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Tom Hale, Jr.
Works at Thomas Creek Concepts
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Tom Hale, Jr.

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"Launch of demographic targeting for search ads." Want. Now.
New audience targeting solutions, a free version of Optimize 360 and more.
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Tom Hale, Jr.

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Brand protection is changing. Are you keeping up? If you have a brand worth protecting, competitors are already bidding on your brand name. Some bid directly on your name, while others will bid on obvious brand-plus derivatives, such as when GEICO bids on phrases like “Progressive insurance” (and vice versa). As you can see for the keyword “geico insurance,” AIS, FreeQuotes365 and Mercury Insurance are aggressively buying that keyword, too. If y...
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Google says that it can deliver 99 percent location accuracy at 200 million stores globally.
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In which I set out to look at fresh Performance Grader data to get a sense of what is changing in terms of the overall AdWords ecosystem. Back in late 2013, we did a similar analysis and found that small businesses in particular were leaving a lot of opportunities (and money) on the table, by committing fatal errors like low account activity and failing to optimize for mobile search. So, have things gotten better, or worse? Let’s take a look at t...
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If you are handling the marketing for a small business, it can be a challenge to decide where review efforts should be spent. We all know that reviews help SEO in a very real way, and why wouldn’t they? Customers love to see reviews when they are going to select a new business for the first time. In fact, 83% of buyers claim that they no longer trust advertising, but most trust recommendations from users online (according to Local Vox citing For...
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Though its impact is in dispute, the case is getting attention from some of the biggest Internet companies in the world, which say a ruling against Yelp could stifle free speech online and effectively gut other websites whose main function is offering consumers reviews of services and businesses.
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This is NOT how you handle a negative review on Yelp. 
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While poking around in the Google AdWords keyword research tool recently, I noticed something that made me do a double take. I refreshed my browser and re-inputted the same keywords as before. Same result. Something had changed, and I think it’s for the better. First, some background For the past couple months, I’ve struggled to see the value of Google’s update to the Keyword Planner which now shows aggregated search volume for keywords and close...
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Cross-device remarketing for signed-in users will roll out over the next few months.
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Track calls from the phone number on your website with a couple of pieces of code.
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As an agency, we use both Google AdWords and Bing Ads for our clients as standard practice. We see mixed result across both platforms, depending on the account we’re working on, so it’s difficult to identify trends in the differences between the two networks, when we’re trying to optimise campaigns. Because both networks are treated differently, unless using an ad-exchange, it’s rare that like-for-like campaigns across the networks mirror each ot...
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Wow... Another great article from Rolling Stone.
The incredible true story behind the movie 'War Dogs': How two American kids, David Packouz and Efraim Diveroli, became big-time weapons traders
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Advertisers have seen many big updates from Google over the past year, but columnist Andy Taylor makes the case that the most impactful updates may well have been the least publicized.
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PPC Account manager for Thomas Creek Concepts
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  • Thomas Creek Concepts
    Account Manager, 2005 - present
    PPC Account Manager
Tom Hale, Jr.'s +1's are the things they like, agree with, or want to recommend.
Mobile marketers are missing out on hyperlocal: report | ClickZ
www.clickz.com

Despite the opportunity to target customers based on their locations, just 22% of marketers agree that they are exploiting hyperlocal advert

An absolute beginner’s guide to setting up Google Analytics for your web...
www.clickz.com

Our beginner’s guide to Google Analytics teaches you how to set up an account that is linked to your site and recommends a few basic metrics

Are We Reaching the End of the Keyword Era? - SEW
searchenginewatch.com

This time, the humble keyword may actually be going by the wayside, and search marketers will need to adapt.

Disney Fights Piracy With New Search Patent - SEW
searchenginewatch.com

To combat rampant Internet piracy, Disney has filed for and won a patent that will help filter out stolen content.

Why Google Algorithm Updates Shouldn’t Matter - SEW
searchenginewatch.com

Google algorithm updates should not receive nearly as much attention as they currently do.

Google Panda and the Risk of Using Aggressive Ads - SEW
searchenginewatch.com

Aggressive or deceptive advertising tactics can heavily impact user engagement, which in turn, can cause serious Panda issues.

EU Settlement Nearly Done, Google Antitrust Drama Shifts To India
searchengineland.com

Although the Google antitrust settlement in Europe isn’t final it appears we’re in the final minutes of the final act. There still may be a

Are You Optimizing Your Campaigns To Death?
www.portent.com

Ok ok, now that I’ve gotten all the link bait title out of the way, let’s get down to actual business. Now, I love my coworkers but they als

10 Traits of Search Marketing Rock Stars - Add3.com
www.add3.com

Tweet Share Tweet Share From a recruiter’s page on LinkedIn: “We define a Rockstar as someone who has serious talent,… Read More »

Google Improves GDN Targeting With Bizo Audience Segments
searchenginewatch.com

Google is testing new targeting capabilities through a partnership with Bizo. Advertisers can select Bizo audience segments within Google Ad

So Why Did All Those Movie Sites Lose Google Search Traffic?
searchenginewatch.com

Many movie-related sites recently saw their organic search traffic cut in half. Was it a Panda refresh? Was it something involving copyright

30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]
searchenginewatch.com

ShopVisible released a report highlighting the mobile benchmarks of 2013, and found 30 percent of site traffic came from something other tha

New Video Shows Microsoft "Assistant" Cortana In Action
searchengineland.com

Microsoft will be introducing its Siri and Google Now/Voice competitor Cortana with Windows 8.1 in April. The new “intelligent assistant” wi

Is Chasing AuthorRank A Waste Of Time For SEOs?
searchengineland.com

On June 7, 2011, Google announced support for a new type of markup called the Authorship Tag. This was the rel=”author” tag. It did not take