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Thomas Wieberneit
170 followers -
Digital Transformation, Customer Engagement, CRM
Digital Transformation, Customer Engagement, CRM

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The News On November 11, 2018 SAP announced that it has entered a definitive agreement to acquire Qualtrics, the “global
pioneer of the experience management (XM) software category”. Here is the full announcement for you to
read: WALLDORF, Germany, PROVO, U...
aheadCRM
aheadCRM
aheadcrm.blogspot.com
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Clash of Titans - The IaaS Platform Providers
In the past three posts of this series I have covered the d efinition of a platform , followed by a brief analysis of the big four players in the customer experience world, namely Microsoft, and SAP, followed by Salesforce and Oracle . And then there are th...
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Clash of Titans - The War Cry: Oracle and Salesforce
More Food for Thought In the last article Clash
of Titans – Microsoft and SAP weigh in of this little series,   I discussed the strategy of two of the big
four and how they are positioned in the platform
play of the business software titans – and others. Al...
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Clash of Titans: Microsoft and SAP weigh in
A little recap As it has been some time since I published Clash
of Titans – Platform Play , the first part of this little series, let me start
with a little recap. The business applications market, especially the CRM market,
is evolving fast. CRM has morphe...
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Clash of Titans - Platform Play
Platform Play, photo by Gabriel Jimenez A lot has evolved since my Clash of the
Titans post that looked into how the big 4.5 (Microsoft, Oracle,
Salesforce, SAP, and Adobe) and others are positioning themselves in the greater
CRM arena. First, the commoditi...
Clash of Titans - Platform Play
Clash of Titans - Platform Play
aheadcrm.blogspot.com
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SAP C/4HANA! Explosive? Some Questions and some Answers
During SAPPhire 2018 SAP announced C/4HANA
with quite a fanfare. I covered and analysed this announcement in my post SAPPHIRE
2018 – The Return of the Suite . Sure, C/4HANA marks the return of SAP to the
suite, just in another shape than previously known. I...
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Einstein Smartens up Salesforce Service Cloud
The News A few days ago Salesforce released a new iteration of its Service Cloud Einstein after infusing its artificial
intelligence, Einstein, into the Service Cloud in February
2017 . This release comes with three major
enhancements to the Service Cloud: ...
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Here's why Nimble is so successful
The News In the past few weeks there have been two
interesting announcements by Nimble. First, on June 14, 2018 Nimble announced a partnership
with Velosio , one of the largest Microsoft Dynamics VARs in North America.
Velosio and Nimble entered into a glob...
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The Salesforce Future of CRM
The News On June 13, 2018, during its annual Connections event,
Salesforce announced a number of additions to their marketing cloud and their ecommerce and service clouds.
The announcement goes into three main directions: 1.      Based on the strategic
alli...
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SAPPHIRE 2018 - The Return of the Suite
SAPPHIRE 2018. In an Orlando convention center, far away
from Walldorf SAP holds its annual conference, boldly going where no one has
gone before. But enough of this poor allegation to Star Trek although it
reasonably sets the tone. The first two days gave ...
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