What gets me, is that if this printer is so notorious amongst the 3D printer users for requiring constant recalibration, how does Officeworks think that they're going to be creating a positive impression and user experience? The DRM cartridges were the biggest put off to me. You're paying AUD$60 for approx 320g of filament. I can buy 1kg of filament for slightly less than that.
I have a Printerbot Plus V2 right now, and it's awesome. It still requires recalibration between changes between ABS and PLA, but I expected that when I bought it. They are also releasing a metal Printerbot Simple, which looks amazingly solid.
What I am keeping my eye on, is the M3D. It's sub $400 printer, that (in theory) ticks all my boxes. http://printm3d.com/
I like that it's small enough to sit on my desk without interfering with space, but it also allows for customisation in my prints, and takes any filament.