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Thomas Baekdal
Works at Baekdal.com
Lives in Vejle, Denmark
3,940 followers|2,655,992 views
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he he he... Dan from NerdCubed is at it again. 

You might remember when I, a while back, wrote an article about how the industry has completely ruined mobile gaming with all its in-app purchase crap. 
http://www.baekdal.com/opinion/how-inapp-purchases-has-destroyed-the-industry/

This article was based on another 'colorful' video from Dan about the very same thing, and my article turned out to be quite popular. As I'm writing this, it has more than 690,000 views, and I have since been flooded with emails from people in the gaming community.

This morning, Dan reviewed the new mobile version of Roller Coaster Tycoon 4. Like Dan, I love the Roller Coaster franchise. It's absolutely brilliant, so when the mobile version came out, I immediately went to the app store to see what it was about. But when I saw in the screenshots that it had the usual 'in-app' mechanics plastered all over the screen, I just turned away. 

It's yet another great franchise completely destroyed by short-term mobile greed. 

Dan, however, went ahead and bought it... and, his reaction... well... is both quite strong and very funny. You probably don't want to listen to this in the office, but he is absolutely right about everything.

Nerd³ Extra - Rollercoaster Tycoon 4 Mobile
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I was using Flipboard this morning when I came across this 'Flipboard ad', and it appears to be a particular waste of money.

First of all. How many people do you think have both an iPad and use Flipboard, but don't also have the Twitter app installed? I cannot imagine anyone not having all three. 

Secondly, this ad was part of my Flipboard Twitter stream. So... that means I'm already a Twitter user. Why is Twitter paying Flipboard for an ad for the Twitter app when I'm already looking at tweets?

But maybe it's because Twitter is annoyed with Flipboard and they want to people to use the Twitter app instead.

In any case, it's a waste of money :)
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Just received this from Digicert, the SSL provider I use for Baekdal Plus:

"In light of the discovery of the Heartbleed vulnerability, we performed a rudimentary scan for Heartbleed on all DigiCert Customers.  It appears that none of your publicly facing DigiCert certificates are at risk."

Now that's good customer support!
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This is hilarious. Kids reacting to Walkmans (feeling old yet?) ;))

KIDS REACT TO WALKMANS (Portable Cassette Players)
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Zvonimir Fras's profile photoThomas Baekdal's profile photoClao Wue's profile photo
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I would feel old if I didn't use modern technology now. But as I do... btw my last walkman still is in my cupboard with some audiobooks on cassette...
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The illustration below (http://goo.gl/SX8aVz) about sharing schedules has been making rounds in the social world. So is this a good tactic?

Well, yes it is. 

Okay, so anyone who has been following me for a while know that I'm very much against most of the social tactics that people talk about... like when someone urges you to post "I like Tuesdays because [insert something here]".

Most social tactics are complete crap because they fail to measure real impact. I have written about this many times before, one example is in my article "Sales vs Traffic vs Intent"
http://www.baekdal.com/insights/sales-vs-traffic-vs-intent/

However, this specific tactic does not make that mistake, at least not as a concept. It has been well proven that, because of how social channels work, especially Twitter, you simply need to post more than once to get your message out. 

And it has been proven so many times that a sharing schedule, like this one, works in terms of both conversions and real impact.

However, the illustration below is obviously just a guide. Every brand and publisher must rework it to fit their publishing schedules. 

You must consider several things:
- The size of your followers
- The nature of your followers
- The geographic location of your followers
- and the number of posts.

Obviously, if you only have, say, 1,000 followers all coming from the same city, this will be way too much. 

Also, if you already post 10 posts per day, there is no need to repeat them because you are already creating as much exposure as your audience can take. But if you, like me, only post 1-3 articles per week, it suddenly makes a lot more sense. 

The same is true for geographic location. My audience, for instance, is global. So if I post something at 9AM European time, I would need to repeat that post later in the day so that I can also reach people in the US and Asia. Especially on Twitter.

And yes, some would say that this is spam... but it isn't. If you do it in a sensible way. If you do it for the purpose of reaching people when you think it's most useful for them, it's not a problem at all. 

Most people won't even realize that you are doing it. For instance, I have been doing this for the past 4 years. In fact, I'm doing it in this post. 

You don't consider that to be spam, because it's a useful and relevant link in relation to this very discussion.

And this is the key element. Social is not about broadcasting links. It's about having a discussion and using that to build momentum on top of what you have already posted.
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Animus Web Design's profile photoVytautas Vakrina's profile photoNick De Mey's profile photoChristoph Waldhauser's profile photo
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To be honest +Nick De Mey, I don't know. I don't use Tumblr myself. I am wondering about that too.
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Have him in circles
3,940 people
 
Heh... there is a both funny and tragic story over at the Guardian this morning about a local council and newspaper in the UK. 

In short: First a local newspaper force the local council to stop publishing its own council papers and instead sign an agreement to publish their notices via the local newspaper. The local newspaper then, through completele lack of vision, goes out of business, leaving the city with no printed newspaper at all. 

Now the local council has a problem. Where to publish its notices? Well, if we live in a sensible world, you would just say "post them on your website", but, you know how those politicians are. They can't because they shoot themselves in the foot with this:

"It is required by law to publish statutory notices in a printed publication circulating in the borough. Yet it is prohibited by the 2014 local audit and accountability act of producing its own newspaper."
~via http://goo.gl/kOnFfI

I'm sorry, but that's just too funny. Yes, I know it's also a tragic situation, but this is a textbook example of what not to do.

It's also a textbook example of the immense dangers of putting into law that you cannot connect directly with your audience. The idea that you are required to only communicate through middlemen is a relic from a world when newspapers could act as gatekeepers.

In the world of branding, we call this rented versus owned, and what they did was to put into law that they could only publish through a very specific form of rented channel (local printed newspaper).

The solution to this, of course, is painfully obvious. Abolish that law, and just post your notices on a channel of your own. Not a printed channel, because that's way too expensive (and complete waste of money). But on their website or somewhere else.
Roy Greenslade on the dilemma facing local councils as press publishers lose their audiences
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Thomas Baekdal

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Serious badass sketching skills, drawing Lincoln: Daniel Day-Lewis/Lincoln Speedpaint
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NSFW: Seriously!
We have seen many examples of social media going horribly wrong, but I think US Airways just set a new upper limit. Earlier today they started replying to people with a picture of a women with an airplane in her vagina...

Yes, you did read that right. 

How this happened is a bit of a mystery. It might be that one of the employees had downloaded the image and attached it by mistake instead of another one.

Or it might be a bug in their Twitter monitoring system, reusing an image that someone else has tweeted to them earlier.

In any case, it's one of those "this did not just happen" kind of moments. 

You can see the image in the post below, but seriously. This is NOT safe for work. 

http://jalopnik.com/us-airways-just-tweeted-a-pic-of-a-woman-with-a-plane-i-1563097527
For reasons no one can explain, US Airways decided to respond to the complaint of a woman who had a bad flight with a photo of a woman pleasuring herself with the large model of a Boeing 777. Super NSFW picture below.
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Antonio zapata's profile photoBenjamin Ravn's profile photoJonas Davidsson's profile photo
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WTF?! Maybe someone from JustEat was hired recently ? 
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Thomas Baekdal

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Nerd shopping :)

~via http://xkcd.com/309/
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Land Rover wants to make our cars invisible... at least to you as a driver. 
Okay, the idea is actually pretty nifty, as you can see in the video below. Land Rover has mounted cameras that can record what outside your field of view, which it will then project (using head-up display tech) so that the image appears to make the hood of your car transparent. 
~via http://goo.gl/lHAj55

"Cameras located in the vehicle's grille capture data used to feed a Head-Up Display, effectively creating a 'see-through' view of the terrain through the bonnet and engine bay, breaking new ground in visual driver assistance. The technology, named Transparent Bonnet by its creators, shows how advanced technology will take Land Rover's unrivalled capability to the next level."

"The technology enables a driver climbing a steep incline or manoeuvring in a confined space to see an augmented reality view capturing not only the terrain in front of the car but also the angle and position of the front wheels."

However, while this might work great on a black car on a somewhat cloudy day, what if you have a white car?

Don't get me wrong. I truly like this concept. It just doesn't seem practical in the real world. 

Land Rover debuts invisible car technology
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Have him in circles
3,940 people
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Writer, social advocate, and magazine owner
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  • Baekdal.com
    Writer, social advocate, magazine owner, and internet manager, present
  • Baekdal.com
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Owner of Baekdal.com (magazine about new media), author, analysts... and social media teddy bear :)
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I spend my life asking just one question: "Why?" ...and then I write articles and books about the answer.
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Vejle, Denmark
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