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Think with Google
2,764,222 followers -
Google’s take on fresh marketing insights and a look at what’s next
Google’s take on fresh marketing insights and a look at what’s next

2,764,222 followers
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Top reasons people switch from a mobile site to an app include easier navigation, easier purchasing, and faster checkout. https://goo.gl/pcdcHA
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Mobile shoppers are searching for new ways to find deals. Make the most of this new behavior by offering exclusive content through your brand's app. https://goo.gl/Xc4828
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In order to be considered truly seen, at least 50% of an ad must be in view for one second for display ads and two seconds for video ads. https://goo.gl/BMpjQM
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To ensure accurate and consistent measurement of an ad's effectiveness, it's crucial for marketers to stick to fair standards of ad viewability. https://goo.gl/NPPKQd
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Integrated technology helps surface the insights that matter, and allows brands to make timely connections with their audience. https://goo.gl/jsX2Pq
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Look beyond your existing keywords and phrases, and consider how natural, first-person language is changing how people frame their searches. https://goo.gl/CjJyeJ
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For a better understanding of your customers' needs, look at how they interact with your brand on digital. From there, search for ways to reduce friction. https://goo.gl/aphzNx
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Shorter video ad formats are inherently engaging. Make the most of them by treating short videos as parts of a bigger story. https://goo.gl/fcYcVh
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On mobile, every second matters. Enter your domain into Speed Scorecard to see how your site load time compares to your peers. #speedup https://goo.gl/BDUvGb
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To make a true connection with customers, marketers must listen and be sensitive to their needs and wants. https://goo.gl/NDvgHh
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