A very interesting article, I enjoyed it very much. I do very much love and believe that language holds a power that most people never realize in their lives. How subtle nuance, inflections and even cadence can so alter a humans perceptions of a story, or an event.
To offer a rather grossly and crude example, but one that should be well understood by most, "The War Department". It was changed to "Department of Defense", and this was no accident, it was carefully crafted for several reasons. It would be easy to rail against War Department spending, as it is often easy to oppose war when it isn't aptly justified. However, it makes things far more difficult to rain against The Department of Defense, I mean don't you support defending your country and your people? Changes everything, even though they are essentially the same function doing the same things, only the language changed.
Enemy Combatant for contemporary folks to chew on. There are of course many other examples but it would behoove people to pay mind to how language is used and become wary it.