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Thomas Baekdal
Works at Baekdal.com
Lives in Vejle, Denmark
7,198 followers|16,685,104 views
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Thomas Baekdal

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New from me: How Big Publishers Can Embrace Individual Media https://www.baekdal.com/analysis/how-big-publishers-can-embrace-individual-media/
We see a very exciting trend with individual media, being single personalities (or small groups of people) who are able to do the same as massive publications. And we see this trend all around us.
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+Thomas Baekdal no problem, I'll tweet you or email you :)
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First article from my this year: 2016 Was a Great Year. 2017 Looks to be Even Better:
https://www.baekdal.com/analysis/2016-was-a-great-year-2017-looks-to-be-even-better/
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Latest from me on how to deal with lack of trust:
The Populists Wins Because We Let Them Define The Narrative
http://www.baekdal.com/opinion/the-populists-wins-because-we-let-them-define-the-narrative/
There are so many articles being published about how to fix the future of newspapers in the age of fake news, populistic politicians, the rise of right-wing, racist and fascist movements, and all the other problems that we have.
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I know it's beside the point but the CleanSpace story link that you put at the end to that video, of their iPhone tag to measure pollution was pretty cool. =)
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I had decided to hold off talking about the election versus the media until everyone had calmed down. It's not that we don't have a lot of work ahead of us (we do), nor that there aren't plenty of things to talk about (there is), but everyone is so upset right now that it's hard to have a constructive argument.
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The "polls failed us" and the "experts didn't see this coming" memes and copy-forward stories have been quite irritating...
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Publishers & Innovation: It's Not One Size Fits All: https://www.baekdal.com/insights/publishers-amp-innovation-its-not-one-size-fits-all/ /by @baekdal and @aexm 
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BuzzFeed Tasty is Fascinating:
... my analysis of BuzzFeed Tasty
https://www.baekdal.com/analysis/buzzfeed-tasty-is-fascinating/ 
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Equality starts at home: ... what is your Twitter gender mix? More here: https://www.baekdal.com/blog/equality-starts-at-home/ 
Everyone knows that we have an equality problem in the media industry, both in terms of gender, ethnic and cultural bias. Most newsrooms is still dominated by white men. And the reporting is often male dominated, even when it's covered by female journalists.
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+Armin Grewe Not that I'm aware of :)
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Latest from me: How Do You Define Reader Loyalty? http://www.baekdal.com/insights/how-do-you-define-reader-loyalty 
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Latest from me: Let's Talk About Innovation for Publishers https://www.baekdal.com/insights/lets-talk-about-innovation/

One very positive trend that I currently see is that publishers are starting to get very serious about innovation. Over the past six months, I have noticed a big change in how mostly European publishers are talking about the future and the need to actually do something completely new.
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Targeting Advertising by Gender or Race is Often Hugely Problematic... <= and what happens to society when you do: http://www.baekdal.com/insights/targeting-advertising-by-gender-or-race-is-often-hugely-problematic/ 
One of the problems that we often don't recognize is just how powerful ad targeting can be in determining the future culture of a society. Or rather, we do actually know that advertising changes the way people think, but we kind of ignore the potential damage this might cause.
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Owner of Baekdal.com (magazine about new media), author, analysts... and social media teddy bear :)
Introduction
I spend my life asking just one question: "Why?" ...and then I write articles and books about the answer.
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Vejle, Denmark
Previously
Varies places
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Writer, social advocate, and magazine owner
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  • Baekdal.com
    Writer, social advocate, magazine owner, and internet manager, present
  • Baekdal.com
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