdoing. Nonetheless, Orson Welles feared that the controversy over this broadcast would ruin his career. But what happened was that the notoriety generated by this particular broadcast helped him secure a contract with a Hollywood studio where, in 1941, he wrote, produced, directed, and starred in Citizen Kane — a movie that many critics have called the greatest film in the history of American cinema.

YouTube videos:
•_War of the Worlds_ Radio Broadcast: Orson Welles "War of the Worlds" Radio Broadcast
•Orson Welles apologizes: George Orson Welles apologizes for the The War of the Worlds broadcast (October 31 1938)
•Orson Welles interviewed by Dick Cavett: Orson Welles bitches about Harry Cohn
•YouTube interviewed by Merv Griffin: Orson Welles' Last Interview (Merv Griffin Show 1985)
•YouTube interviewed by Michael Parkinson: Orson Welles - Interview (1974)

Sources:
http://www.history.com/this-day-in-history/welles-scares-nation
http://en.wikipedia.org/wiki/Orson_Welles
http://en.wikipedia.org/wiki/Mercury_Theatre
http://www.slate.com/articles/arts/history/2013/10/orson_welles_war_of_the_worlds_panic_myth_the_infamous_radio_broadcast_did.html
http://history1900s.about.com/od/1930s/a/warofworlds.htm
http://en.wikipedia.org/wiki/H._G._Wells

Image credits:
•New York Time headline: http://20thcenturyhistory.blogspot.com/2010/10/october-30th-orson-welles-terrifies.html
•Daily News headline: http://www.slate.com/articles/arts/history/2013/10/orson_welles_war_of_the_worlds_panic_myth_the_infamous_radio_broadcast_did.html
•Herald Examiner headline: http://3.bp.blogspot.com/-8Z89D2rdLT4/UnFfkeZBAyI/AAAAAAAAkqw/aANJipw0kyQ/s400/war+of+the+worlds.jpg
•Boston Daily Globe headline: http://3.bp.blogspot.com/-8Z89D2rdLT4/UnFfkeZBAyI/AAAAAAAAkqw/aANJipw0kyQ/s400/war+of+the+worlds.jpg
•Wilmington Morning News headline: http://delmarvahistory.files.wordpress.com/2013/10/wilmington-war-of-worlds-broadcasting.jpg
•The Frederick Post headline: http://www.rarenewspapers.com/view/578001
•Orson Welles delivering broadcast: http://0.tqn.com/y/history1900s/1/L/X/I/1/waroftheworlds.jpg
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IMS brown bag seminar by Illinois at Urbana-Champaign colleague Kevin Wise.
Topic= embodied cognition and media psychology
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Recent controversy on the validity of research findings in different areas such as psychology and medicine resulted in increased skepticism among both the general public and scientists. This skepticism is no longer confined to those areas in which fraud cases initiated the initial debates and now extends to all areas of empirical research where the validity of the scientific method, its reporting standards and replicability are questioned. 
It is with this perspective in mind that the KU Leuven doctoral school of the humanities and social sciences organized a double seminar to discuss these issues. Eric-Jan Wagenmakers (University of Amsterdam) will first discuss the skepticism and particularly focuses on the distribution of p-values in research. Daniël Lakens (T.U. Eindhoven) will then discuss issues of sample size planning and effect sizes and he will extend this to situations where sequential analyses are done to decide whether to continue further data collection or not.

As such, both presentations will deal with positive consequences and reactions to the ongoing skepticism about empirical research.

Venue: Zeger Van Hee, College De Valk, Tiensestraat 43, Leuven
Time: Thursday 18 september – 2pm-4:30pm
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Have him in circles
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Work
Occupation
Tenure track professor @KULeuven
Employment
  • Katholieke Universiteit Leuven
    2000 - present
  • Katholieke Universiteit Leuven
    Assistant Professor, 2010 - present
  • Lessius University College
    Lecturer, 2010 - present
  • Northwestern University
    Visiting scholar, 2012 - 2012
  • Katholieke Universiteit Leuven
    Junior Researcher Social Psychology, 2000 - 2004
  • Katholieke Universiteit Leuven
    Senior Researcher, 2004 - 2009
  • Universiteit Antwerpen
    Assistant Professor, 2005 - 2010
  • Lessius University College
    Senior Researcher, 2009 - 2010
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Currently
Leuven, België
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Introduction
Assistant professor in persuasive & marketing communication at Leuven University (Belgium). Topics: peripheral cues; counterintuitive effects; kidsvertising; food marketing
Education
  • Katholieke Universiteit Leuven
    MSc Psychology, 1995 - 2000
  • Katholieke Universiteit Leuven
    PhD Social Psychology, 2000 - 2005
  • Katholieke Universiteit Leuven
    MSc Statistics, 2000 - 2003
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