Changing media landscape - what´s the FUTURE of REAL ESTATE PHOTOGRAPHERS?
Ten years ago real estate agents took the photos themselves. Over the last decade or more we´ve professionalized the business tremendously and deliver top notch quality at the blink of an eye, at high volume and low prices.
Changes in the media- & tech landscape are about to disrupt the real estate business and the need for unique content is increasing. Agents still want photos, virtual tours and floorplans, but they also want unique and branded videos, virtual reality showcases, augmented reality solutions, 360 videos, photos and videos shot from drones etc...
Point is, there´s a lot going on and the demands of our target market is changing. Many of the agents don´t even see the change coming and we need to adapt, educate and prepare them.
Where does this put the professional real estate photographer?
Do we continue to worship our profession or do we educate ourselves to become multi-content-makers?
I´m curious about what you guys are thinking and what other products you see coming on the horizon / you offering in the coming years.#pfre #realestate #photographer #realestatephotographer #trendsImagesource: theguardian.com