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Tim Colling
Works at A Servant's Heart Web Design and Marketing
Attended San Diego State University
1,836 followers|871,270 views
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Tim Colling

■ Other Discussions & Help  - 
 
Website Audit Tool On Your Website
=============================
I'm thinking about adding a tool to my own website that would offer a "free website analysis" to visitors coming to my site. Something like woorank.com or mysiteauditor.com.

Does anyone else here already do that, or do you have any suggestions about whether it's a good thing to do, and if so, which third-party tool(s) to use in order to implement the idea?

Thanks!
3
Julie B's profile photoPhil Rozek's profile photoDarren Craig's profile photoMax Minzer's profile photo
4 comments
 
+Tim Colling, good question, agree with Phil. Especially about the part of attracting the right people - this will only attract SEOs.

+Steve Webb's site might not be crazy active anymore but I always liked the tool on his site:
http://www.webgnomes.org/free-seo-audit/

All that said, your post is not directly related to local (see #6 here: https://goo.gl/8EJsRR). I'll remove it from community but it'll still be on your profile.
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Tim Colling
owner

Discussion  - 
 
Pathways Private Duty - Non-Medical In-Home Care and Geriatric Care Management in Santa Clara, San Mateo and Alameda Counties in California

We were honored to be chosen to create a new website for Pathways Private Duty, which provides non-medical in-home caregiving and geriatric care management services to the California counties of Santa Clara, San Mateo and Alameda.
Pathways Private Duty is one of the largest and most experienced home care providers in the Bay Area.


https://eldersell.com/pathways-private-duty-non-medical-home-care-geriatric-care-management-santa-clara-san-mateo-alameda-counties-california/

#eldercaremarketing #seo #onlinemarketing #homecaremarketing
1
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Tim Colling

Discussion  - 
 
What About When A Company Uses The Wrong Type?

If you look at the markup for the website shown below, they are using the schema type "Physician" but they are in fact a completely non-medical companion caregiving agency. This brings to mind a few questions:

1. Is it likely to be helping them rank any higher for search terms that might be relevant, such as "senior care" or "geriatric care"?

2. If so, it's sort of like unfair competition, or, more to the point, webspam.

3. If so, does it matter whether we submit webspam reports on such cases to Google?

Just wondering.

http://www.heavenathomecare.com/
3
Aaron Bradley's profile photoJarno van Driel's profile photo
4 comments
 
4.9? Interesting solution: trying to prevent the algo's recognizing it as spam by not giving yourself an impossible to get maximum rating value - Quite smart actually. ;)
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Tim Colling

Discussion  - 
 
In Home Caregiving Service Business

I know how to create localBusiness markup for a business of this type with respect to its location, etc, but I'm at a loss as to how to create the markup for describing the service that it offers and the area that it serves. Could someone help with an example of that?
2
Tim Colling's profile photoJarno van Driel's profile photo
13 comments
 
You're welcome +Tim Colling​.
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Tim Colling

Shared publicly  - 
 
MB HomeCare - Non-Medical In-Home Caregivers in Baltimore City and in nearby Maryland Counties

We have the honor of having been selected to create a re-designed website for MB HomeCare of Bel Air, Maryland. MB has been in business sin 2004 and provides non-medical in-home caregivers in Baltimore City, Baltimore, Harford and Cecil Counties, and select areas in Howard and Carroll Counties.


https://eldersell.com/mb-homecare/

#eldercaremarketing #seo #onlinemarketing
1
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Tim Colling

Google Local & Maps  - 
 
Email from Google: "Photos are missing from your...listing on Google"

One of my clients just received an email from Google with the subject line, "Photos are missing from your [company name] listing on Google". The client forwarded it to me, and it turns out that while every one of their locations in GMB has photos, Google is now prodding them to enter many more photos in several categories:

Interior photos
Add at least 3 great interior photos to show customers what your business feels like inside.

Exterior photos
Add at least 3 great exterior photos to help customers recognize your business.

Photos at work
Add at least 3 photos that are representative of the services you offer.

Team photos
Add at least 3 photos showing your management team and your employees.

Additional photos
Add additional photos of your business that don't fit in any of the other categories.

Is this a sign of some new initiative from Google? It's going to annoy my clients and they're going to wonder whether I have overlooked doing something for them. Sheesh!
3
Margaret Ornsby's profile photo
 
Hi Tim
It probably is a gentle prod by G, as much to improve their listings as it is to see who's a real biz owner. The number of photos they're asking for is very uncommon to see on any listing.
Will keep an eye & ear out for more of this if it looks like it's turning into something bigger and let you know.
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Tim Colling

✍ Citations & Links  - 
 
Email from Google: "Photos are missing from your...listing on Google"

One of my clients just received an email from Google with the subject line, "Photos are missing from your [company name] listing on Google". The client forwarded it to me, and it turns out that while every one of their locations in GMB has photos, Google is now prodding them to enter many more photos in several categories:

Interior photos
Add at least 3 great interior photos to show customers what your business feels like inside.

Exterior photos
Add at least 3 great exterior photos to help customers recognize your business.

Photos at work
Add at least 3 photos that are representative of the services you offer.

Team photos
Add at least 3 photos showing your management team and your employees.

Additional photos
Add additional photos of your business that don't fit in any of the other categories.

Is this a sign of some new initiative from Google? It's going to annoy my clients and they're going to wonder whether I have overlooked doing something for them. Sheesh!
7
Jennifer L Metro's profile photoUK Tutoring Services-Cambodia's profile photo
14 comments
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Tim Colling

Shared publicly  - 
 
Pathways Private Duty - Non-Medical In-Home Care and Geriatric Care Management in Santa Clara, San Mateo and Alameda Counties in California

We were honored to be chosen to create a new website for Pathways Private Duty, which provides non-medical in-home caregiving and geriatric care management services to the California counties of Santa Clara, San Mateo and Alameda.
Pathways Private Duty is one of the largest and most experienced home care providers in the Bay Area.


https://eldersell.com/pathways-private-duty-non-medical-home-care-geriatric-care-management-santa-clara-san-mateo-alameda-counties-california/

#eldercaremarketing #seo #onlinemarketing
1
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Tim Colling

Questions  - 
 
Blocking WebPageTest IP Addresses

Hi - I would like to prevent my sites' visitor counts to exclude hits from the tester machines at WebPageTest.org in Dulles. I'm trying to use an IP Address exclude filter to do that. Is there a better way?

Anyway, the IP addresses that I need to block for this purpose are
1) the single addredd 192.168.102.82
2) all addresses in the range that includes 192.168.101

Here's the regex expression that I have been attempting to use, but it does not filter out the desired test machine visits:

^192\.168\.102\.82$|^192\.168\.101.*$

Also I have attached a photo with a screen shot of the filter settings.

What am I doing wrong?

Thanks!
1
Jeff Lukey's profile photoMichele Pisani's profile photomubarakpt vnr's profile photo
7 comments
 
Mobile 
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Tim Colling

☛ Local Website/Pages  - 
 

"Lead Theft Directories"

I see a growing problem, at least in my vertical niche, of "directory" websites that publish companies' names along with phone numbers that are NOT the numbers for those companies but rather phone numbers for lead-gen call centers that divert the callers to other companies.

I call these sites "Lead Theft Directories" because that's basically what they are doing: using companies' brand identities to attract leads that they then sell to competing companies.

One such lead theft directory is a site that used to be a reputable elder care site called caring.com. Here's an example of a lead theft page on that site with a number that is NOT the number for the company listed:

https://www.caring.com/local/in-home-care-in-san-marcos-california/a-servants-heart-care-solutions

Of course, if you buy advertising on that site (around $2,000 US per year), then they'll do you the favor of using your number, not the phony lead theft number.

I just wrote caring.com and asked them to take down that listing (I was the owner of that company in the example until I sold it last year). We'll see what they do about my request.

I speculate that I'm not the only one here who is encountering this problem more and more.

What else can we do in these situations?

Thanks!
5
Matt Maglodi's profile photoDan Leibson's profile photoTim Colling's profile photo
11 comments
 
+Matt Maglodi You asked, "Other than the nap inconstancy, are they forwarding the calls? Or just holding it hostage till u pay the fee's?"

They are passing the calls on to their own lead-gen customers as new leads.
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Tim Colling
owner

Discussion  - 
 
MB HomeCare - Non-Medical In-Home Caregivers in Baltimore City and in nearby Maryland Counties

We have the honor of having been selected to create a re-designed website for MB HomeCare of Bel Air, Maryland. MB has been in business sin 2004 and provides non-medical in-home caregivers in Baltimore City, Baltimore, Harford and Cecil Counties, and select areas in Howard and Carroll Counties.


https://eldersell.com/mb-homecare/

#eldercaremarketing #seo #onlinemarketing #homecaremarketing
Information regarding MB HomeCare - Non-Medical In-Home Caregivers in Baltimore City and in nearby Maryland Counties from A Servant's Heart Web Design and Marketing
1
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Tim Colling

☛ Local Website/Pages  - 
 
Two corporations, one address and website
========================================

It's my turn to ask about one of the classic questions here.

I have a client with one website and one office for two related but separately-incorporated and licensed businesses.

- One is a licensed home health agency
- The other one is a licensed hospice agency.

They are thought of in the community as one organization. They use one physical office for both organizations. They refer to themselves as “Company Name Home Health and Hospice”.

They prefer to have one website for both businesses.

There are separate menu choices from the top-level navigation for each of the two separate types of service, i.e., one menu choice for home health care and one for hospice care.

Here is what I’m planning to do for them; please let me know if you disagree.

1. Websites: we’ll continue to use just one

2. Schema.org markup:
a. we’ll have markup on home page for both corporations and for their services
b. we’ll have markup on each of the two top-level service pages for its own corporation name and type of service

3. Google My Business: they have already created one GMB record, for the “combined” organization. I plan to leave it that way.

4. Citations: they appear to have existing citations with names with all the possible combinations, i.e., home health, hospice, home health and hospice, and hospice and home health. I plan to standardize upon “Company name home health and hospice” for all citations, corresponding to the way that the organization refers to itself in its own literature and on its website.

==========

How does that sound?
2
Matt Maglodi's profile photoSara Goldberger's profile photo
2 comments
 
For proper optimization of the 2 services they do need to keep one listing for each service. Also mark it as claimed and verified already. That would be most helpful. This will help them get their campaigns to reach the desired demographics.


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Work
Occupation
President at a A Servant's Heart Web Design and Marketing, which provides Online Marketing for Companies and Individual Professionals That Serve The Elderly and Their Families, as well as President at A Servant's Heart Care Solutions, at Age Assistance In-Home Care Agency and at Age Advisors, which provides professional geriatric care management services
Skills
Online Marketing, Eldercare Services and Geriatric Care Management, Software Engineering, Accounting, Antique Pottery
Employment
  • A Servant's Heart Web Design and Marketing
    President, 2013 - present
  • A Servant's Heart In-Home Care
    President, 2003 - 2015
  • A Servant's Heart Geriatric Care Management
    President, 2012 - 2015
  • Ariba
    Director of Program Management,, 2000 - 2003
  • Vendavo
    Director of Program Management, 1999 - 2000
  • Borland
    Multiple R&D Management Roles, 1994 - 1999
  • Shared Logic
    Chairman, 1987 - 1994
Basic Information
Gender
Male
Story
Tagline
Eldercare Services Marketing & SEO, Geriatric Care Management and Private Duty Care Solutions
Introduction
Christian, Husband, Father, Son, Grandfather, Great-Grandfather, Leader, Learner, Entrepreneur

Timothy J. Colling, CPA, CMC is the President of A Servant's Heart Web Design and Marketing, which provides website development and online marketing for professionals and companies that serve the elderly and their families.

He has more than 30 years of experience in management in a variety of industries and has served in the past as a member of the statewide steering committee for the Homecare Aide Section of the California Association for Health Services At Home (“CAHSAH”). 

Mr. Colling is a Certified Public Accountant (not actively in practice), and received his Bachelor’s Degree in Accounting from California State University at San Diego.  He has worked as a CPA in Public Accounting, a corporate Chief Financial Officer for a manufacturing company, and a software engineering manager for several private and public software companies, in addition to working as an eldercare manager and in-home caregiver agency administrator since 2003.

On a personal note:

My wife Linda and I have been longtime collectors of several different types of antique pottery, primarily Vernon Kilns "Vernonware" but also Garden City Pottery, made in San Jose, California, and Winfield Pottery, made in Los Angeles, California.  There is more information about these pottery topics on our personal website at www.Vernonware.com.


Bragging rights
One wife, two daughters, six grandchildren, two great-grandsons. Wrote a monthly magazine column for database application developers in the 1980s and 1990s. Edited a book on database programming. Recognized authority on Vernon Kilns "Vernonware" California art pottery and dinnerware made from the 1930s through the 1950s.
Education
  • San Diego State University
    BS Accounting, 1995
Contact Information
Work
Phone
1-760-744-8200
Email
Above & Beyond has served the needs of Eastern and SouthEastern Iowa patients since 2004. With a service area covering a 50-mile radius around Monticello, Iowa, Above and Beyond provides home health care, home caregiving, therapies and hospice care to residents within an 8,000 square mile territory in Iowa.
Public - a month ago
reviewed a month ago
Zero stars. Unhelpful, different and conflicting information from different people, the transfer from our original lender to them went horribly bad, and so forth. If we had any choice at all in the matter, we would choose another company, but we have no ability to do so and no recourse for our troubles.
Public - a month ago
reviewed a month ago
You can certainly tell that Accredited has 35 years of experience providing home care. They are very organized and their caregivers are reliable and know what they are doing.
Public - 4 months ago
reviewed 4 months ago
Dr. H is a terrific doctor. He has been my primary care physician for years. He is thoughtful and thorough but doesn't nag me or make me feel bad when I don't always do things that are best for me. He's also very practical and helpful.
Public - a year ago
reviewed a year ago
27 reviews
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Accredited Home Care has been terrific to work with and you can tell that they have decades of experience. Their professional and clinical staff are focused on what's best for their patients and their families, providing in home caregivers who are caring, consistent and dependable.
Public - 4 months ago
reviewed 4 months ago
Caring Connection, Inc. has been a terrific community resource for many years in the Harford County area as well as Baltimore County and Cecil County. Joyce and her team there provide excellent in-home caregivers, and they also provide professional geriatric care management services. With referrals from physicians and other medical professionals from Johns Hopkins and elsewhere, you can trust them to provide excellent service that is caring, consistent and dependable.
Public - 6 months ago
reviewed 6 months ago
Dr. Carmichael has been my family's dentist literally for decades. He is a dental care expert but, just as importantly, he is caring, gentle, thoughtful and thorough with his patients. His staff is great too. You can't go wrong with Dr. Carmichael!
Public - a year ago
reviewed a year ago