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Exciting times - we will see how telcos and financial services react to that. There's alot in the pipeline.
I do wonder about the target audience. In terms of capturing early adopters the fashion industry seems to be a strange choice. On the other hand they may be able to speed up uptake that way. What do you think? Who would most likely use their mobile phone for payments initially?
Paypal has launched an app which could put paid to both cash AND credit cards - letting users pay via any smartphone in British shops.
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