Facebook has been testing Instant Articles with selected partners since May 2015 and opened it up to all publishers in April of this year. According to recent data, Instant Articles received 20% more clicks than mobile web articles from the News Feed and once someone clicks on an Instant Article, they’re 70% less likely to abandon the article before reading it. Data also shows that they are shared 30% more than mobile web articles on average.
If you are ready to give Instant Articles a try, this step by step tutorial by explains the pros and cons of them as well as shows you how to setup them up for WordPress.
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