Expert social media manager, content creator and online strategist with
experience marketing and engaging with audiences via blogs, as well as
through sites such as Facebook, Twitter, Pinterest, Google+, Instagram,
LinkedIn and YouTube.
Highly organized and results-driven manager who helped establish a
nationally recognized social media department that now includes nearly
40 web properties and hundreds of thousands of followers globally.
Expert communicator with experience creating timely, engaging and
valuable content for a variety of audiences and stakeholders.
Manage two direct reports and consult with a team of more than two dozen
contributors who write regularly for the award-winning What's Up,
USANA? blog. Our social media efforts have earned numerous awards and I
have been named Digital Communicator of the Year and Blogger of the Year
by PR News.
Obtained a master's degree in journalism from the University of
California at Berkeley and spent nearly a decade as a journalist,
working as a business reporter, sports reporter, sports editor and copy
editor in both traditional and new media.
➢ Brand journalism
➢ Social media (blogging, social sites, video, etc.)
➢ Public speaking, live training (in person and via webinar)
➢ Online content optimization
➢ International strategic communication
➢ Video content creation/editing/production
➢ Community management via digital media
➢ Athlete, spokesperson promotion
➢ Writing, reporting