Today I was thinking about advertising, particularly how I ignore or filter virtually all of it.
I watch most TV pre-recorded so I can skip breaks (not fast-forward), on the radio I will station hop when an advert break comes on (and the BBC helps with this one too), when going to the cinema I will normally arrive 10mins late to skip the ads while still getting most of the previews and online I ignore the periphery of pages and just the other day I noticed that with any pop ups/"skip in x seconds" ads I automatically look for the cross/skip button and totally ignore the rest- the last one I skipped before I consciously realised it. If I am watching streaming TV I will surf the web while any unavoidable adverts are on.
If my behaviour is anything like typical, I would be worried if I were an advertising exec.
The other problem is that most of the adverts are irrelevant to me- I don't need debt refinancing, cash for gold, adult dating, dubious lottery products, get fit quick schemes, plastic surgery, dieting etc. Even technology sites such as +Ars Technica
serves off topic ads, maybe because I am in Europe.
However, I am a busy married professional homeowner with kids (and my wife is a professional too) so there are quite a few products I do need and can afford.
The one exception to this advertising filtering/mismatch is on podcasts. I find that I don't mind the adverts on specialist interest podcasts, they are all generally on topic (which I am interested in or I would not be listening the podcast in the first place) and I have much better connection with the show hosts as they are generally small operations, often read the ads themselves and they are quite open about the need for advertising to keep the product free. Ad breaks are also short and not too often. And you know what? I have looked up products, used discount codes, tried new vendors, all from in-podcast advertising. On occasion I have even relistened to an advert spot to get the details down.
How can I get more of the latter and less of the former, without sacrificing my privacy (too much- I certainly don't want to give the likes of +Facebook+
free reign with my data)? I am sure we could all win that way.#advertising #podcasts #privacy