Hi. My name is Ties Morskate and I am a marketing specialist who helps B2B companies get better results by improving their market interaction.
Very few people are aware that their company is leaving money on the table because their marketing and communication activities are not properly aligned with their sales efforts. What is proper alignment? It’s when marketing and sales tell the same remarkable story, a story the client enjoys telling others and a story she is reminded of when she next visits your website or looks at your brochure.
My job is to help companies develop this story and, when it’s done, make sure that this story is right at the core of any form of market interaction, whether it’s a brochure, website, advertising campaign or booth at the next trade fair.
My main skills are the ones that contribute to these stories and strategies: writing, (marketing-) strategy and creative/critical thinking. But the online world of new and social media has no secrets for a digital native, and I frequently work with clients on their websites, content strategy and social media presence.
My company is called De Merkelijkheid and on our website you can find some of our clients, examples of our work and many articles detailing our approach and ideas on marketing. Be aware, it’s all in Dutch.