Analytics still uses the first headline for the ad content reports as well. So when you're testing your ads, make sure to use a slight variation of your best performing ad headline.
There is no device preference with expanded text ads. If you don't primarily target mobile devices, then use all the text at your disposal. If you do, then device segmentation by campaign (when the option becomes available again) will once again be a necessary tactic.
- Thomas Creek ConceptsAccount Manager, 2005 - presentPPC Account Manager
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