How to Post on Google+: a list of the BEST guides
Google Plus is not Twitter, and it's not Facebook. That means that what works on those platforms doesn't work here. I hear lots of people complain that their G+ posts get no engagement. Sometimes they are simply new and have not established a loyal following of active users. But most of the time they are using G+ like it's either Twitter or Facebook (or even Pinterest).Posting for engagement
is one of the main skills to master on G+, and here are the best articles I've found that outline how to do it.
Wouldn't just one
of these articles be enough? No. We learn through repetition. And each author brings a different slant to the message. You may need to hear the same advice expressed in a particular turn of phrase for it to click in your mind. So I encourage you to read them all!
Besides, not all of these offer exactly the same advice. Some differ in terms of recommended posting length whether or not you should shorten links. But you will see repeating themes that every single article is adamant about: offer value without click through, follow up on comments, use images, use bold and italics in your formatting, etc.
Most of these posts delve at least somewhat into the why
behind the tips, but if you want more technical, detailed explanations, be sure to read the ADVANCED G+ POSTING
section at the bottom.
Want to pin THIS list of guides? ►►http://www.pinterest.com/pin/207447126559258195/Ultimate Google Plus Posting Guide
I love the annotated image of how to format G+ posts for engagement. Maybe you wouldn't use all of those options for every post, but it's a great guide to help you consider possible parts of a G+ post that begs to be +1ed, shared, and commented on.
My favorite quote: If there is content that you’d like to share with your own followers and also with another community, wait a day or two to spread out your sharing and create a new message tailored for each audience and community that you share with.
by +Brian Jensen
Pin it►http://www.pinterest.com/pin/207447126559257210/Want to Increase Social Signals?
The image comparing a brilliant G+ post versus a crappy G+ post really drives home how to increase social signals on G+. But read the commentary for more details about exactly how to win with G+ posts.
My favorite quote: . . . how much time did you spend writing that article? Don’t you think it’s worth spending a couple of minutes to make a quality post that has the chance of stimulating the social signals necessary to put it before more peoples eyes?
by +Michael Lindsey
Pin it►http://www.pinterest.com/pin/207447126559225408/Link Litter Makes Me Wanna Puke a Little
You might be unaware that you are posting link litter on G+. If you're getting no engagement, this could be why. Learn what link litter is and how to write quality posts.
My favorite quote: Do you really think people are gonna waste their time reading it if you don’t even think it’s worth taking 1 minute to summarize it for them?
Read it(some adult language)►http://www.seocialsignals.com/link-litter/
by +Michael Lindsey
Pin it►http://www.pinterest.com/pin/207447126559257391/6 Ways a Formatted Google+ Post Will Increase Engagement and Interest
Mike explains what you should include in a G+ post but goes on to explain the why
behind it so that you understand the strategy.
My favorite quote: The Title of your Google+ share and the commentary you add are just as significant as the rest of your article. It's been said that your Title should be compelling enough to get people to read your second sentence, and then your second sentence should be compelling enough to get people to read the next, and so on through your entire post. Your Google+ share works the same way.
by +Mike Allton
Pin it►http://www.pinterest.com/pin/207447126559147258/Why Keep Promoting the Fake Mystery of Online Content?
This post here on G+ really opened my eyes to the generous type of posting that will engender relationships. Don't make the reader click to get value. Provide all the value needed right there in the G+ post. This is a totally different way of looking at posting on social media. And I like it!
My favorite quote: Is there some law under which a person must click the link to read the grand secret of the article? Why don't sharers just cheat and reveal the secret upfront, so that people don't have to click at all?
by +Visnja Zeljeznjak
Pin it►http://www.pinterest.com/pin/207447126559258238/Five Easy Steps to Bake the Perfect Google+ Post
Peg breaks G+ posting into five easy to digest steps. If the whole G+ posting thing intimidates you, start with this tutorial.
My favorite quote: Engage with everyone who comments or shares your material. Communication and engagement can’t and won’t happen if you aren’t there.
by +Peg Fitzpatrick
Pin it►http://www.pinterest.com/pin/207447126559257583/How To Create The Perfect Google+ Post
This is another non-scary post that lists the to dos for G+ posts that get engagement.
My favorite quote: Don’t just copy your meta description either, this should be optimized for Google+ users. The summary should explain what you are sharing and why the user would want to read it!
by +Brad Knutson
Pin it►http://www.pinterest.com/pin/207447126559039514/Google+ Posting Guide [Infographic]
Confused about Who to Share With? Sharing and notifciations are a very tricky part of posting on G+. I actually printed out this graphic and referred to it often before I memorized it. If you are confused about sharing public versus sharing to circles or if you have made people unhappy with your notifications, please study this helpful infographic.
My favorite quote: If you include a specific circle, they will be notified.
by +Andrij Harasewych
Pin it►http://www.pinterest.com/pin/207447126558811663/The Anatomy of a Perfect Google+ Post
A crystal clear outline of what the perfect G+ post needs, presented both in text and in an annotated visual example.
My favorite quote: This formula has been proven time after time to get significant engagement for content. It’s not a magic formula that will give you over night success though. It’s simply a guideline for making your posts stand out amongst a sea of content.
by +Dustin W. Stout
Pin it► http://www.pinterest.com/pin/207447126558881668/ADVANCED G+ POSTING
Want to go deeper to understand the mechanics behind G+ posts and how they create social signals?This Changes Everything: Social Signals, Your Website, and Google+
If you care about social signals from an SEO perspective, this is a must-read. Sometimes our desire for engagement is at odds with the SEO benefits. After you understand the mechanics behind a G+ post, it may change the way you share. It all depends on your goals.
My favorite quote: Image posts stand out more in the stream and always elicit more activity than just a standard link post.
by +Dustin W. Stout
The follow up to Dustin's This Changes Everything
is another must-read so that you get the full picture of how to post on G+.Multiple links: Preserving the social signal on Google+
My favorite quote: A Google+ post published with multiple links in the body will not credit any of the links. But, it is possible to include multiple links in the body of a Google+ post and still increase the +1 count of an intended post.
by +Alicia Feliz
If I missed your
favorite how to post on G+
article, please share it in a comment. #googleplustips