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+Advertising Age shares a recent study commissioned by Time Warner and conducted by Innerscope Research, showing that "digital natives" switch media venues a whopping 27 times per nonworking hour.
With this in mind, how do you think marketers can ensure their message is received? Is captivating creative the best solution? Or is media omnipresence the key?
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Esko Arajärvi's profile photoMarc Steen's profile photoTiina Niskanen's profile photoScott Watson's profile photo
7 comments
 
well if you count changing between looking at my tv and my laptop and sometimes on my phone then its probably a lot more than that in my case.
 
How much did those companies pay to appear in that article?
 
Advertisements are best ignored on TV and blocked on PC or phone.

Those that get past this are specific reminders to never use that product!
 
Thanks for sharing the article.

I don't think you can really rely on the data as an absolute measure as it only included 30 participants.

The article doesn't mention how many different platforms they went to - so they may have gone back and forth to just a few sites.

What is clear is that we are all moving to a world where we are increasingly restless and moving from channel to channel.
 
True, because the Ads are meaningless and without pupose. While I was a bit nervous regarding +Google policy change I didn't delete my history as what is delivered to me makes sense. It's not some flashing gif or loud video from a company or useless gambling website who has bought an ad. This is also the difference between Google and FB. 
 
While not there yet, "media omnipresence" has been my idea behind +Metropolia Career Services : I've wanted to build forums for students and employers in different channels. My goal has been to be where the customers are, to offer common ground for students and employers for finding each other. So far it has meant presence in Twitter (also Paper.li), Facebook, LinkedIn and Google+. Marketing students for employers and vice versa is a bit special case of marketing, but thought about sharing this anyway.
 
What +Tiina Niskanen describes is dead on target for reaching today's over saturated and on demand media landscape. Today, it's about "meaningful" marketing. Mad Men marketing of cast a wide net broadcasting is so 1950s. It's also why consumers must trust the company to obtain better services as this comes with divulging personal information.
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