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Thomas Meriaux
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247 followers
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The world knows it: China has been the “El Dorado” for many foreign companies. They’ve all ‘flown over’ to Shanghai, Shenzhen or Beijing. Now, let’s turn the tables for a minute and take a look at “Outbound Chinese investment”. Chinese companies have been actively moving out of their home country for quite a few years, starting way back in the early 2000s’. Let’s take a look at the stories of a couple of Chinese high-tech companies active in France.

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 Social networks have become an essential and powerful source of information for Chinese tourists. 

Do remember that when you want to attract more Chinese outbound tourists!
Bonus : our corporate design to explain the thinking process of Chinese Tourists. Don't miss it! 

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In China there are 634 million internet users and 91% of them have a social media account. Around 500 million people use mobile devices to access to internet and they spend an average of 46 minutes per day on social media platforms.

The common Chinese user follows eight brands via social networks and more than 38% of Chinese shoppers make purchasing choices based on information that they find and read on social media platforms.

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Aux amateurs de Mac Do et de WoW : un mélange des deux :est-il pertinent à votre avis?
Mac Donald et World of Warcraft s'allient pour redonner confiance aux consommateurs chinois après un scandale concernant l'utilisation de poulet avarié... Que pensez vous de la pertinence de ce choix?

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The effectiveness of social media doesn’t need to be proved any longer in China. They are a part of Chinese lifestyle and enormously influence their decision to purchase. The brands well understand it well and don’t hesitate to use them with the aim of promoting and selling their products. In their marketing strategy, they incorporate all these media. They are more effective and satisfactory methods than a traditional marketing strategy especially in a country as connected as China. #ecommerce  china 

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A matrix-like video made by Gentlemen Marketing Agency. Awesome isn't it? What if we could do a video as good or even better for your brand? 
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