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Thomas Ballantyne
Works at Bulwark Exterminating
Attends Hard Knocks
Lives in Queen Creek, AZ
1,297 followers|83,216 views
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Thomas Ballantyne

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Eclipse photos... Few more coming, but that will be after some shut-eye. 
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Can I get a +1 for this awesome family pest control service?
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Thanks! You guys rock!
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Thomas Ballantyne

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Cali. It has some pretty amazing moments. 
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Thomas Ballantyne
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Bugging out this buggy night. #Motorola
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Nice moon walk.
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Have him in circles
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Thomas Ballantyne

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Love it when Bill talks patents.
 
Google Ranking Signals - Term Frequency and Inverse Document Frequency

You don't need to be a computer scientist to do SEO, but everything that you learn about information retrieval can help you set yourself up for success. So, I've linked to a very informative and free book on the Web about information retrieval.

When Google attempts to determine what a page is about, it might look at how frequently different words or phrases appear upon that page. This is known as term frequency. But, there are certain words that tend to be used very frequently regardless of what topics or concepts a page might be about. Most pages aren't about "the" or "and" or other terms that might be the most frequently appearing words on pages.

So, a search engine might also look to see how common or rare words are on all documents within its index. A word such as the might appear on a lot of pages, while a phrase such as gravitational waves might appear on a much smaller percentage of pages on the Web. Calculating how rare or frequently words or phrases appear on the full body (or corpus) of pages on the web is known as inverse document frequency.

According to the book that I linked to with this post, the benefits of looking at term frequency and inverse document frequency are:

1) when a term appears frequently on a page, and the term only appears on a small number of documents on the Web, the page is more important for that term.

2) When the term appears less frequently on a page or appears on a lot of pages on the Web or both, the page is less important for that term.

3) When the term appears on most of the pages on the web, a page containing the term or phrase likely isn't very important for that term at all.

Of course, there are exceptions, such as when the term has a unique or specialize meaning in conjunction with other words that it might appear with. For example, the phrase "to be or not to be" is comprised of very common words, but that combination of words together has a unique semantic meaning that make it unique. When you add the word "the" to the word "Matrix" to get "The Matrix" you are possibly no longer talking about math, but instead a movie by that name. Search for "to be or not to be" in Google, and you may see a lot of results about Shakespeare's play where that phrase is used in a famous soliloquy. Search for "the matrix" (without the quotes) and the results are about the movie series rather than about matrices.

This tf*idf approach is one that likely was used at search engines prior to Google, and it is mentioned in a number of patents and papers from Google as a way of identifying significant and important words on pages.

There's a long history of SEO tool makers using something they call "keyword density" to find important words on a page,  Some of these tool makers included a keyword density tool that could be used to compare your usage of a certain word or phrase on your pages, and compare them against the use of the same word or phrase on high ranking pages. They would look at those pages, and tell you a percentage of usage of that word you should include on your pages to rank well for that term or phrase, which was total nonsense. You will still see people arguing in places like forums today over things like the ideal or perfect keyword density for terms on a page.

What those tools ignore is that anchor text in links pointing to a page may help make those pages more relevant for those terms. What they also ignore is inverse document frequency.

In 2005, I had a tool maker offer me a free copy of their SEO tools in exchange for a review of their tool. I panned their keyword density tool based upon how it ignored both hypertext relevance and inverse document frequency. They replied by telling me that they really just couldn't account for either of those things, but that keyword density would still be helpful. I replied by telling them that I wouldn't be using that tool. :)

When Google was granted a patent for query refinements based upon the "Orion" approach, their patent used inverse document frequency as a way of identifying significant words to explore as possible refinements. I wrote about that here:

How Google is Generating Query Refinements the Orion Way
http://www.seobythesea.com/2013/03/google-query-refinements-orion/

The ideas behind tf*idf aren't new, but just knowing about them should help you  cast aside the myth of the usefulness of things like keyword density. The rest of the book is highly recommended, too. 
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Thomas Ballantyne

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T-Rex Hates Selfies.
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Working on some new locations.  Facebook page created.
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I like growth. Bigger pie mean bigger slice.
=)
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People
Have him in circles
1,297 people
Work
Occupation
Sing, Dance, Game, SEO, SEM, BSA, PCO, pest control, BLOG, parent, art, photography
Employment
  • Bulwark Exterminating
    Marketing, present
  • Sonic Drive In
  • University of Phoenix Online
  • Bulwark Exterminating, LLC
  • EFY
  • Pest Pro Joe
  • Mozarella's
  • Sears
  • Pachino's Pizza
  • Painted with Oil
  • Tractor Supply Company
    Logistics
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Queen Creek, AZ
Previously
Houston TX, and Nashville TN - Houston, TX - Nashville, TN - Brentwood, TN - Conroe, TX - Franklin, TN - San Salvador, El Salvador, CA - Austin, TX - Mesa, AZ - Phoenix, AZ
Story
Tagline
Pest Control Guy for Bulwark. AKA: Husband, Daddy, and Thos003
Introduction
Hi, I am Thomas Ballantyne the 3rd. Was born 3rd child of 8.  Moved several times growing up. Made lots of friends. Love lots of people.

I began working with Bulwark's pest control service in Austin, TX.  Moved to Arizona to finish school.  Got a degree in marketing while running a photography business on the side.  Started back up with Bulwark. And I now help with the marketing for Bulwark Exterminating.

I am happy to help rid your life of pests if I can. And happy to help take care of other things that may bug you, if I can. My commits are as follows: God, Wife, Family, Work. I am passionate about all them.

And 3 is my lucky number.

MAKE IT A GREAT DAY!
Bragging rights
I cut my finger with a shoe lace.
Education
  • Hard Knocks
    present
  • MCC
  • UOP
Basic Information
Gender
Male
Relationship
Married
Other names
Thos003
Fun place for a good lunch. Thursday is their meat trio special, Bacon, Sausage, and Pepperoni. Mmmmmm.... Not the best for the calorie count, but it is delicious. You can add some nice chicken wings to that meal and call it good. For take it, Barro's isn't the cheapest pizza around, but it's yummy.
Public - 4 months ago
reviewed 4 months ago
As far as a lunch special goes... WOW! You get all that and a fortune cookie for $6!!! I've brought several business associates over here and have never been let down. Honestly, this place serves some delicious food. TIP: You can add spice to any dish if you like it spicy. Chicken Veggies add spice is my favorite.
Public - 4 months ago
reviewed 4 months ago
P.F. Changs is one of my wife's favorite treats. It's priced just right and the atmosphere and crowd are elegant. It may not be the finest of eateries, but it's also not overly priced and too stuffy. My wife and I have celebrated a couple of anniversaries with a meal at P.F. Changs, and one of our stay-cation's in Scottsdale makes this location a priceless memory. Food Tips: The Wonton Soup is AMAZING. And the Flourless Chocolate Cake is a rich delicious treat.
Public - 2 years ago
reviewed 2 years ago
5 reviews
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This review is specific to Thrifty's website, and a deal that was offered but not honored on their site. They offered a Convertible Deal for Feb. But when I entered my dates the website gave an error. The website gave no further explanation as to where the deal was available. It only said certain locations. The website offers no contact us option. The fact that there is no way to contact them via their website is a huge annoyance.The closest thing it had was their twitter account. To their credit they did respond on twitter. Hence a 2 star instead of a 1 star. To my dismay, they did not honor the deal despite the error on their website. My apologies to the local shop owner as I understand the website is probably out of his control. Sadly, it was your location I was wanting to rent from. And it is your corporate office. Live and die by your brand.
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Public - 2 years ago
reviewed 2 years ago
It's always hard to find a good mechanic. And I am probably like a lot of people and don't know what a good deal is or bad deal when getting work done. The whole mechanics guild with set prices seems odd to me. None the less, I have found that the prices Fletchers offers when shopping around are comparable. They did seem to quote me a little high on one repair, but when I found it cheaper elsewhere they matched the price. They get my car work done in good time. And they call me with their suggestions of work that they think should be done and don't hassle me or push me to do it. I can simply say, yes or no. I like that they let me know what they think should be done. I know it's an upsell, but I had another experience where an auto place didn't tell me my coolant was bad and I overheated my engine. And Fletchers has warned me about repairs that I didn't do, and when my car broke down, I wished I had. Any rate, been using this Fletchers now for 5 years. Just had my oil change and transmission flushed last week. They held the doors open a few extra minutes so I could pick it up that night. Happy to give them this review.
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Public - 2 years ago
reviewed 2 years ago