About Innovation

What we can see is that scientific results taken for its own are not enough to be innovative. It needs a vision, persistent efforts, and outstanding people motivating each other to bring an innovative product to the market.

The unforgettable Steve Jobs once said …

Customers don’t know what they want but are looking for something new and exciting.

The iPad was a high level innovation, an ocean boiling new kind of device whereas follow-ups could be described with the words of Apple's leader Tim Cook

Some people see innovation as change, but we have never really seen it like that. It’s making things better.

An innovative product is only born if it provides space for essential improvements in the future.

It needs a close look on and into products to see innovative steps which, in some cases, are only laid out. If the basis already includes technically feasible visions, the new product usually can be seen as an example for innovation.

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About innovation

Innovation takes time

iThings by Steve Jobs and his excellent crew

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