Not the kind of numbers I normally work with, but fascinating stuff based on data from Slovenia. And not as weird as it may seem!
There are some surprising examples of how not to do it from prominent brands, such as Zappos. And also some more positive examples of how to do it right.
Very impressive. As with Conversion XL, I wonder how they have the time to put out such high quality material for free.
I dream about what we would be able to do now in the way of automatically-routed freight if that infrastructure had survived just a bit longer.
Which view to you filter? The one with historical data, or the new one?
Someone's just asked about that on an old blog post I wrote. I normally advocate keeping the historical data unfiltered if that's how it is at the moment and applying filters to the new view. But maybe I've got that the wrong way round.
For each property, I always have a default view called MASTER View - which contains raw data.
Then I always create additional FILTERED views to share report with other people.
This had helped us a lot. Especially, when one guy accidentally updated a filter incorrectly - causing loss of data for some time and nobody noticed, we were lucky to be able to retrieve lost data from the Master View.
- CxFocusConsultant, specialising in web analytics for e-commerce, present
- I share items mostly about analytics and ecommerce on Twitter
- My CxFocus blog contains longer help, advice and tips for ecommerce merchants who want to use analytics, surveys and tests to make their sites better. There's loads of stuff like video tutorials and Google Analytics Custom Reports to download.
- I'm using my Google+ page for a mixture of sharing other items of interest to people working in ecommerce as well as some of my own ecommerce advice (longer than Twitter, shorter than my blog posts)
- My Facebook page is where I share short links to ecommerce-only advice and tips which I think are useful to retailers
In those days I was working on experimental content sites, but these days I specialise in e-commerce because:
- I have a background in mail order dating back to the seventies
- We're all shoppers and if I can do anything to make that less-bad then I've done something vaguely useful!
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