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Tom Hale, Jr.
Works at Thomas Creek Concepts
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Tom Hale, Jr.

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It's about time. Sadly, the lies in the advertising aren't obvious to everyone.
The chain of auto body shops has received dozens of complaints of shoddy service and false advertising.
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Tom Hale, Jr.

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SEO and search marketing are a vital part of any marketing strategy, linking together channels like social media, content marketing and offline advertising. But a survey into the marketing channels used by large enterprises has found that 91% don’t prioritise search at all. The research, carried out by B2B research firm Clutch and digital agency R2integrated (R2i) among 500 U.S. enterprise companies, found that only 5% of companies surveyed cons...
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Tom Hale, Jr.

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Users no longer have to generate Report Editor reports from scratch or rely on predefined options.
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Google has confirmed the rollout of the new user interface to more AdWords users.
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Yes! Exactly my sentiments when responding to the Google Partners survey. More sales material and emphasis from Google on value tracking for service based, local, small businesses.
The paradoxical findings suggest many SMBs are making assumptions about marketing effectiveness without actually measuring.
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Bidding agreements prevented 1-800 Contacts and its rivals from bidding on each other's trademarked terms.
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A few months ago I carried out a deep dive to see how much a single keyword can matter. The focus was on the keyword “best.” I thought I would take some time to look into another keyword phrase that seems to be growing exponentially, especially as mobile search volume eclipses desktop. That phrase is “near me.” Below is the Google Insights trend for that phrase over the last decade. It shows the amount of growth that roughly mirrors smartphone p...
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The null replaces the current default Quality Score of 6 for new keywords.
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55% of searchers don’t know which links in the SERPs are PPC ads, according to a new survey. I covered this topic back in April, using data from an Ofcom report which found that up to 50% of users shown a SERP screenshot could not identify paid ads. The article also mentioned data from Varn, which found that, of the 1,010 UK internet users who were asked the question below, 50.6% couldn’t identify which links were ads: The survey above is from ...
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Tom Hale, Jr.

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"Remember, policies haven’t changed. While you have more space in the headlines, the headline policy is still the same."

Analytics still uses the first headline for the ad content reports as well. So when you're testing your ads, make sure to use a slight variation of your best performing ad headline.

There is no device preference with expanded text ads. If you don't primarily target mobile devices, then use all the text at your disposal. If you do, then device segmentation by campaign (when the option becomes available again) will once again be a necessary tactic.
Expanded text ads recently went live in AdWords, so what's the next step? Columnist Pauline Jakober explains how to strategically expand on your existing text ads when making the transition.
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Tom Hale, Jr.

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I have a question for you: what’s the program you first turn to when creating your ad copy? If you’re like the majority of people today, your answer would be Excel. Unfortunately, that might be the wrong answer. While Excel is a fantastic program and is central to our day-to-day life in PPC, it’s not the best place to start with brainstorming ad copy. Why? If you’re writing text while constantly checking the length in the corresponding LEN() colu...
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PPC Account manager for Thomas Creek Concepts
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  • Thomas Creek Concepts
    Account Manager, 2005 - present
    PPC Account Manager
Tom Hale, Jr.'s +1's are the things they like, agree with, or want to recommend.
Mobile marketers are missing out on hyperlocal: report | ClickZ
www.clickz.com

Despite the opportunity to target customers based on their locations, just 22% of marketers agree that they are exploiting hyperlocal advert

An absolute beginner’s guide to setting up Google Analytics for your web...
www.clickz.com

Our beginner’s guide to Google Analytics teaches you how to set up an account that is linked to your site and recommends a few basic metrics

Are We Reaching the End of the Keyword Era? - SEW
searchenginewatch.com

This time, the humble keyword may actually be going by the wayside, and search marketers will need to adapt.

Disney Fights Piracy With New Search Patent - SEW
searchenginewatch.com

To combat rampant Internet piracy, Disney has filed for and won a patent that will help filter out stolen content.

Why Google Algorithm Updates Shouldn’t Matter - SEW
searchenginewatch.com

Google algorithm updates should not receive nearly as much attention as they currently do.

Google Panda and the Risk of Using Aggressive Ads - SEW
searchenginewatch.com

Aggressive or deceptive advertising tactics can heavily impact user engagement, which in turn, can cause serious Panda issues.

EU Settlement Nearly Done, Google Antitrust Drama Shifts To India
searchengineland.com

Although the Google antitrust settlement in Europe isn’t final it appears we’re in the final minutes of the final act. There still may be a

Are You Optimizing Your Campaigns To Death?
www.portent.com

Ok ok, now that I’ve gotten all the link bait title out of the way, let’s get down to actual business. Now, I love my coworkers but they als

10 Traits of Search Marketing Rock Stars - Add3.com
www.add3.com

Tweet Share Tweet Share From a recruiter’s page on LinkedIn: “We define a Rockstar as someone who has serious talent,… Read More »

Google Improves GDN Targeting With Bizo Audience Segments
searchenginewatch.com

Google is testing new targeting capabilities through a partnership with Bizo. Advertisers can select Bizo audience segments within Google Ad

So Why Did All Those Movie Sites Lose Google Search Traffic?
searchenginewatch.com

Many movie-related sites recently saw their organic search traffic cut in half. Was it a Panda refresh? Was it something involving copyright

30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]
searchenginewatch.com

ShopVisible released a report highlighting the mobile benchmarks of 2013, and found 30 percent of site traffic came from something other tha

New Video Shows Microsoft "Assistant" Cortana In Action
searchengineland.com

Microsoft will be introducing its Siri and Google Now/Voice competitor Cortana with Windows 8.1 in April. The new “intelligent assistant” wi

Is Chasing AuthorRank A Waste Of Time For SEOs?
searchengineland.com

On June 7, 2011, Google announced support for a new type of markup called the Authorship Tag. This was the rel=”author” tag. It did not take